Monday, April 29, 2019

14612: Do You Seem Disinterested About Racism?

This BBG Telecom campaign from Brazil commemorated the International Day for the Elimination of Racial Discrimination allegedly celebrated annually worldwide. The digital work posed a question—“Do you seem racist?”—to make people mindful of structural racism, as well as cultural cluelessness and ignorance-based insensitivity. Not sure banner ads and emails are sufficient to combat racism. Regardless, the campaign is another example of a cause receiving little attention from advertisers and advertising agencies versus the splashy divertsity dreck designed for events like International Women’s Day.

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