Clio has concocted a new award to salute divertisements—and undoubtedly drive up dollars. The hype reads: “Clio & Brand Storytelling have partnered to celebrate the most creative branded entertainment and content work that promotes or creates awareness for a cause, foundation, organization and/or political or social issue.” Okay, but people with integrity and sincere concern do good for others without expecting anything in return. The exclusionary denizens of adland, in contrast, are hypocritical scoundrels who sell their souls for statues.
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