15126: The New Black Will Not Include Blacks.

 

Digiday declared: ‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout—and illustrated the story with an image (depicted above) devoid of any Blacks. Perfect.

14214: Consexual Contextual Advertising.

Related to the previous post, the coverage on alleged unrepentant serial predator Ralph Watson at Advertising Age ran alongside a commercial for Lo Loestrin® Fe that celebrates “Women Who Know…”

13655: American Gladiators & Aviators.

The Huffington Post published a report about an ugly confrontation between an American Airlines employee and passenger—and the video player aired a Delta Airlines commercial with a track singing, “Heigh-ho, Heigh-ho, it’s off to work we go!”

13196: Consexual Advertising.

A sexy ad for Virgin Airlines activated contextual advertising from iStock featuring images of virgins.

11874: Poor Commuter Communications.

A poster warning commuters not to stand at the edge of the platform placed alongside a Jack Spade advertisement showing a pretentious jackass standing at the edge of the platform.

11819: News In Black & White.

At the grio, a story titled, “Skin-bleaching singer Dencia slams Lupita Nyong’o for signing deal with Lancome,” appeared alongside an ad for Meladerm.

11280: Stomach-Turning Contextual Ad.

Another example of why advertising should not appear on the World Wide Web. A commercial for TUMS precedes a story on 22 children dying after eating a school lunch in India.

11141: Ronald Is Watching.

The New York Times article on the adverse health conditions immigrants face in the U.S. was accompanied by a banner ad from Mickey D’s.

10377: Sudden Death? Click Here.

Surely the assholes at AccuQuote must realize their pop-up banners create awkward contextual advertising moments.

10344: Euro RSCG Crisis Meets Euro Crisis.

Advertising Age published a story on Euro RSCG Chicago—alongside a callout for another story on the euro crisis that seems to corroborate the alleged real reason the agency will be changing its name to Havas.

10237: Jerry Sandusky’s Independence Day…?

Chevy celebrates Independence Day. Jerry Sandusky, not so much.

10221: Consexual Advertising.

Target your job search with CareerBuilder—or earn up to $1000 per day at the world-famous Admiral Theatre.

10011: Strange Swan Song.

A story about a man killed in a swan attack was preceded by a commercial featuring grinning animals.

9891: Obey Your Commander-In-Chief.

A story about a racist billboard alongside a Barack Obama banner. Nice.

9738: Jim Edwards Is Alive.

MultiCultClassics had wondered whatever happened to Jim Edwards, last seen posting advertising columns for BNET. Well, Edwards resurfaced last November as a senior editor for Business Insider. Check out Edwards’ perspective on the Advertising Age ageism story—appearing alongside a banner for new bareMinerals® Active Cell Renewal Night Serum to make you look younger.

9700: Overreaction Of The Week.

Another futile search for the KFC Hot Wings/Wingman commercial drew a bunch of fried chicken videos—and a banner ad featuring Dennis Haysbert.

9574: Cain Contextual Commentary.

The online news of Herman Cain’s campaign suspension came with contextual commentary.


Look closely at The New York Times page. The Google Ads to the right offer relief for depression. And beside the quote from Cain addressing his alleged marital affair and sexual harassment charges is a tiny banner for a movie titled, “Shame.”


The New York Post saluted the Godfather’s Pizza executive with a banner from Domino’s Pizza, as well as an exclusive gift from Starbucks—perfect for a gift-giver like Cain.


The New York Daily News presented the story under a banner for Virgin America encouraging people to take off. Additionally, a banner to the right from CDW offers products, services and expertise to enhance your communications.


USA TODAY presented a chart of the ex-presidential candidate’s rise and fall—under a banner from Prudential with a rising chart and advice on retirement.

9561: Contextual Disconnect.

Adweek reported on AT&T’s failed attempt to acquire wireless carrier T-Mobile—alongside a banner ad hyping mobile marketing solutions from AT&T.

9560: Occupying Contextual Advertising.

A story on Occupy Long Beach is under a banner ad from JPMorgan Chase—proclaiming the financial institution can “make real progress happen” all across America.

9316: Contextual Cluelessness.

Advertising Age presented “Why Omnicom Opts Out of Digital Spotlight”—beside a banner ad featuring DDB Chairman Bob Scarpelli in The Yahoo! Futurist Series, which promises to show where digital advertising is heading.