Wednesday, June 18, 2014

11910: Redskins Lose Trademarks.

From Politico…

Redskins stripped of trademarks

By Jonathan Topaz and Lucy McCalmont

In a major blow to the Washington Redskins, the U.S. Patent and Trademark Office on Wednesday canceled six federal trademarks of the team name because it was found to be “disparaging” to Native Americans.

“We decide, based on the evidence properly before us, that these registrations must be cancelled because they were disparaging to Native Americans at the respective times they were registered,” the Patent Office’s Trademark Trial and Appeal Board wrote in a 2-1 decision.

The Redskins’ team name has become a divisive political issue over the past few years, with even President Barack Obama saying the club should consider changing it. Senate Majority Leader Harry Reid and Senate Democrats also have pressed owner Dan Snyder to change the name. On the other side, conservatives have either defended keeping the name, arguing that it isn’t a slur, or been silent on the uproar.

The trademark attorney for the Redskins, Bob Raskopf, downplayed the ruling and vowed the team will win an ensuing appeal.

“We’ve seen this story before. And just like last time, today’s ruling will have no effect at all on the team’s ownership of and right to use the Redskins name and logo,” he said in a statement, citing rulings in 1999 and 2003. “We are confident we will prevail once again, and that the Trademark Trial and Appeal Board’s divided ruling will be overturned on appeal.”

Reid lauded the trademark decision on the Senate floor Wednesday, saying it reinforces the push for the Redskins to change the name.

Reid called the name a “sad reminder” of the bigotry Native Americans have faced and said the issue “is extremely important to Native Americans all across the country.”

“Daniel Snyder may be the last person in the world to realize this, but it’s just a matter of time until he is forced to do the right thing and change the name,” he said.

“The writing is on the wall,” Reid added. “It’s on the wall in giant, blinking, neon lights.”

The majority leader also praised the work of Sen. Maria Cantwell (D-Wash.), the former Senate Indian Affairs Committee Chairwoman who has been a major leader on the issue. She spoke on the Senate floor to hail the “landmark decision.”

“This is not the end of this case, but this is a landmark decision by the Patent Office that says that the NFL team here in Washington, D.C., does not have a patentable name, and that this is an offensive term not patentable by the Patent Office,” she said.

Senate Indian Affairs Committee Chairman Jon Tester (D-Mont.) also hailed the ruling, saying on Twitter: “This decision is a step forward for Indian Country & for all Americans who champion tolerance.”

Del. Eleanor Holmes Norton (D-D.C.), a vocal critic of the team name, slammed Snyder for trying to have the decision overturned.

“I don’t know how many times he needs to be told that the name is disparaging. I understand he says he’s going to appeal. Shame on him,” she said in an interview. “I mean, does he like losing?”

Norton had co-sponsored a bill last year to amend the 1946 Lanham Act, the law that prohibits the registration of trademarks that disparage any group. Her legislation would include “redskins” as a disparaging term if it is contained in a trademark with connotations to the Native American community.

A National Football League spokesperson said the league would not be issuing a separate statement from the team.

Five Native Americans in 2006 brought the petition Blackhorse v. Pro Football, Inc., aimed at stripping the team’s half-dozen trademark registrations for the term “Redskins.”

“I hope this ruling brings us a step closer to that inevitable day when the name of the Washington football team will be changed,” said plaintiff Amanda Blackhorse. “The team’s name is racist and derogatory.”

Tuesday, June 17, 2014

11909: Kanye At Cannes.

Adweek highlighted Kanye West’s perspectives at Cannes, which included comparing himself to the late Steve Jobs and his mandate “to work with the No. 1.” As always, West is only looking out for No. 1. Also as always, our industry is only interested in hearing from Blacks who are award-winning recording artists—or who have access to such celebrities as Steve Stoute does. Hiring Blacks is another story.

Monday, June 16, 2014

11908: The Tanning Of Cannes.

A Cannes seminar slated for Tuesday will feature Translation Founder and CEO Steve Stoute and Kanye West. Not sure which of the two is less qualified to be participating in a Cannes seminar.

Sunday, June 15, 2014

11907: Pornhub Review Obscenely Bad.

MultiCultClassics is a little tardy on this story, but Digiday spotlighted Pornhub’s search for a new creative director. The competition took the form of a crowdsourced endeavor, and Pornhub whittled down the submissions to 15 finalists. Viewing the top-selected entants really underscores two things: 1) Crowdsourcing leads to shitty work and; 2) There are lots of hacks in the advertising industry.

For starters, all the concepts look like stuff done by portfolio school students—and bad students at that. The thinking is crude, sophomoric and clichéd. Did anyone even try to consider the audience? The contrived attempts at humor ultimately insult the site’s users. That Pornhub deemed the finalists as viable only shows the client is idiotic too.

The entrants represent the worst of our ranks—people desperately attempting to gain notoriety by excreting dreck that the creators probably consider “edgy” and cool. These clowns have undoubtedly already drafted ADDY and Cannes entry forms. Save your money, dudes. Buy yourselves some porn instead.

Saturday, June 14, 2014

11906: Why We Sold…Out.

Aren’t all mergers and acquisitions ultimately about the agency leaders getting paid?

11905: Four Stooges On Cannes.

Campaign let the four stooges in charge of the major holding companies—Publicis Groupe, Omnicom Group, IPG and WPP—share their thoughts on Cannes. Maurice Lévy whined over the failed merger between Publicis Groupe and Omnicom Group, while John Wren made zero mention of the event. Michael Roth opened with a thinly veiled reference to the non-marriage, segueing to brag about his company’s focus on doing award-winning work. Gee, it seems like only yesterday when Howard Draft admitted that 80 percent of his agency’s output sucked, arguably quite an underestimation. Sir Martin Sorrell offered the best commentary:

This year’s event will, no doubt, be the biggest yet and I have some sympathy for those who worry if it has become a little too corpulent. How long, they wonder, before it collapses under its own weight?

Where I part company from the detractors, though, is the point at which they begin to pine for the “glory days” of advertising.

Ask them to describe those days and they will wax heroic with tales of creative derring-do and epic lunches. But listen closely and, all too often, what you hear them describe is essentially an exclusive club: Euro-centric, male and mono-medium.

Today’s Cannes may be big and brash, but it’s also emphatically open, diverse, international and multidisciplinary (extending even to areas such as healthcare communications and data). In other words, it’s a reflection of our modern industry and society.

Um, somebody tell Sir Marty that women comprise 27 percent of this year’s Cannes judges. And minorities are even more underrepresented at the gala. Indeed, Cannes 2014 is an accurate reflection of our modern industry—which continues to not reflect our society at all.

Thursday, June 12, 2014

11904: Rick Perry’s A Confused Drunk.

From The New York Post…

Rick Perry: Homosexuality is like alcoholism

By Associated Press

SAN FRANCISCO – Texas Gov. Rick Perry, during a visit that focused primarily on economic issues, drew on a reference to alcoholism to explain his view of homosexuality.

Perry’s comments to the Commonwealth Club of California came after Texas’ Republican Convention on Saturday sanctioned platform language allowing Texans to seek voluntary counseling to “cure” being gay.

The San Francisco Chronicle reports that in response to a question about it, Perry said he did not know whether the therapy worked.

Perry, a former and potential future GOP presidential candidate, was then asked whether he believed homosexuality was a disorder.

The paper says that the governor responded that “whether or not you feel compelled to follow a particular lifestyle or not, you have the ability to decide not to do that.”

He said: “I may have the genetic coding that I’m inclined to be an alcoholic, but I have the desire not to do that, and I look at the homosexual issue the same way.”

The Texas Republican platform stand on the issue is in contrast to California and New Jersey, which have previously banned licensed professionals from providing such therapy to minors.

During the bulk of his talk, Perry held up his own state as a model for responsible energy production and economic growth in California.

Perry said he believes Texas is leading the way in achieving energy independence by producing crude oil and electricity in many forms, including solar power.

Perry also suggested that deregulating electricity had started a boom for renewable energy in Texas, which he called the nation’s leading developer of wind energy.

Perry said shale drilling techniques had doubled oil production in Texas, and he urged Californians to tap the full energy potential in its Monterey Shale.

On Tuesday, Perry drove up to California’s state capital of Sacramento in a Tesla Model S electric car — underscoring his desire to lure a Tesla battery factory to Texas.

Tuesday, June 10, 2014

11902: What The Elle, Pharrell.

From DiversityInc…

Pharrell Williams Wears an American Indian Headdress on the Cover of Elle UK, Twitter Creates Hashtag #NotHappy in Response

By Julissa Catalan

Pop star and producer Pharrell Williams has had an amazing year in the public eye, with the commercial success of his single “Happy” and the countless other hits he’s produced—that is, until now.

Williams is featured on Elle UK’s July cover, with the magazine saying its choice of Williams for the cover is “continuing the tradition of featuring cult male icons.”

But photos of the singer wearing a traditional American Indian war bonnet have gone viral and sparked controversy, with the media condemning Williams for misappropriating another culture.

The #NotHappy campaign was created on Twitter within minutes of the photo’s release, where American Indians and fan voiced their disapproval.

Williams has especially become a fashion icon over the last year for popularizing his signature Vivienne Westwood Buffalo hat, aka the Smokey the Bear hat—which he explains is actually an ode to Malcolm McLaren’s Buffalo Gals’ video.

In fact, the singer insists he wore, and was photographed in, that same hat years ago, but that “no one was paying attention at the time.”

Many have been quick to assume Williams is the latest pop star to join the ranks of celebrities like Heidi Klum—who was recently called racist for posting photos of a ‘Redface’ photoshoot—as well as Katy Perry, Avril Lavigne, Nick Cannon and Macklemore, who were also under fire for using another culture’s garb as a costume.

However, in an interview with O Magazine back in 2012, Williams was quoted as saying he has “Native American and Egyptian heritages.”

But according to Indian Country, having native ancestry is not enough, because “not all Indians wear feather headdresses” and “feathers are earned over the course of one’s lifetime.”

The artist released a statement addressing the headdress controversy, simply saying: “I respect and honor every kind of race, background and culture. I am genuinely sorry.”

11901: Young Lions Lick Ass.

This contrived Young Lions campaign from Ecuador unintentionally reflects Cannes quite accurately by depicting wars waged between predominately White men.

From Ads of the World.

Monday, June 09, 2014

11900: The Women Of Cannes.

Advertising Age reported Cannes allowed more female judges to serve this year; however, women only account for 27 percent of jurors. While women make up roughly 50 percent of all workers in U.S. advertising agencies, they remain underrepresented in positions of power. Being a Cannes juror requires being a past Cannes award winner, so the criteria limits eligibility—and perpetuates exclusivity. Then again, given Cannes’ propensity to introduce new trophies, it’s only a matter of time before there’s a Cannes Lioness Award. Oh, and women are still much better represented at the festival than non-Whites.

Cannes Taps More Women to Judge at Ad Festival

Cannes Lions CEO Prioritizing Addition of More Women to the Mix

By Emma Hall

The Cannes Lions International Festival of Creativity has named 327 jury members for 2014, eight more than last year, not to mention 24 judges for the new two-day health-care contest before the main festival. But despite the growing numbers, it’s still tough to get a jury seat.

Cannes Lions CEO Philip Thomas performs a delicate balancing act every year to make sure all holding companies, networks and agencies are fairly represented. This year, he’s also prioritizing the addition of more women and new countries to the mix. Complicating the process is the prerequisite that jury candidates should be prior Lion winners, an incentive for creatives to enter the festival.

Because Cannes decides how many judges a country gets based largely on how many entries the country’s agencies send, it also has “wild card” judges selected from countries with fewer entries. To broaden the geographical spread of jurors, the number of wild cards has been increased to three this year from two, with Guatemala, Uruguay and Hungary getting slots. Peru, a wild card in 2013, sent more entries than last, therefore it earned a judging spot on its own.

Four women are jury presidents, up from two last year, and a woman is president of one of two juries at the new Health Lions festival. In another record, 27% of all judges are women. “Some awards have made all juries 50-50,” Mr. Thomas said. “We didn’t join that campaign, but we wanted to address the issue that senior creatives are dominated by men, and to try to get more women in, because if women see female jury presidents, they see possibility.”

Despite the equality drive, he added, “Merit is the most important issue for us—all our entrants expect the best people to judge, not some quota.”

The female jury presidents are Susan Bonds, co-founder and CEO, 42 Entertainment, USA (cyber); Susan Credle, chief creative officer of Leo Burnett USA (promo and activation); Renee Wilson, president, North America, MSL Group (PR); and Jaime Robinson, exec creative director, Pereira & O’Dell USA (mobile).

“We looked at categories in which women were high profile; for example, Jaime Robinson won three Grand Prix last year for ‘Intel Inside’—she has all the credibility and experience you could possibly wish for,” said Mr. Thomas.

The increase in jury numbers is partly because of the new category (product design) but also because jury numbers fluctuate by the number of entries.

11899: Seeing (RED) Over Cannes.

The 61st Cannes Lions International Festival of Creativity will present the inaugural Cannes LionHeart Award to musician and activist Bono for spearheading (RED), described as “a creative fusion of branding, activism and philanthropy that has generated more than $250 million for the fight against AIDS in Africa.” Don’t mean to devalue the significant contributions (RED) has made, but to put things into adland perspective, $250 million is half the amount that Publicis Groupe and Omnicom Group will pay as a termination fee for the failed merger. And it’s a safe bet that Maurice Lévy and John Wren will be in attendance at the Cannes soiree, trying to rub elbows with the U2 superstar. For further perspective, the total annual compensation received by all the holding companies’ CEOs surpasses $100 million. Keep in mind that the CEOs’ payment packages cover one year—and (RED) was founded in 2006. Wonder how these figures compare to the financial investments made for diversity in the advertising industry.

11898: The Decline Of Black Ad Shops.

Tavis Smiley led a panel discussion on the decline of Black advertising agencies. The event starred Burrell Communications Group Co-CEO McGhee Osse, Carol H. Williams Advertising President and CEO Carol H. Williams and EMorris Communications Founder Eugene Morris (ironically, Morris recently shuttered his shop, underscoring the theme of the panel). There seem to be a few perpetual problems with these examinations that beg for commentary.

First, no one—particularly anyone at a White advertising agency—is listening. The talkfest doesn’t even warrant a post at The Big Tent. It didn’t help that the participants offered nothing new, regurgitating the familiar gripes. For example, Black advertising agencies have been stressing that Black culture innovates and influences popular culture since the 1950s or earlier. Too bad Black advertising agencies have failed to capitalize on this truth—at least in terms of gaining respect and fair billings from clients. Regardless, a productive conversation about the decline of Black advertising agencies must also include White adpeople and clients.

Second, Black advertising agencies are partly responsible for their own predicament. Accepting second-class citizenship—and the crumbs that come with it—is a self-defeating position. Granted, White advertising agencies and clients have co-conspired to prevent minority shops from moving beyond District 9 conditions. Yet Black advertising agencies have contributed to the separate-but-unequal mess by enjoying the political benefits, assuming a lesser role and contentedly swallowing smaller slices of the proverbial marketing pie.

Third, Black advertising agencies appear to be stuck in a rut. When was the last time a Black advertising agency produced consistently outstanding creative work? Even when a shop like Translation manages to win major brand assignments, the resulting ads are not great. The industry is driven by breakthrough campaigns. If you don’t deliver, you won’t leap forward. Unless you establish and secure an identity rooted in conservative mediocrity such as mcgarrybowen or Zimmerman. Unfortunately, Black advertising agencies will never succeed with such a privileged tactic. (On a semi-related note, the Smiley forum took a pathetic turn when participants whined about young White people allegedly running things, as the remarks made the agency leaders sound old and outdated.)

A fourth problem involves the continued debates featuring Total Market mumbo-jumbo. Osse insisted that minority advertising agencies are actually best qualified to lead Total Market efforts. Bwahahaha! The naïve notion provides a natural segue to a fifth dilemma: namely, the industry power structure fueled by holding companies. For Black advertising agencies, holding companies are Death Stars. If you’re tied to a holding company, as Burrell is tied to Publicis Groupe, expect to be pigeonholed and shackled to minority status. Publicis Groupe CEO Maurice Lévy will see to that. No way will even Omnicom CEO and Pioneer of Diversity John Wren permit a non-White agency to chase billings earmarked for White agencies within the network. And if you’re independent, expect to be completely shut out from opportunities to compete for White billings—or non-White billings. In short, holding companies keep minorities and minority agencies in their place.

But again, Black advertising agencies have historically seemed satisfied to stay in their place. Sadly, the leaders at these shops only tend to speak out when their very existences are threatened by extermination. Hell, the decline of Black advertising agencies probably started minutes after the niche was invented. The descent has been happening forever, and it is arguably connected to the industry’s global failure with diversity. It’s tough to stage a revolution when you don’t have the numbers—or a majority support of the ruling White class. And you ultimately wind up presenting your case to Tavis Smiley in the sucky vacuum of minority media.

::

Panel Discussion—The Decline of Black-Owned Advertising Agencies

According to research conducted by the Nielsen Company, African Americans will have collective buying power of $1.1 trillion by next year. Yet, over the past decade, an increasing number of companies have cut budgets for advertising aimed at Black consumers. The trend is directly reflected in the decline of advertising agencies owned and operated by African Americans. Advertising executives McGhee Osse, co-CEO of Burrell Communications Group, Carol H. Williams, president and CEO of Carol H. Williams Advertising, and Eugene Morris, founder of the recently shuttered EMorris Communications, join us for an extensive discussion of the trend.

Sunday, June 08, 2014

11897: MGP Infographic WTF.

The Marcus Graham Project created an infographic on the dearth of diversity in the Advertising and Marketing fields, exposing that Black representation is actually declining. See more details here. Or if you’re currently employed in the industry, simply stroll through your company’s hallways to confirm the data.

11896: Head-Scratching Over Scratchgard.

This ad from India is disturbing on a couple of levels. Is the kid using a “Privacy Scratchgard” in order to conceal his phone porn usage? Isn’t there enough controversy surrounding the objectification of and violence against women in India?

From Ads of the World.

Saturday, June 07, 2014

11895: DISH Latino Dishes Latinas.

This DISH Latino commercial hypes picture-in-picture capabilities. Hey, you can follow the busty dancers while tuning into porn—all at once!

11894: C’MON WHITE MAN! Episode 35.

(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)

Campaign published a piece by Isobar CEO and ECD Nick Bailey that feels both patronizing and pathetic. Bailey goes on at length to admit the industry runs on White male privilege, confessing that women and other minority groups remain underrepresented in our ranks. The White man even wrote the following:

I don’t believe our industry is prejudiced against women, people of colour, gay people — any more than the rest of the world. But, like those folk running from that serious-sounding hurricane called Charlie, there’s clearly positive bias at play.

To not believe the industry is prejudiced while acknowledging the existence of a “positive bias” demonstrates clear cultural cluelessness.

Bailey’s solution? Continue ignoring the real problem via smokescreens like the SheSays Awards. Of course, he’s not advocating for any awards to be handed out to other minority groups.

All of which earns Bailey a place among the ignorant jackasses saluted by this semi-regular blog series.

C’MON WHITE MAN!

::

Why we still need a ceremony just for women creative

By Nick Bailey

Nick Bailey, the chief executive and executive creative director of Isobar, explains why the SheSays Awards for female creatives, which the agency is hosting tonight, are needed.

This week, the Washington Post ran the following headline, “Female-named hurricanes kill more than male hurricanes because people don’t respect them.”

I don’t think I’ve come across a more eloquent expression of the subtle but powerful influence of gender on our behaviour than this.

In our business, we’re interested in influence. We recognise that many subtle cues can combine into a powerful, apparently single-minded, measurable effect.

And yet, we’re very good at ignoring the impact of just such an effect inside the companies we work for.

A particular kind of human being seems to do particularly well in our industry, especially in creative leadership roles. Ninety-seven times out of a hundred, this kind of human turns out to be male — and a shamefully disproportionate number of these men also turn out to be white, Anglo-Saxon and heterosexual.

Either this particular category of human really is inherently better at creative leadership than the rest of the population, or there’s some undue influence going on.

I don’t believe our industry is prejudiced against women, people of colour, gay people — any more than the rest of the world. But, like those folk running from that serious-sounding hurricane called Charlie, there’s clearly positive bias at play.

The birthright of the straight white bloke is well rehearsed: praised from childhood for being opinionated; no sense of a system working against him, and accustomed to being listened to. It’s no wonder that those who enjoy these privileges are more likely to prevail.

It’s because the influence of this unearned privilege is so ubiquitous and so powerful that we need to take positive action to level the field.

We need to drive our recruitment agencies harder to deliver more diverse candidate shortlists; we need rigorously to ensure that our internal processes deliver equal opportunity for all. And, until female hurricanes are just as intimidating as male, we need award shows that celebrate creative women.

The SheSays Awards take place tonight at Isobar. Winners and runners-up will receive a handcrafted pendant designed by the jewellery designer Clarice Price Thomas.

Friday, June 06, 2014

11893: UniWorld Group Becomes UWG.

Almost missed the blockbuster scoop at AgencySpy announcing the rebranding of UniWorld Group to UWG. The shop’s website proclaims: “We are more than an agency. We are the curious ones. The seekers who believe invention breeds new ideas. We are makers existing at the intersection of culture, innovation and communication. We are UWG.” Actually, they appear to be roughly 28 minorities desperately scrambling for crumbs. Based on the work depicted, UWG must be struggling. Microsites for Amtrak? AgencySpy published the following statement from UWG Chairman and CEO Monique L. Nelson: “This is a very exciting time. Not just for UWG, but for the industry. The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can’t do it without studying and understanding cultural trends that help us tell our clients’ stories with passion, depth and integrity.” Yep, those Amtrak microsites tell the story of UWG’s success quite clearly.

Wednesday, June 04, 2014

11892: Black Market/Meet Market.

Saw this BlackPeopleMeet.com commercial and wondered about its creators. The spot apparently originated from Feld Direct, which doesn’t appear to have any creative people on the team. The overall campaign has also inspired a parody spot.

Tuesday, June 03, 2014

11891: Shonda Rhimes Rules.

From Adweek…

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC’s Queen of Prime Time

Taking charge of ABC’s full Thursday night lineup

By T.L. Stanley

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab at creating a television series, needed to put together synopses of the next eight episodes, telling executives at ABC just where the soapy, hospital-based drama intended to go in the near future. James Parriott, a veteran showrunner who’d been brought in to help steer the ship, offered to take half the workload. They only had a weekend to finish, he remembers, which would’ve been a tall order even for a seasoned TV writer.

Rhimes politely said thanks but no thanks to her colleague, whose credits include hit cable and broadcast programs like Covert Affairs, Sons of Anarchy, Ugly Betty and Dark Skies. Parriott didn’t force the issue with Rhimes, but he says he awaited a frantic Sunday afternoon call asking for a bailout. It would’ve been completely understandable coming from a TV novice under that kind of pressure. While the 11th hour plea never came, Monday morning did, along with rapid recaps of Episodes 2 through 9 for a series that would become a massive prime-time success.

“In that small amount of time, she had written these brilliant, witty, wonderful one-page summations—and not just fast, but good, really superb,” Parriott recalls. “I knew right then that she had it.”

His heavy oversight—network-mandated for an unproven showrunner—became mostly a light touch after that, even though Rhimes had only a single TV credit at that point, as co-writer of HBO’s Introducing Dorothy Dandridge. “It’s always difficult to know,” Parriott muses. “Some feature writers never adjust to TV because the format and pacing are so different, but she learned it so quickly. By Season 2, she was running the show without me.”

And hence, a legendary TV producer was born. From Grey’s Anatomy, Rhimes launched hit spinoff Private Practice, which ran for six seasons, overlapping with her current watercooler smash, the Washington, D.C.-set Scandal, which just ended its third season with its best ratings ever in total viewers and the coveted 18-49-year-old demographic.

Come fall, she’ll launch another hour-long drama, How to Get Away With Murder, which ABC describes as a “sexy, suspense-driven legal thriller” starring Viola Davis, making up a three-hour Thursday block with Grey’s Anatomy and Scandal. It’s little wonder that ABC Entertainment president Paul Lee dubbed Rhimes “the Charles Dickens of the 21st century” during the net’s recent upfront presentation, a nod to her prolific output and stature in the industry. He added the caveat: “… if Charles Dickens was black and a woman.”

Lee tells Adweek: “Shonda is one of the great storytellers of our time. No one delivers the emotional power and roller-coaster ride of Grey’s Anatomy and Scandal like Shonda. She’s at the very top of her game, and we have no doubt that she’s setting a standard on ABC that others will be trying to emulate for years to come. We’re thrilled to be in business with her.”

It’s a huge bet for the third-place broadcast network, stacking up Rhimes’ shows on the most valuable night of the week for big-spending marketers like the movie studios, retailers and automakers. Meanwhile, ABC Studios just renewed a deal reportedly valued at eight figures with Rhimes’ production company, Shondaland. The extension will keep Rhimes, a Golden Globe winner and Emmy nominee, in the ABC/Disney fold through mid-2018.

That should give Rhimes some talking points next week when she’s due to give the commencement address at her alma mater, Dartmouth College, where she majored in English literature and creative writing. (Who knows? There may be a few budding Hollywood players—aspiring to Rhimes’ lofty position in Tinseltown—in the graduating class.)

None of Rhimes’ successes surprise Parriott, who says she has “become more confident” and developed “a certain executive quality” while remaining the friendly, down-to-earth person she was when she was new to the medium, fresh off writing teen-targeted movies like Princess Diaries 2 and Crossroads.

In addition to her being decisive, another of Rhimes’ strengths, Parriott says, is that she surrounds herself with talented people, like great writers and her producing partner and right-hand exec Betsy Beers. Having those in place help her balance her heavy work responsibilities with time with her young daughters.

Read the full story here.

Monday, June 02, 2014

11890: UK Talent Pool Empty & Shallow.

Campaign published a perspective by Matthew Hook, the managing director at Carat UK, on growing the industry’s talent pool. The piece unintentionally reveals a few disturbing points. First, Hook admits the field pulls from “the same finite pool of talent,” essentially confirming how agencies perpetuate “the narrowness and homogeneity of the industry as a whole.” Hook also stresses the need to “engage those ethnic and economic groups that are dramatically under-represented in the business.” You mean poor Black people? Hook’s solution includes a programme targeting students. Gee, that’s a novel idea. Finally, the author concedes the patronizing effort is “a tiny first step.” Not sure what’s worse—that it’s tiny or that it’s a first. Taking a tiny first step on diversity in 2014 is nothing short of shameful.

We must put rivalry aside to grow the talent pool on which our industry relies

By Matthew Hook

It’s a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We’re a tight social group, which can be fun. However, it’s also testament to the narrowness and homogeneity of the industry as a whole.

We all devote a huge amount of management effort to making ourselves alluring to the same finite pool of talent. It has helped to accelerate the improvement of the working environment, and it was great to see four media agencies (Carat, PHD, MEC and Starcom MediaVest Group) in The Sunday Times’ 100 Best Companies in 2014.

But when it comes to growing the pool, the industry’s record isn’t so good. Media skills are more in demand than ever across all industries, but the talent pool is simply too small. We need to address the long-term thirst for talent in the industry, but the short term grabs all of our attention.

Success stories such as manufacture or plumbing grew their talent pool from new generations, new backgrounds and new markets. Our industry needs to ignite a passion for our business in the next generation, as we are currently pretty low down the pecking order. And we need some sustained efforts to engage those ethnic and economic groups that are dramatically under-represented in the business.

This is why we have recently created the Discover Media programme, in which we bring GCSE students to the agency to give them a taste of the media business. With support from Adidas, Twitter and Google, we aimed to inform, entertain and challenge them and then give work experience to those who want the opportunity. The feedback from the kids has been incredible, going from total confusion to articulate spokespeople in a few hours. And the experience of welcoming them has been fun and motivating for our own people too.

For us, this is a tiny first step, but we are much more likely to make a sustainable impact on the problem as a collective. We are a hyper-competitive business with a poor track record of collective action but, after the talent session at Media360, several clients, agencies and media owners raised their hands to get involved.

It would be great to sustain this momentum and collaborate to grow the talent pool on which all our businesses depend.

Matthew Hook is the managing director at Carat UK

11889: Davey Jones’ $13.5M Locker.

Adweek reported former Havas CEO David Jones nabbed $13.5 million in compensation last year—which included $7 million in severance. That’s roughly $7 million more than the average Havas worker receives along with a pink slip. Jones’ top accomplishments were hiring Lee Garfinkel, buying Victors & Spoils and criticizing the proposed Publicis Groupe-Omnicom merger. Gee, you’d think Jones would feel obligated to pay Havas $7 million as an apology. The douchebag makes IPG CEO Michael Roth look like a bargain.

Havas Paid Former Chief David Jones $13.5 Million Last Year

Total included $7 million in severance

By Noreen O’Leary

David Jones, the former global CEO of Havas and its namesake ad agency, received $13.5 million in compensation last year, which included $7 million in severance, according to the company’s newly-issued annual report.

As CEO of the holding company, Jones was replaced last August by Yannick Bolloré, son of Havas’s controlling shareholder Vincent Bolloré. Jones had held that role since 2011.

Then in January, Jones left the company after being removed from his job as CEO of ad agency Havas Worldwide, with global co-president Andrew Benett assuming that job.

In 2013, Jones received nearly $6.1 million in employment payout. Of that amount, he earned about $1.2 million in fixed compensation and the same amount in total bonus, according to the annual report. In addition, he got about $3.6 million in long-term incentive payments for 2012 and 2013.

Jones, who was employed under a U.S. contract at the Paris-based company, also received $3.6 million in severance, which comprised two years of fixed compensation of about $1.2 million plus one year of bonus at the same amount.

Finally, Jones received another $1.2 million compensation for a non-compete clause and his role as an advisor to the younger Bolloré, the report noted. Jones’ non-compete clause and advisory role ends on Dec. 31.

The holding company had no comment beyond what its report laid out and Jones could not immediately be reached.

Friday, May 30, 2014

11884: Google Diversity Search Results.

From DiversityInc…

Google Admits Lack of Diversity in Newly Released Report

By Julissa Catalan

On Wednesday, Google released data that confirmed the extreme employment disparity within the tech company, not only racially but between genders as well.

While the gender data is based on Google’s 46,170 worldwide employees, the ethnicity data only documents the U.S. workers.

The workforce demographics show that 70 percent of Google employees are male.

More shocking is that 62 percent of the company’s U.S. employees are white—even though it has 19 offices around country, in racially diverse cities such as New York, Atlanta, Washington, D.C., and Detroit.

The remainder of Google’s workforce breaks down as 30 percent Asian, 4 percent mixed race, 3 percent Latino, 2 percent Black and 1 percent “other.”

The job types are broken down into four categories: overall, tech, non-tech and leadership.

Men hold 83 percent of tech positions, while 79 percent in leadership roles are also male.

The only category that appears to have gender balance is non-tech jobs—which most likely include primarily administrative and clerical positions—with men making up 52 percent and women 48 percent.

As far as ethnicity is concerned, the numbers do not fluctuate much when it comes to a position type—whites remain in the 60 percent range (except for leadership jobs, in which they make up 72 percent), and Asians stand between 23 and 34 percent, while Latinos, Blacks and mixed race are in the single digits across the board.

For years now, Google has declined to participate in the DiversityInc Top 50 survey.

When comparing its workforce-representation data with the 2014 DiversityInc Top 50 companies, we can see why:

Google: 2% Black, 3% Latino, 30% Asian, 30% women

2014 Top 50: 11.9% Black, 9.8% Latino, 9.8% Asian, 46.2% women

Prior to releasing this 2014 EEO-1 report, Google has gone to great lengths to keep its data a secret.

In 2010, Mike Swift of the San Jose Mercury News attempted to get Silicon Valley’s largest companies to disclose their diversity figures. Google, Apple, Yahoo!, Oracle and Applied Materials refused to release their EEO-1 data, going so far as to obtain a court-ordered block.

11883: Redskins Fumble Tweet.

From The New York Daily News…

Redskins ask Twitter followers to tweet #RedskinsPride at Sen. Reid, whose office calls social media stunt a failure

Seeking to settle the debate over whether the name is racist or offensive, the team sought support on social media. What it did, according to Reid’s office, is make the case for changing the name even more clear-cut.

By Jason Rubinstein | NEW YORK DAILY NEWS

Washington politicians and Washington football executives can’t agree on whether or not the name Redskins is racist.

And for once it seems the politicians are leading in the public opinion polls.

The Redskins — in response to a letter sent to the NFL and signed by half of the U.S. Senate urging commissioner Roger Goodell to support the movement to change the name — took to Twitter Thursday to try to settle the debate. They were essentially booed off the platform.

The team asked its 305,000-plus followers to “Tweet @SenatorReid to show your #RedskinsPride and tell him what the team means to you.”

While Sen. Harry Reid was, predictably, hit with remarks about sorting out the government’s issues before wading into the sports arena, his office maintains that the team’s efforts to win over the public on the controversial name blew up in their face.

“From our perspective, what we saw was just overwhelming opposition. It’s really made our day,” Faiz Shakir, Reid’s digital director, told the Washington Post.

“It has failed miserably,” he told Deadspin.

All this comes a week after the letter — co-signed by Senate Majority Leader Reid, a leading voice in calling for the team to change it’s name — from the politicos landed on Goodell’s desk. Redskins president Bruce Allen responded to the letter, with Allen defending the use of the name as “respectful.”

Allen’s letter was then tweeted out by the Redskins and received public support from current players including Ryan Kerrigan, Desean Jackson, Alfred Morris, Brian Orakpo and Pierre Garcon.

And while that player support may be reassuring, one former Redskins player doesn’t share the same sentiment and is perhaps the beginning to an outpouring of more support against the team name.

Ex-Redskins player Mark Schlereth — who won Super Bowl XXVI with the Washington — told ABC’s “This Week” that the name’s gotta go.

“It is time to change the name,” Schlereth said, becoming the highest-profile former player to speak out against the nickname. “There’s no question, if you research the history of that name, it’s a pejorative term and it needs to change.

“I mean, you would ever go into a conference of Native American people and walk up in front of them and refer to them as Redskins. It is a derogatory term, that’s its origins, and it is time to be a leader, from the standpoint of the NFL.

“High schools across America have changed their names. The NCAA has implemented policy to change those names. Why has the NFL shuffled its feet on this? I don’t know, but it’s time to change.”

Thursday, May 29, 2014

Wednesday, May 28, 2014

11881: Maya Angelou (1928-2014).

From The New York Times…

Maya Angelou, Lyrical Witness of the Jim Crow South, Dies at 86

By Margalit Fox

Maya Angelou, the memoirist and poet whose landmark book of 1969, “I Know Why the Caged Bird Sings” — which describes in lyrical, unsparing prose her childhood in the Jim Crow South — was among the first autobiographies by a 20th-century black woman to reach a wide general readership, died on Wednesday in her home. She was 86 and lived in Winston-Salem, N.C.

Her death was confirmed by her longtime literary agent, Helen Brann. No immediate cause of death had been determined, but Ms. Brann said Ms. Angelou had been in frail health for some time and had had heart problems.

As well known as she was for her memoirs, which eventually filled six volumes, Ms. Angelou very likely received her widest exposure on a chilly January day in 1993, when she delivered the inaugural poem, “On the Pulse of Morning,” at the swearing-in of Bill Clinton, the nation’s 42nd president, who, like Ms. Angelou, had grown up poor in rural Arkansas.

It began:

A Rock, A River, A Tree

Hosts to species long since departed,

Marked the mastodon,

The dinosaur, who left dried tokens

Of their sojourn here

On our planet floor,

Any broad alarm of their hastening doom

Is lost in the gloom of dust and ages.

But today, the Rock cries out to us, clearly, forcefully,

Come, you may stand upon my

Back and face your distant destiny,

But seek no haven in my shadow,

I will give you no hiding place down here.

Long before that day, as she recounted in “Caged Bird” and its five sequels, she had already been a dancer, calypso singer, streetcar conductor, single mother, magazine editor in Cairo, administrative assistant in Ghana, official of the Southern Christian Leadership Conference and friend or associate of some of the most eminent black Americans of the mid-20th century, including James Baldwin, the Rev. Dr. Martin Luther King Jr. and Malcolm X.

Afterward (her six-volume memoir takes her only to the age of 40), Ms. Angelou (pronounced AHN-zhe-lo) was a Tony-nominated stage actress; college professor (she was for many years the Reynolds professor of American studies at Wake Forest University in Winston-Salem); ubiquitous presence on the lecture circuit; frequent guest on television shows, from “Oprah” to “Sesame Street”; and subject of a string of scholarly studies.

In February 2011, President Obama presented her with the Presidential Medal of Freedom, the country’s highest civilian honor.

Throughout her writing, Ms. Angelou explored the concepts of personal identity and resilience through the multifaceted lens of race, sex, family, community and the collective past. As a whole, her work offered a cleareyed examination of the ways in which the socially marginalizing forces of racism and sexism played out at the level of the individual.

“If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat,” Ms. Angelou wrote in “I Know Why the Caged Bird Sings.”

Hallmarks of Ms. Angelou’s prose style included a directness of voice that recalls African-American oral tradition and gives her work the quality of testimony. She was also intimately concerned with sensation, describing the world around her — be it Arkansas, San Francisco or the foreign cities in which she lived — with palpable feeling for its sights, sounds and smells.

“I Know Why the Caged Bird Sings,” published when Ms. Angelou was in her early 40s, spans only her first 17 years. But what powerfully formative years they were.

Marguerite Ann Johnson was born in St. Louis on April 4, 1928. (For years after Dr. King’s assassination, on April 4, 1968, Ms. Angelou did not celebrate her birthday.) Her dashing, defeated father, Bailey Johnson Sr., a Navy dietitian, “was a lonely person, searching relentlessly in bottles, under women’s skirts, in church work and lofty job titles for his ‘personal niche,’ lost before birth and unrecovered since,” Ms. Angelou wrote. “How maddening it was to have been born in a cotton field with aspirations of grandeur.”

Her beautiful, volatile mother, Vivian Baxter, was variously a nurse, hotel owner and card dealer. As a girl, Ms. Angelou was known as Rita, Ritie or Maya, her older brother’s childhood nickname for her.

After her parents’ marriage ended, 3-year-old Maya was sent with her 4-year-old brother, Bailey, to live with their father’s mother in the tiny town of Stamps, Ark., which, she later wrote, “with its dust and hate and narrowness was as South as it was possible to get.”

Their grandmother, Annie Henderson, owned a general store “in the heart of the Negro area,” Ms. Angelou wrote. An upright woman known as Momma, “with her solid air packed around her like cotton,” she is a warm, stabilizing presence throughout “I Know Why the Caged Bird Sings.”

The children returned periodically to St. Louis to live with their mother. On one such occasion, when Maya was 7 or 8 (her age varies slightly across her memoirs, which employ the techniques of fiction to recount actual events), she was raped by her mother’s boyfriend.

She told her brother, who alerted the family, and the man was tried and convicted. Before he could begin serving his sentence, he was murdered — probably, Ms. Angelou wrote, by her uncles.

Believing that her words had brought about the death, Maya did not speak for the next five years. Her love of literature, as she later wrote, helped restore language to her.

As a teenager, now living with her mother in San Francisco, she studied dance and drama at the California Labor School and became the first black woman to work as a streetcar conductor there. At 16, after a casual liaison with a neighborhood youth, she became pregnant and gave birth to a son. There the first book ends.

Reviewing “I Know Why the Caged Bird Sings” in The New York Times, Christopher Lehmann-Haupt called it “a carefully wrought, simultaneously touching and comic memoir.”

The book — its title is a line from “Sympathy,” by the African-American poet Paul Laurence Dunbar — became a best seller, confounding the pervasive stereotype that black women’s lives were unworthy of memoir.

The next five volumes of Ms. Angelou’s memoir, all, like the first, originally published by Random House, were “Gather Together in My Name” (1974), “Singin’ and Swingin’ and Gettin’ Merry Like Christmas” (1976), “The Heart of a Woman” (1981), “All God’s Children Need Traveling Shoes” (1986) and “A Song Flung Up to Heaven” (2002).

Together they describe her struggles to support her son through a series of odd jobs. “Determined to raise him, I had worked as a shake dancer in nightclubs, fry cook in hamburger joints, dinner cook in a Creole restaurant and once had a job in a mechanic’s shop, taking paint off cars with my hands,” she wrote in “Singin’ and Swingin’ and Gettin’ Merry Like Christmas.” Elsewhere, she describes her brief unsuccessful stint as a prostitute and brief successful one as a madam.

Ms. Angelou goes on to recount her marriage to a Greek sailor, Tosh Angelos. (Throughout her life, she was circumspect about the number of times she was married — it appears to have been at least three — for fear, she said, of appearing frivolous.)

After the marriage dissolved, she embarked on a career as a calypso dancer and singer under the name Maya Angelou, a variant of her married name. A striking stage presence — she was six feet tall — she occasionally partnered in San Francisco with Alvin Ailey in a nightclub dance act known as Al and Rita.

She was cast in the Truman Capote-Harold Arlen musical “House of Flowers,” which opened on Broadway in 1954. But she chose instead to tour the world as a featured dancer in a production of “Porgy and Bess” by the Everyman Opera Company, a black ensemble.

Ms. Angelou later settled in New York, where she became active in the Harlem Writers Guild (she hoped to be a poet and playwright), sang at the Apollo and eventually succeeded Bayard Rustin as the coordinator of the New York office of the Southern Christian Leadership Conference, the organization that he, Dr. King and others had founded.

In the early 1960s, Ms. Angelou became romantically involved with Vusumzi L. Make, a South African civil rights activist. She moved with him to Cairo, where she became the associate editor of a magazine, The Arab Observer. After leaving Mr. Make — she found him paternalistic and controlling, she later wrote — she moved to Accra, Ghana, where she was an administrative assistant at the University of Ghana.

On returning to New York, Ms. Angelou helped Malcolm X set up the Organization of Afro-American Unity, established in 1964. The group dissolved after his assassination the next year.

In 1973, Ms. Angelou appeared on Broadway in “Look Away,” a two-character play about Mary Todd Lincoln (played by Geraldine Page) and her seamstress. Though the play closed after one performance, Ms. Angelou was nominated for a Tony Award. On the screen, she portrayed Kunta Kinte’s grandmother in the 1977 television mini-series “Roots” and appeared in several feature films, including “How to Make an American Quilt” (1995).

Ms. Angelou’s marriage in the 1970s to Paul du Feu, who had previously been wed to the feminist writer Germaine Greer, ended in divorce.

Over time, some critics expressed reservations about Ms. Angelou’s prose, calling it facile and solipsistic. Her importance as a literary, cultural and historical figure was amply borne out, however, by the many laurels she received, including a slew of honorary doctorates.

Her other books include the volumes of poetry “Just Give Me a Cool Drink of Water ‘fore I Diiie” (1971), “Oh Pray My Wings Are Gonna Fit Me Well” (1975); “And Still I Rise” (1978) and “Shaker, Why Don’t You Sing?” (1983).

She released an album of songs, “Miss Calypso,” in 1957.

But she remained best known for her memoirs, a striking fact in that she had never set out to be a memoirist. Near the end of “A Song Flung Up to Heaven,” Ms. Angelou recalls her response when Robert Loomis, who would become her longtime editor at Random House, first asked her to write an autobiography.

She demurred at first, still planning to be a playwright and poet. Cannily, Mr. Loomis called her again.

“You may be right not to attempt autobiography, because it is nearly impossible to write autobiography as literature,” he said. “Almost impossible.”

“I’ll start tomorrow,” Ms. Angelou replied.

Dave Itzkoff contributed reporting.

Tuesday, May 27, 2014

11880: Sprint’s Dysfunctional Framily.

The Sprint Framily underscores why the telecommunications company is in big trouble. And the Grandpa character embodies the cultural cluelessness of Sprint and its agencies. When was the last time this brand presented decent—or even mediocre—advertising? In 2012, MultiCultClassics predicted the failure of Team Sprint—and the Leo Burnett-Digitas coalition did not disappoint on the forecast. Yet the new shop’s Sprint Framily campaign is arguably worse than the shit shat out by all predecessors. It almost makes a person wish for the return of Dan Hesse.

Monday, May 26, 2014

11879: The $11.7 Million Man.

Adweek reported IPG CEO Michael Roth defended his $11.7 million compensation to shareholders, insisting the amount is equal to or less than what his peers earn. Additionally, Roth pointed to the company’s share price as an example of his effective leadership. The Adweek story didn’t indicate if Roth discussed the work created by IPG agencies. Heaven forbid the CEO of an advertising holding company might be accountable for the advertising produced within the network. Roth also didn’t take credit for making good on former Draftfcb President and CEO Laurence Boschetto’s proclamation “that by 2014 [Draftfcb] will be an organization that no longer uses the term ‘diversity and inclusion.’” Granted, Roth technically accomplished the feat by dumping Boschetto and permitting the agency to change its name to FCB; that is, Draftfcb is an organization that no longer uses the term “diversity and inclusion” because it is no longer an organization at all. Why, it’s only a matter of time before Roth is crowned a Pioneer of Diversity.

IPG CEO Michael Roth Defends His Pay

Says it’s comparable or less than what competitors make

By Andrew McMains

Interpublic Group CEO Michael Roth today defended his compensation as mid-tier compared to his competitors.

Roth, speaking at IPG’s annual shareholder meeting in New York, received $11.7 million in salary, stock, stock options, incentives and benefits last year. A shareholder questioned if that was excessive, given that the company failed to reach its own operating margin target of at least 10 percent. IPG ended the year with a margin of 9.3 percent.

Roth replied that the margin goal was just one of several factors that determined his compensation. Others include the company’s share price, which rose more than 60 percent last year to close at $17.70 on Dec. 31.

What’s more, IPG’s board conducts a “competitive analysis of where our compensation fared versus our competitive set. And once again, we’re on the middle to below competitive compensation overall, including my compensation,” Roth said. “Most of my compensation—a significant part of it—is based on the performance of our shares and the performance of our financial vectors. And, as you can see, we continue to outperform our competitors in the marketplace.”

That said, Roth acknowledged missing the margin goal, saying, “We have some work to do in terms of expanding our margin.” This year’s target is 10.3 percent.

To Roth’s point on his own pay, he earned less than other holding company CEOs last year. For example, WPP Group’s Martin Sorrell and Omnicom Group’s John Wren received total compensation of about $50 million and $18 million, respectively. WPP and Omnicom are much bigger companies, however, with total revenue of $18.5 billion and $14.5 billion, respectively, last year, compared to IPG’s $7.1 billion.

The same IPG shareholder also questioned the compensation of board members, which last year ranged from $251,000 for Dawn Hudson to more than $296,000 for David Thomas, according to IPG’s proxy statement. Again, though, Roth, defended the pay level as within the range of competitors and not the highest in the group.

“We’re very comfortable with the level of compensation for our directors,” Roth said simply.

Not withstanding the questions about pay, IPG shareholders represented at the meeting reelected the company’s nine directors and overwhelmingly approved compensation, incentive and performance plans for its top executives.

For example, nearly 98 percent of the voting stockholders authorized the executive compensation plan, and almost 97 percent approved the executive performance plan. Shareholders also reappointed PricewaterhouseCoopers as the IPG’s accounting firm for another year.

Sunday, May 25, 2014

11878: Redskins Respectful, Not Racist.

From The Associated Press…

Redskins President Bruce Allen tells Senate Majority Leader Harry Reid his NFL team’s nickname is ‘respectful’ toward Native Americans

On Thursday, half the U.S. Senate urged NFL Commissioner Roger Goodell to change the Washington club’s name, saying it is a racist slur and it is time to replace it. The franchise responded by releasing a letter written by Redskins President Bruce Allen.

THE ASSOCIATED PRESS

WASHINGTON — Redskins President Bruce Allen said in a letter to Senate Majority Leader Harry Reid on Saturday that the football team’s nickname is “respectful” toward Native Americans.

On Thursday, half the U.S. Senate urged NFL Commissioner Roger Goodell to change the Washington club’s name, saying it is a racist slur and it is time to replace it.

The franchise responded by releasing Allen’s letter.

“Our use of ‘Redskins’ as the name of our football team for more than 80 years has always been respectful of and shown reverence toward the proud legacy and traditions of Native Americans,” he wrote.

The letter references research that “the term Redskins originated as a Native American expression of solidarity.” It notes that the team’s logo was designed by Native American leaders and cites surveys that Native Americans and Americans as a whole support the name.

Redskins owner Daniel Snyder has refused to change the name, citing tradition, but there has been growing pressure including statements in recent months from President Obama, lawmakers of both parties and civil rights groups.

Saturday, May 24, 2014

11877: 2 Associations = 1 Ass.

The New York Times reported the Association of National Advertisers is acquiring the Brand Activation Association. Hopefully, there will less initial hoopla than the failed Publicis-Omnicom merger. Perhaps ANA President and CEO Bob Liodice will post another compelling video explaining the new partnership. Looking forward to learning how the Brand Activation Association will bring more firepower to the Army to Advance Industry Diversity.

One Venerable Ad Trade Association Is Acquiring Another

By Stuart Elliott

Two marketing trade associations, each of them more than a century old, are joining forces.

The Association of National Advertisers in New York, founded in 1910, has agreed to acquire the Brand Activation Association, also based in New York and founded in 1911. The agreement is being announced on Thursday morning by both associations.

The advertisers association represents, by its own count, more than 600 companies that sell 10,000 brands and spend an estimated $250 billion each year on marketing. The Brand Activation Association — known until last year as the Promotion Marketing Association — represents firms involved in areas like promotional marketing, shopper marketing, relationship marketing and old-school “reminder” marketing in the form of giveaway items: pens, calendars, coffee mugs, baseball caps and the like.

The boards of both associations have unanimously approved the acquisition plan, which would take effect July 1. Members of both organizations are expected to formally ratify the acquisition at their meetings next month.

The Brand Activation Association is to become an operating division of the advertisers association and retain its name. Bonnie Carlson, its president and chief executive, will be president of the division.

“I think we’re breaking some new ground,” Ms. Carlson said in a phone interview on Wednesday, referring to the idea of one trade association absorbing another.

“It’s about clout,” she said of the combination, because her organization will be “sharing more resources” by joining with the advertisers association.

And “it’s about content,” Ms. Carlson said, in that the advertisers association will gain additional conferences and events to add to its offerings to members. For example, the B.A.A.'s annual law conference will continue, she added, as will the annual presentation of honors called the Reggie Awards.

Robert D. Liodice, president and chief executive of the advertisers association, said: “In trying to be a full-service association for our members, we’re always looking to see how we can add to our portfolio, especially in the content area. Like any company, there are two ways: Build your own, or acquire.”

Because two associations are involved rather than, say, two agencies, two cable companies or two soup makers, no money is changing hands, Mr. Liodice said. “It’s a merging of operations,” he added, “and we end up being the parent company.”

This may be the first time the advertisers association has made an acquisition, Mr. Liodice said, noting that in the past the organization has done the opposite, as when it spun off a committee in 1936 that became the independent Advertising Research Foundation.

There is overlap between members of both associations, Mr. Liodice and Ms. Carlson said. She listed marketers that belong to both, like Coca-Cola, Kraft Foods, McDonald’s, Microsoft and Procter & Gamble.

(Mr. Liodice said that other members of the B.A.A. like agencies and service providers would receive some kind of associate membership in his organization rather than full membership because his organization limits membership to advertisers.)

Mr. Liodice and Ms. Carlson said they first began discussing joining forces at a lunch in September.

Might the coming together of two industry associations augur more mash-ups? There are a number of organizations that the denizens of Madison Avenue can join.

“A lot of our members feel there’s such a proliferation,” Ms. Carlson said, and say it could “help them if there were fewer, bigger ones.”

The coming-together of the two associations is, coincidentally, being announced after the recent unraveling of a merger between two giant agency holding groups.