Friday, August 24, 2007
The sixth installment of AMC series Mad Men continued to ignore the existence of non-White minorities, although Don Draper’s wife spent a moment discussing the primitive nature of pygmies.
Two inane plotlines permitted creator Matthew Weiner to expose the cultural offenses he seems most comfortable exaggerating: sexism and anti-Semitism.
A lipstick client led to a focus group of the office “hens”—setting the stage for frat boy humor, condescending male chauvinism and ho-hum hokum.
An Israel tourism client inspired plenty of Jewish-related silliness. Deciding that people in Israel are uncommonly beautiful, one adman proclaimed, “The Jews there don’t look like the Jews here.” Seeking insight and enlightenment, Don Draper proceeded to read Leon Uris’ Exodus, and he also initiated a lunch date with the Jewish retail store client to probe her for insider secrets. Of course, this stimulated introspective lecturing, melodramatic whining and navel-gazing on all sorts of taboo topics. Additionally, Draper’s wife admitted the first boy she ever kissed was a Jew. Oy vey—such scandalous revelations!
The stereotyping in Mad Men just doesn’t feel, um, kosher.