Friday, April 11, 2008

5345: Shitty Underwear.

It’s always perplexing to see a brand adopt wildly different personalities for different countries. Yes, it’s important to develop messages that are culturally relevant to specific audiences. But why would Hanes offend Americans with the perennially lame Michael Jordan and Cuba Gooding, Jr. commercial while outraging folks in India with the ads depicted below?

From Ads Of The World. Hat tip to

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