Sunday, April 27, 2008

5402: Are Copywriters Endangered Species?

This actual job listing for a Creative Director seems to display the growing lack of respect for copywriters, particularly in below-the-line enterprises. Within a group of visual artists and designers, the lone copywriter isn’t even a full-time copywriter.

Define and create innovative advertising platforms for one of the nation’s top gaming and entertainment companies. Manage a 15-person, in-house creative team comprised of Art Directors, Graphic Artists, Production Artists, Web Designers, Electronic Sign Animators, Production Manager and a Copywriter/Producer. Skill set within travel/hospitality, gaming, entertainment or consumer products good to have. Comfort levels in print, direct mail, outdoor, web, television and radio a must. Qualifications: A few years (5+) of agency and/or creative team management.

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