Friday, March 06, 2009

6510: Snickering At Cultural Cluelessness.

Yeah, this topic has already been covered by other bloggers. But it deserves one more quick mention.

Whassup with Snickers? The brand seems to have really lost its way, displaying lots of cultural cluelessness. The homophobic episodes were bad enough. Yet the latest Snacklish campaign defies explanation.

Is Snacklish hijacking Spanglish? Somebody please translate the big idea here.

The New York Times reported: “Executives at Mars and TBWA/Chiat/Day New York say the Snickers language will resonate with ‘young adults who are texting each other,’ [a Snickers official] said, ‘making up their own words, their own shorthand.’”

Right. And there’s no better way to connect with today’s youth than by using the word bling.

1 comment:

MHB said...

....and that many of said 'youth' are too young to know Master P