Campaign answered the question, “What does it take to get Bartle Bogle Hegarty to hire non-Whites?” Well, you must first win the Titanium Grand Prix at the Cannes Lions Festival, as two newly hired BBH staffers lured from Brazil did. BBH London Executive Creative Director Nick Gill gushed, “We want the best people in the world here. People with diverse skills and fresh ideas to point this agency firmly at the future.” Note that Gill used “diverse” to qualify “skills”—versus implying a culturally diverse staff might point the agency firmly at the present, in terms of reflecting and understanding the audiences comprising today’s society. BBH continues to worship Black sheep. Black people, not so much. And extending offers exclusively to executives with awards is a hiring tactic rooted firmly in the past.
BBH lures ‘real beauty sketches’ ECDs to London
By Kate Magee
Bartle Bogle Hegarty London has lured the Brazilian executive creative directors behind Dove’s “real beauty sketches” to join as creative directors.
As executive creative directors, Beto Fernandez (pictured above) and Paco Conde (pictured below), helped to lead Ogilvy Brazil to agency of the year at the 2013 Cannes Lions.
That year, they were also executive creative directors on Dove’s “real beauty sketches”, which won the Titanium Grand Prix, and Recife’s “immortal fans”, which won the Promo Grand Prix.
Conde is currently the director general creative at Ogilvy Brazil, while Fernandez is the executive creative director at the sister agency David.
The pair, who met at Ogilvy in 2012, currently work for global clients including Coca-Cola, Unilever, Philips, Fifa, GlaxoSmithKline and the United Nations.
They will join BBH London in the early new year.
Nick Gill, the executive creative director of BBH London, said: “We want the best people in the world here. People with diverse skills and fresh ideas to point this agency firmly at the future.
“As such, I couldn’t be more excited about Paco and Beto joining us. They are as good as it gets.”
AKQA, the WPP digital agency, launched a Brazil office in June and hired Hugo Veiga and Diego Machado, the copywriter and art director behind “real beauty sketches”, to run it.