![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-j3yjNQdrU540QonBtOJOCd7BERruuT2ZrVnmT3AxHheZvTFpzNfhHd0rP8TmVNvIA4P7vb9mmaNyb057lJUlsMWbb-F1Ps1wYSIyOSA_0OMcGeDezgYw26ZDlXKayB8xiO7N5g/s400/SPRITE_COVER_LETTER.jpg)
Adweek spotlighted Chase Zreet, a copywriter from Dallas who landed a job with Wieden + Kennedy by communicating his obsession to write for Sprite via a homemade rap video. Sprite has a long history tied to hip hop, ignited by campaigns birthed at Burrell. The work from the Black advertising agency was authentic and original. In contrast, Zreet’s brainchild is a contrived piece of shit. But it was good enough to earn him a position at the White advertising agency. Now that’s fucked up.
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