16957: BHM 2025—Pinterest.

From Pinterest…

 

Pinterest unveils “Tailored” Black History Month campaign: A tribute to Black fashion

 

In celebration of Black History Month, Pinterest and Blackboard, Pinterest’s resource group for Black employees and allies, are proud to launch Tailored, a dynamic campaign honoring the history, present-day impact and future of Black fashion. 

 

Since its inception, Pinterest has served as a prime destination for tailoring your taste and curating inspiration from creatives around the world. This February, Pinterest aims to showcase how Black fashion forms legacies, inviting everyone to embark on their own style journey on the platform.

 

“It gives me a lot of joy that Pinterest is a place where so many come to tell their own story—and feel included and celebrated for who they are,” said Pinterest Chief Content Officer and Blackboard executive sponsor Malik Ducard. “That includes the many people who tailor how they define and present their personal story through Black fashion on our platform—drawing on the legacies of the past to shape their inspiration for the future. This Black History Month, I’m very proud that Pinterest is lifting up the beautiful, powerful role of Black fashion in the past, present and future of our society through the Tailored campaign.”

 

Tailored pays homage to the Black dandy, as fashion editor and stylist Ronald Burton III looks to his well-suited past to reimagine a dapper look on JoeKenneth Museau, a content creator and storyteller from Brooklyn. 

 

The 60-second spot illuminates how Black style is both generational and transformative, with Pinterest serving as an essential archive of its influence and resource for its innovation.

 

As part of this campaign, Pinterest will highlight Black creators and figures showing off all the ways they add their personal flair to their outfits. In addition, the Pinterest Shop profile will spotlight these influential brands for people to discover and shop this month. 

 

As Black History Month 2025 unfolds, find ideas and inspiration tailored for you on Pinterest.

10630: BHM 2023—Pinterest.

Adweek spotlighted the BHM promotion from Pinterest—Find Your Routes—a curated hub to help Black travelers journey safely.

 

Ok, but given how the Pinterest Inclusion & Diversity Reports don’t show meaningful and measurable internal progress—besides the stereotypical ERGs, CDO hype, and oh-so-clever “Pinclusion” heat shields—Blacks should think twice before trekking to the tech company.

15190: Make The World See All Hypocrisy.

This Pinterest initiative is described as follows:

 

“Pinterest aims to change the beauty landscape and highlight diverse voices in new ways. From magazines to social media to video tutorials, the beauty standards are overwhelmingly white, and Pinterest is kicking off an initiative that aims to Make the World See All Beauty.”

 

The work was handled by 72andSunny, a White advertising agency that undoubtedly tapped its Diversity Playbook to figure out the concept. BTW, the shop no longer displays its leadership at the company website. Perhaps the executives’ exclusive beauty isn’t something they want the world to see…?