This Pinterest initiative is described as follows:
“Pinterest aims to change the beauty landscape and highlight diverse voices in new ways. From magazines to social media to video tutorials, the beauty standards are overwhelmingly white, and Pinterest is kicking off an initiative that aims to Make the World See All Beauty.”
The work was handled by 72andSunny, a White advertising agency that undoubtedly tapped its Diversity Playbook to figure out the concept. BTW, the shop no longer displays its leadership at the company website. Perhaps the executives’ exclusive beauty isn’t something they want the world to see…?