Sunday, November 22, 2020

15213: Don’t Be Understanding This Campaign Concept…

Completely misinterpreted this campaign from Brazil described as follows:


The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept “Don’t Be the Next Victim”, the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte – Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies.


Um, thought it was warning about the hazards of DWB



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