MediaPost reported the NBA named Mediahub and Cartwright as its new media agency and advertising agency, respectively. In keeping with the recent NBA season, both firms likely “won” the business in shootouts with virtual agencies. And Goodby Silverstein & Partners probably cried foul on the appointments.
NBA Taps IPG’s Mediahub, WPP’s Cartwright
By Steve McClellan
The NBA has appointed Mediahub, part of IPG, as its new media agency. Spark Foundry, part of Publicis Media, did not defend the account.
The league spent an estimated $82 million on measured media in the U.S. last year, according to Kantar.
Separately the league appointed Cartwright, a new WPP-backed agency to lead creative efforts.
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