Sunday, June 04, 2006
MultiCultClassics presents Diversity and Adversity…
[Advertisers love to hype their own diversity initiatives (see Essay 617). They also love bragging about their supplier diversity programs. Conversely, the advertisers’ advertising agencies — which technically could be considered suppliers — continue to demonstrate minimal interest in diversity. This week, MultiCultClassics spotlights a collection of supplier diversity messages from major advertisers.]
The Coca-Cola Company makes a promise “to benefit and refresh everyone who is touched by our business” in the supplier diversity ad above. Unfortunately, Coke can’t promise its advertising agencies will make similar commitments to supplier diversity. Although the soft drink giant probably tapped a minority shop to produce this lame concept.