Wednesday, June 21, 2006

Essay 718


Conquests and casinos in a MultiCultClassics Monologue…

• Mickey D’s is trying to take over the planet. Already the fast food leader in most civilized countries, the burger behemoth is aiming to conquer China. One key tactic involves a partnership with China’s largest gasoline retailer to capitalize on drive-through service. Their tagline could be, “Get more gas.” In China, Mickey D’s is currently a distant second to Kentucky Fried Chicken. Guess “Chicken Capital U.S.A.” extends far beyond the U.S.A.

• Last year, American Indian casinos revenue grew to about $23 billion — expanding over three times quicker than traditional gambling operations. The surge is linked to greater offerings at existing casinos and increased marketing efforts that include Las Vegas-inspired attractions. This is the 10th consecutive year where revenue jumped about 15 percent. Mickey D’s ought to hire some American Indians to oversee operations in China.

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