Thursday, June 15, 2006

Essay 694


Not sure what United Healthcare is really saying here. The chalkboard seems to imply that High Cost and Low Quality are connected. Wouldn’t most people believe High Cost relates to High Quality, and Low Cost relates to Low Quality? And why wait until the very last words in the body copy to identify the target as African Americans?

Somebody needs to erase this ad and start over.

3 comments:

Anonymous said...

It's a metaphor for the how drug companies charge. They'll never bother to print up anything permanent since, like the oil companies, they raise prices every hour and need to be flexible.

blahblahblahblahblah said...

I still don't believe that the high cost and low quality of health care are myths. The ad didn't work.

on a lark said...

And why wait until the very last words in the body copy to identify the target as African Americans?

...because ads targeting african americans are often after-thoughts and also-rans.