Saturday, January 31, 2009

6386: Classic Blunders.


A refreshing MultiCultClassics Monologue…

• Coca-Cola is dropping the Classic from its name, which was originally introduced in 1985 after the classic marketing blunder that changed the soda’s iconic formula. A company spokesman explained, “When people think Coke, they think classic, so more than two decades after introducing the word classic, the reason for being—quote unquote—for that word as a descriptor has disappeared.” Unless they’re cocaine addicts, in which case thinking Coke results in other types of responses.

• More hotties are suing Hawaiian Tropic Zone. A class-action lawsuit by four former employees charge the women were sexually assaulted, groped and subjected to a hostile workplace. The joint sounds like such a war zone, they ought to change its name to Tropic Thunder.

• It was a rough week for U.S. workers, as corporations cut over 100,000 jobs. “There’s no reason to anticipate a hiring frenzy any time soon,” said the director of economic research at Argus Research. “Labor usually accounts for about 75% of a company’s costs, and if the outlook remains bleak, they slash jobs. There is no reason to believe this trend will stop any time soon.” So much for the old cliché that a company’s most important assets are its people.

• There’s a rumor that Dell might introduce a cell phone. The company will probably use the device to terminate Enfatico via text.

• The United States Postal Service is considering reducing the number of days it delivers mail. Neither snow, nor rain, nor gloom of night can trump a shitty economy.

6385: Scoring With The Rooney Rule.


From The Chicago Sun-Times…

Steelers owner’s fight for minorities pays off

On Sunday, Dan Rooney, owner of the Pittsburgh Steelers, will add to his family’s long NFL legacy if his team wins a record sixth Super Bowl championship.

But Rooney’s most important legacy may lie less with Super Bowl rings and more with a rule he pushed through the NFL in 2002, now called the Rooney Rule.

It mandates that NFL teams interview at least one minority candidate when they have an opening for a head coaching job, under most circumstances.

Some NFL teams balked at the rule initially. Some still pay it only lip service.

But the rule has delivered a sea change in the racial makeup of head coaches in the NFL.
In 2002, there were only two minority NFL head coaches.

Since then, 11 African-American head coaches have been hired, including the Chicago Bears’ own Lovie Smith.

It’s important to understand what the Rooney Rule is and is not.

It is not a mandatory affirmative action plan.

It doesn’t demand teams hire anyone or meet certain racial quotas, only that they let at least one minority coach in the door for an interview.

For years in the closed, insular world of NFL coaching, getting through that door was pretty tough for African-American coaches.

Now, minority coaches at least get a chance to prove themselves.

And just as important, even when they don’t get the job, they often become part of the mix for the next open job.

While the low-key Rooney over the years has played down the difficulty he faced in getting the rule passed, just imagine how hard it must have been to get a bunch of rich NFL owners—who don’t like anybody telling them anything—to go along.

It is a modest, common-sense step, and look what change it has helped create.

We can already hear critics saying that no hiring decision should be based on race, even who is interviewed; just let the best man get the job.

We’d respond that in many cases the best men did get the job, but NFL teams never would have interviewed them in the first place—they were not the first names that came to mind—were it not for the Rooney Rule.

Anyone care to argue Mike Tomlin isn’t doing a great job coaching the Steelers?

Friday, January 30, 2009

6384: Black Friday.


Blackened news in a MultiCultClassics Monologue…

• Former Maryland Lt. Governor Michael Steele was named the first Black Republican National Committee chairman. Steele declared, “This is the dawn of a new party moving in a new direction with strength and conviction.” Hey, it beats moving in a new direction with Bush and Cheney.

• Exxon Mobil sold enough black gold to break its own record with a $45.2 billion annual profit. That beats the average profit of most U.S. companies by over $45.2 billion.

• Procter & Gamble reported 2Q profits rose 53 percent, although net sales dropped 3.2 percent. Regardless, the P&G accountants are likely purring, “My, Black Is Beautiful.”

6383: Adweek’s New Bullshit Minority Report.


Adweek published the Nielsen report below. Scan it quickly and catch the MultiCultClassics perspective that follows.

Nielsen: Spanish-Language Ads on Rise

By NielsenWire

NEW YORK Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by Adweek parent the Nielsen Co.

Total spending in Spanish-Language media climbed 2.7 percent to $4.3 billion through the first three quarters of 2008, compared to the same period in 2007.

Procter & Gamble spent the most on Spanish-Language advertising through September 2008 with $133 million in expenditures.

Of the top-10 advertisers in this category, DirecTV stood out with the most growth, spending almost five times as much as it spent through the first three quarters of 2007.

The analysis also included a look at spending on African-American media, which dropped 5.3 percent through the first three quarters of 2008. P&G cut its ad spending in the category by 10 percent compared to 2007, but was still the top advertiser in African-American media with $63.3 million in expenditures through September 2008.

There was some notable spending growth within African-American media. Walmart, the No. 3 advertiser on the list, expanded its expenditures by 130 percent over the same time frame in 2007. Overall, the top-10 advertisers spent 2 percent more on African-American media through the first nine months of 2008 versus 2007.

This report plays loosely with the facts, and a cursory read creates misleading impressions.

In Spanish-language marketing, increased spending never translates to sufficient spending. Even a five times boost doesn’t warrant high fives. That’s the reality for all minority-focused expenditures.

It’s also interesting to see distinctions being made between minority media and minority advertising. Media dollars are up. But that doesn’t mean minority agencies are benefiting, as many White-owned media companies and advertising agencies are controlling the media duties and dollars.

Black advertising agencies aren’t likely to stay in the black. Overall media dropped 5.3 percent, while P&G’s ad spending dropped 10 percent. In this case, 5.3 percent + 10 percent = 100 percent screwed. Love the way the report tries to spin things in a positive light, declaring P&G still spends the most in Black media.

But here’s another dirty little secret to consider. Way back in Essay Two, MultiCultClassics noted a P&G initiative to better distribute assignments across its roster of agencies. The hope was that minority shops might even nab general market projects. Didn’t happen. In fact, White agencies continue to handle minority-targeted assignments, allowing the Black agencies to serve as “consultants” who review storyboards and give suggestions. It’s a pretty patronizing and cynical gesture from a corporation proudly proclaiming, “My Black Is Beautiful.”

As for the 130 percent jump for Walmart, it’s tough to say. Again, doubling the amount does not mean leveling the playing field. The Martin Agency is producing lots of work with Black casting—and probably placing the media too. Plus, the report compares current figures versus the same period in the previous year. Not sure, but wasn’t Walmart jerking around its multicultural shops back then, letting them twist in the wind while the Arkansas-based retailer concentrated on the review to appoint a new White agency?

The Adweek headline reads, “Spanish-Language Ads on Rise.” The bullshit is on the rise too.

Thursday, January 29, 2009

6382: Firsts And Lasts.


Signing out in a MultiCultClassics Monologue…

• President Barack Obama signed his first bill, approving equal pay legislation. Obama declared the act would “send a clear message that making our economy work means making sure it works for everybody.” Um, wait until he hears about the Bendick and Egan Economic Consultants, Inc. report on Madison Avenue.

• Former Illinois Governor Rod Blagojevich was officially ousted from office after a 59-0 vote by the state Senate. No word if Blagojevich will demand a recount.

• A new Pew study revealed about half of all Americans wish they lived somewhere else. And about all Illinois residents wish Rod Blagojevich lived somewhere else.

• Michael Jackson is being sued by director John Landis, who claims Jacko owes him royalties for various projects related to the “Thriller” video Landis directed. It’s a wonder Landis can even still recognize the King of Pop, as Thriller was shot about a dozen plastic surgeries ago.

• Ford Motor Company reported 4Q losses at $5.9 billion, but insist they still don’t need bailout money. Maybe they can float some cash to Jacko.

• Kodak reported 4Q losses at $137 million, prompting plans to cut 4,500 jobs. Talk about a Kodak Moment.

6381: Not Getting The Job Done.


In the zone with a MultiCultClassics Monologue…

• A former Hooters employee (pictured above) is suing New York’s Hawaiian Tropic Zone, charging she was denied a job by a manager who declared, “You don’t speak White. … You are ghetto.” Um, wouldn’t that make her ideal for Hawaiian Tropic Zone’s core customers?

• Spirit Airlines pissed off its own crews by introducing uniform designs including aprons emblazoned with logos for booze. The union president for flight attendants griped that “turning flight attendants into walking billboards is unacceptable.” Um, don’t they already wear outfits with Spirit logos? The union also complained Spirit runs advertisements that are sexist and demeaning. So much for team spirit. However, there’s a woman who was rejected by Hawaiian Tropic Zone who might be interested in a job.

• Corning reported 4Q profits fell 65 percent, prompting plans to cut 3,500 jobs. Corning’s tagline reads, “Possibilities Made Real.” Guess they didn’t make enough of the possibilities real.

• AT&T reported 4Q earnings dropped 23.6 percent. Company accountants are currently drinking heavily in more bars in more places.

Wednesday, January 28, 2009

6380: Desperate Defensive Driving.


It’s a sure sign the economy is crashing when you see BOGO offers for trucks.

6379: Art Lovers And Assorted Perverts.


This actual craigslist ad for a creative gig was probably posted by a recently laid off art director with too much time on his hands. Photo (preferably full nude) applicants only. Wow, he’ll even give you copies of the artistic digital pics—go ahead and download ‘em from Flickr.

Female Nude Wanted for Art (Chicago)
Reply to: gigs-1007921164@craigslist.org
Date: 2009-01-26, 2:23AM CST

Looking for beautiful petite female models for digital experimental nudes with my girlfriend. These will be used to create a mix-media art project. Compensation is copies of photos. Will only respond to photo inquiries.

6378: DDB Needs Talent. In The C-Suite.


Advertising Age published an amazingly asinine article titled, “Recruiting Top Talent in a Downturn,” written by two executives from DDB Worldwide in New York. Go ahead and read the drivel if you have five minutes of your life to completely throw away.

Of course, you can scan the 950+ words and not find a single reference to diversity. This is hardly surprising from an Omnicom shop—especially one that apparently views minorities as candidates for the mailroom.

The authors are Chief People Officer Greg Taucher and Chief Communications Officer Jeff Swystun. First of all, what the fuck is a Chief People Officer? Secondly, when did Chief Communications Officers become qualified to comment on hiring? DDB recently elected a Chief Diversity Officer, and Omnicom followed with a similar appointment. Why weren’t these individuals tasked with presenting a perspective on luring top talent? Could it be because they have no true authority in the matter? Or does the quest for top talent exclude non-Whites?

The moronic musings of Taucher and Swystun include:

Six months ago, we were all battling in the “war for talent,” in which much of the leverage arguably was in the hands of the recruit.

Recruits will still be discriminating when it comes to choosing agencies to work for as part of their broader career strategies (if they are smart). That means the brand and culture of an agency will see new and increased relevance.

The selling points agencies emphasize to attract talent are changing rapidly. Let’s face it: Advertising agencies all wish to communicate creative, youthful personas. That is why we enjoyed and have clung to aspects of the dot-com era—foosball, pool tables, half-day “sabbaticals,” popcorn machines, free-beer Fridays.

Six months ago, ... much of the leverage arguably was in the hands of the recruit. Um, what industry have Taucher and Swystun been working in? Downsizing and dumb management have seriously restricted job seekers’ career options and tactics—and they lost their bargaining power long before the summer of 2008.

Recruits will still be discriminating … That means the brand and culture of an agency will see new and increased relevance. Okey-dokey, but will agencies such as DDB still be discriminating to maintain their brand and culture?

Advertising agencies all wish to communicate creative, youthful personas. With foosball? Um, DDB comes off like a toupee-toting divorcee cruising college campuses for coeds. And is the writers’ remark really rooted in ageism?

It’s hard to imagine what might have motivated Taucher and Swystun to share their outdated and out-of-touch pap. But their public display of cultural cluelessness makes them the perfect recruits—for Carmen Van Kerckhove.

Messrs. Taucher and Swystun, CLICK HERE NOW!

Tuesday, January 27, 2009

6377: Learning From The Master.


The New York Times reported on a new campaign from the Ad Council designed to teach teens about Digital Age harassment. Gee, can’t think of a better, more experienced instructor on harassment than the advertising industry.

6376: “…So Help Me God.”


The Franklin Mint is offering this handsome coin featuring President Barack Obama reciting the oath of office. Does the flip side depict him retaking the oath?

6375: The Designful Company Demands Diversity.


Every self-respecting creative person committed to producing great work will enjoy The Designful Company. Marty Neumeier, who also authored The Brand Gap and Zag, continues to inspire and challenge us all.

Calling for an end to spreadsheet obsession, Neumeier argues for organizations to embrace design and its inherent benefits, presenting 16 “levers” to facilitate the revolution.

MultiCultClassics will forgo a deep review, as smarter and more talented people have already praised the book. Instead, we’ll touch on a few tangential (albeit slightly muddled) notions on industry diversity triggered by reading it.

When discussing true company growth, Neumeier wrote:

A 2007 McKinsey study looked at the performance of 1,077 companies over an 11-year period. It found that less than 1% outperformed their competitors on both revenue growth and profitability. What the top nine performers had in common were these things: 1) a preference for organic growth over acquisitions, and 2) a heavy reliance on intangibles such as strong brands to drive performance.

Sustainable growth and profitability are not borrowed from the future by starving the flow of investment, and not squeezed from the past by milking a business model on its last legs. Sustained greatness, by definition, is sustainable. The look of sustainability can result from blind luck—stringing together a series of unrelated success—but real sustainability results from a consciously built culture of innovation.

…McKinsey found that out of 157 companies that invested in acquisitions in the 1990s, only 12% grew faster than their peers, and only seven companies generated above-average shareholder returns.

That’s a pretty damning indictment of what is currently poisoning the advertising game. The mergers and takeovers that accelerated through the 1990s don’t appear to be bearing much fruit. Even Sir Martin Sorrell seems to accidentally admit the flawed acquisition schemes are borne of individual impatience and greed versus a vision for breakthrough invention. As for milking a business model on its last legs, Madison Avenue executives have squeezed the teat dry.

So what does this have to do with industry diversity? Well, as times become increasingly desperate, adpeople grasp ever tighter to the old ways, protecting their precious political turf and perpetuating failure. No one is cultivating new innovation cultures—or inviting any new cultures, for that matter. Yet change and success demand that we move beyond such obsolete practices.

Neumeier recognizes the positive power that comes from collecting a wide range of opinions and ideas. He highlighted marketing guru Mary Parker Follett, who offered the following thoughts in her 1924 book titled Creative Experience:

Contentious problems are best solved not by imposing a single point of view at the expense of all others, but by striving for a higher-order solution that integrates the diverse perspectives of all relevant constituents. … Adversarial, win-lose decision-making is debilitating for all concerned.

The path toward a better business model has been mapped out for generations. And it has always integrated inclusion and diversity.

A designful company is diverseful. The sooner we realize that—and proactively strive to build such an enterprise—the sooner we’ll begin to experience greater prosperity and progress.

Monday, January 26, 2009

6374: Trust Me, This Ain’t Reality In Advertising.


The only problem with TNT series Trust Me is the lack of reality probably rooted in the creators wanting to appear oh-so-liberal and progressive.

A Black account director working at a major advertising agency?

A female copywriter who has won Clios for Bud Light commercials?

What’s next—a White Chief Diversity Officer?

6373: Senator Oprah And Other Politics.


Making the cut with a MultiCultClassics Monologue…

• Embattled Illinois Governor Rod Blagojevich revealed he considered naming Oprah to Barack Obama’s Senate seat. And if she declined, Blagojevich probably would’ve opted for Dr. Phil or Tyra Banks.

• Sprint Nextel announced plans to cut 8,000 jobs. For 8,000 people, The Now Network becomes The Now Not Work.

• Home Depot announced plans to dump 7,000 jobs, plus close 48 stores nationwide. You can do it. We can help—by continuing to avoid shopping at Home Depot.

• Starbucks is brewing plans to dump 1,000 workers. That’s a Grande amount of unemployed baristas.

• Caterpillar reported 4Q profits dropped 32 percent, and said it might unload 20,000 workers. Employees are hoping management will move like a caterpillar on that decision.

6372: Digital Focus Groups Deserve Deletion.


Only a lazy digital account person could have dreamed up this—soliciting feedback for banner advertising via the Web. Hey, respondents need only click on the Ad Feedback link to gain the opportunity to critique the creative. You’ll be allowed to answer questions like:

How would you describe your overall opinion of the ad?

Like it a lot
Like it a little
Neither like nor dislike it
Dislike it a little
Dislike a lot

When thinking about the ad in comparison to other online ad formats, would you say it is...?

Better than other online ad formats
Neither better nor worse
Worse than other online formats

Record your level of agreement or disagreement with the following statements:

The ad was relevant to me personally
The ad was intrusive
The animation or movement of the ad was appealing
The ad takes up too much space on the screen
The images or graphics in the ad were appealing
The ad was confusing
The ad was different than other online ads

What do you LIKE MOST about the ad?

What do you DISLIKE about the ad?

Not sure how the responses would be adequately measured, as participants aren’t required to identify themselves at all. Plus, the questions are the worst examples of old-school focus group probing, sans the traditional perks of free food and bowls of M&Ms. Why employ outdated advertising processes against what is still touted as new media? There’s gotta be a better way.

Sunday, January 25, 2009

6371: Not-So-Super Bowl Ads.


Illegal use of hands via Photoshop®


Roughing the pisser and pooper.

6370: Indians Dog Out Slumdog Millionaire.


From The Chicago Tribune…

Some Indians find ‘Slumdog Millionaire’ a tired depiction of their lives.
The story of an impoverished street child in Mumbai, which has won 10 Oscar nods, is a stereotypical Western portrayal, Indians say, that ignores the wealth and progress their country has seen.

By Mark Magnier

MUMBAI — Even as American audiences gush over “ Slumdog Millionaire,” some Indians are groaning over what they see as yet another stereotypical foreign depiction of their nation, accentuating squalor, corruption and resilient-if-impoverished natives.

“Slumdog,” which earned 10 Oscar nominations last week, including one for best picture, is set in Mumbai, is based on an Indian novel and features many Indian actors. Yet some critics attribute the film’s international success in large part to its timing and themes that touch a chord with Western audiences.

“It’s a white man’s imagined India,” said Shyamal Sengupta, a film professor at the Whistling Woods International Institute in Mumbai.

The story of an orphaned street urchin overcoming hardship to win a fortune on a game show and walk away with his childhood sweetheart—capped by a Bollywood ending of dance, song, love and fame—provides a salve for a world beset by collapsing banks, jobs and nest eggs, some people here say.

The film was released in the U.S. days before Mumbai came under attack by militants. That may have strengthened its connection with foreign viewers, analysts said.

Mumbai was an ideal backdrop for the international production, wrote Vikram Doctor, a columnist in India’s Economic Times, because it is a “cutting edge, if rather crummy, place” that has slums along with posh restaurants favored by the global glitterati. “Who after all is interested in unremitting squalor, sameness and sadness?” he wrote.

The film’s mix of Indian and foreign talent, and English and Hindi dialogue, has sparked debate here over whether it’s an Indian film. It was based on a novel by Indian diplomat Vikas Swarup, directed by Briton Danny Boyle, best-known for “Trainspotting,” adapted by British screenwriter Simon Beaufoy of “The Full Monty” fame and acted by Indians and foreigners of Indian descent.

“These ideas, that there are still moments of joy in the slum, appeal to Western critics,” said culture critic Aseem Chhabra.

Others, such as Shekhar Kapur, who directed “Elizabeth,” say it’s Indian. “What’s most relevant is that ‘Slumdog’ is the most successful Indian film ever,” he said. “It was directed by a British director and funded by a European company, but so what? ... Foreign crews are very common in Indian films now.”

“Slumdog” saw its Indian premiere Thursday, in Mumbai.

At the star-studded premiere, Boyle responded to criticism here that the film focused too much on prostitution, crime and organized begging rackets, saying that he sought to depict the “breathtaking resilience” of Mumbai and the “joy of people despite their circumstances, that lust for life.”

For some, the underdog theme is passe. Rags-to-riches tales dominated Bollywood through the early 1980s as India worked to lift itself from hunger and poverty.

With India’s rising standard of living and greater exposure to foreign culture, Bollywood increasingly has turned its attention to middle-class concerns.

“Within the film world, there’s a desire to move beyond the working class and lower sectors of society,” said Tejaswini Ganti, an anthropologist at New York University.

The ambivalence some Indians feel toward the movie doesn’t preclude it from becoming a success in India, experts said. “There is still a fascination with seeing how we are perceived by white Westerners,” said Sengupta, the Mumbai film professor.

Many workers in Bollywood also have transferred onto “Slumdog” their hopes for an “Indian” Oscar after homegrown favorite “Taare Zameen Par” failed to garner a nomination. “Taare,” about a dyslexic child who finds an outlet through art, was the latest in a string of Oscar letdowns dating to 2002.

Critics here point to other foreign depictions over the years they consider inaccurate, distorted or obsessed with poverty and squalor, including “Phantom India,” “Salaam Bombay!” and “City of Joy,” in which a doctor played by Patrick Swayze arrives to save the titular city.

Some people add that the criticism of “Slumdog” might be its focus on issues some people in India would rather minimize.

The country has seen enormous benefits from globalization. But “Slumdog” raises questions about the price paid by the people left behind and the cost in eroding morality. For India, this hits a nerve, after a top Indian IT outsourcing enterprise, Satyam, reported this month that it had faked profits.

“A lot of people felt it was bashing India, but I disagree,” said Rochona Majumdar, an Indian film expert at the University of Chicago. “We’re too quick to celebrate ‘Incredible India,’ she said, referring to an Indian tourism slogan. “But there is an underbelly. To say we don’t have problems is absurd.”

6369: Black Is Beautiful 2.0?


From The Chicago Tribune…

Is black the ‘new black’?

By Clarence Page

Some compliments are hard to take.

Take, for example, Larry King’s announcement a day after President Obama’s inauguration that it is now “in” to be black.

In fact, the ageless CNN talk-show host announced during a conversation with journalist Bob Woodward and fellow talk-show host Tavis Smiley on “Larry King Live” that his 8-year-old son Cannon “now says that he would like to be black.”

Woodward and Smiley burst into what sounded like slightly cautious laughter. “There’s a lot of advantages to being black,” King continued, beaming with fatherly pride. “Black is in. Is this a turning of the tide?”

Not to me. As a black parent, I’ve lived through this movie, only in reverse racial roles. When our son was 4, he came home from preschool one day to announce that he wanted to be a “white policeman” when he grew up.

His mother and I tried not to sound shocked, despite our imagined horrors of a budding racial-identity crisis damaging our son’s sense of self. Besides, I had already learned that if you react to something shocking that your kid says, he will only say it again.

Instead, I quietly reached for a how-to manual by psychiatrists James P. Comer of Yale and Alvin Poussaint of Harvard on raising black children. The book just happened to include a response to a black parent whose 4-year-old wanted to be white.

The good doctors’ remedy? “Relax,” they said.

It turns out that it is quite normal for children of all races to become aware of color differences at age 4, but they don’t attach any value to it. It is left to us, their elders, to teach them to love, hate or give everyone a fair chance to prove his or herself.

And the reverse also was true, Comer and Poussaint pointed out: It is not unusual for white kids to want to be black, if their personal heroes happen to be black.

Indeed, at that time 15 years ago, my son’s best friend was a 5-year-old blond-haired, blue-eyed kid in our neighborhood who was firmly convinced, as his dad put it, that “he is Michael Jordan.”

For King, cross-racial tourism by kids appears to be a new experience. That would explain his amazement and apparent ignorance of a pesky unwritten rule in today’s political correctness: Let no racial praise go unpunished.

It was King’s casual assertion that there’s “a lot of advantages” to being black that stirred the biggest uproar of Internet chatter. A Huffington Post writer fumed, “As soon as sonny boy gets passed over for jobs, opportunities, promotions, loans—snubbed, driven by, underestimated, charged more, ignored by doctors, success looked at with surprise and asked constantly if he plays basketball—he’ll go right back to spending his white daddy’s money.”

Ah, yes, as much as the world welcomes America’s first president of known African descent, it is more than a little early to declare blackness to be an advantage. In fact, if Barack Obama screws up, I suspect that we won’t see another black president for another hundred years.

For now, I am not shocked that King’s kid would think being black might give him some sort of advantage. It is a mark of our progress as Americans that today’s kids can grow up with images of black, successful role models.

But ironically, the more success we black Americans show in this country, the harder it becomes for us to convince anyone that being black is a terrible handicap. To paraphrase an old song, nobody knows the troubles they have not seen.

By now you may have noticed, dear reader, that it’s hard to joke about race these days, even when the humor obviously is good-natured and free of malice. Joe Biden could tell you that. Back when the master of foot-in-mouth-surprises was still a Democratic senator from Delaware, he famously derailed his own presidential campaign momentum with a well-meaning but racially naive compliment of Obama as “clean” and “articulate.” What sounded like praise to Biden sounded like condescension to quite a few black Americans.

Obama didn’t hold it against Biden, as evidenced by his choosing him as his running mate. Yet the episode left an important lesson: We can’t move into a truly post-racial future without a vocabulary that can help us to talk more frankly about our racially troubled past.

6368: Robert Townsend Shuffles To The Web.


From The Chicago Sun-Times…

Robert Townsend takes tales online

‘DIARY OF A SINGLE MOM’ | Chicago-born entertainer creates webisodes to help parents

By Sandra Guy, Sun-Times Columnist

Robert Townsend, Hollywood director and star of “Hollywood Shuffle,” remembers how his mother, a single mom, raised four children on the West Side.

“We lived all over Chicago, but we finally settled on the West Side,” he said.

Townsend watched lots of TV and started entertaining his mom with his impressions of actors from Bogart to Shakespeare. Townsend credits the late James Reed, his fifth-grade teacher at Hefferan Elementary, with recognizing his talent and driving him to speech festival competitions, which he won.

“My family was on welfare and didn’t have a car,” said Townsend, a graduate of Austin High School.

“Teachers can really affect a kid’s life,” he said. “I named my character, Jefferson Reed in ‘Meteor Man,’ after my teacher.”

Townsend’s background informed one of his latest projects—an online video drama, “Diary of a Single Mom,” debuting Jan. 27 on the Public Internet Channel, PIC.tv. (His documentary on the history of black comedians, “Why We Laugh: Black Comedians on Black History,” debuted at the Sundance Film Festival Jan. 15).

The initial eight-segment Diary series focuses on three single moms from different cultural backgrounds: Monica Calhoun (“Sister Act 2,” “The Best Man”) is Ocean, 27, who tries to find a new job and get a GED while being consumed with her two children; Valery Ortiz (“South of Nowhere,” “10 Items or Less”) is 25-year-old Lupe, who struggles with being a young woman and a parent, and Janice Lynde (“Six Feet Under,” “General Hospital”) is Peggy, a white woman in her 50s who has never paid the bills but is forced to raise her 11-year-old grandson after her husband and daughter die in a car accident.

The series also stars acting icons Billy Dee Williams as Ocean’s uncle and Richard Roundtree as Ocean’s mentor.

Chicago native Cheryl L. West, whose play “Holiday Heart” was turned into a movie on Showtime that Townsend directed, created the characters and wrote the script for “Diary of a Single Mom.”

West attended Bryn Mawr Elementary on the South Side, and graduated from Thornwood High School after her family moved to south suburban Markham.

West, a single mother of a 12- and 13-year-old, said the series reflects universal themes with which every single parent grapples: “How is there going to be enough time? Can I do enough? Am I providing well enough?”

“Yet there are millions of women and men who manage and do it well,” West said.

West said she appreciated being able to create a serious drama with an African-American female as the lead actor.

“We’re dealing with very real issues and situations—people trying not only to strive but to thrive,” she said. “These women [in the series] are able to marshal their strengths to help each other.”

Each webisode lasts 12 minutes, and will let viewers comment on the episode page or on the series’ page on MySpace.

Townsend hopes the series can change people’s lives by enabling them to ask questions and find information on a Web toolbox.

The toolbox pops up on the side of the screen and offers online resources dealing with the issue at hand, whether it’s finding child care or GED classes. The content will be localized for Chicagoans in the next couple of months.

The toolbox may point the viewer to a blog, a Web tool or content from TheBeehive.org, a Web portal created by the series’ parent organization, One Economy (www.one-economy.com).

One Economy, a nonprofit that calls its mission public-purpose media, started nearly nine years ago to advocate for greater broadband access and quality information online.

One Economy plans to syndicate the toolbox so that other nonprofits and public-policy organizations can post the toolbox on their own sites.

“The organization could embed the toolbox on its Web site. The toolbox would come with a short snippet or a full video program in a media player,” said One Economy’s Rob Bole.

The groups that embed the toolbox could add their own content.

Bole sees the power of the Diary series partly because it is unique: The scripted fictional show, chock-ful of stars, lets people dream about themselves in a new way.

The key is to make the content engaging, authentic and relevant, rather than preachy and guilt-filled, Bole said.

“Because we come from the community development world, we have a better sense of how people’s lives work in their communities,” he said. “People know we’re doing it in their self interest.”

Saturday, January 24, 2009

6367: Dressed For Success And Bankruptcy.


Weekend styles in a MultiCultClassics Monologue…

• Looks like President Barack Obama’s Midas touch isn’t always immediate. Hartmarx Corporation, the creator of Obama’s suits, filed for Chapter 11 bankruptcy protection. Expect to see an Obama Suit Collection soon.

• The New York Daily News reported Bank of America apparently canned Merrill Lynch CEO John Thain for buying a $1,200 wastebasket during an office redecorating. It would be interesting to see the executive suites at Bank of America. Let he who is without sin cast the first stone into their designer trash receptacle.

• Tom Hanks apologized for recently calling Mormon Proposition 8 supporters “un-American.” Hanks’ statement read, “I believe Proposition 8 is counter to the promise of our Constitution; it is codified discrimination … But everyone has a right to vote their conscience; nothing could be more American … To say members of the Church of Jesus Christ of Latter Day Saints who contributed to Proposition 8 are ‘un-American’ creates more division when the time calls for respectful disagreement. No one should use ‘un- American’ lightly or in haste. I did. I should not have.” The offended Mormons are probably spiritually obligated to forgive Hanks.

6366: Stop Trivializing Hate and Murder.


From The Chicago Tribune…

‘Lynching’ rhetoric misses the mark

By James Grossman

The lawyers for Gov. Rod Blagojevich have resigned, indignantly protesting that they cannot participate in a “Potemkin-like lynching proceeding.” This follows Rep. Bobby Rush (D-Ill.) urging the U.S. Senate not to “hang or lynch” Roland Burris as they considered the legitimacy of his appointment.

Lynching, a national disgrace generally associated with the American South during the century between Reconstruction and the civil rights movement, continues to resonate as a powerful symbol in American political culture. The term summons up a sense of unfairness in the administration of justice, a determination of guilt based on something other than evidence.

It also summons up an association with racial oppression. So how can Blagojevich use it?

In this case, the historical record stands on the side of the governor. Plenty of white Americans have died at the hands of lynch mobs, including suspected loyalists during the American Revolution and abolitionists a few generations later. Wesley Everett, a radical labor organizer, was the victim of a lynch mob in Centralia, Wash., in 1919. Even in the South, where lynching was primarily an act of violence by whites against a black citizen, one can point to Leo Frank, a Jewish businessman from Atlanta who was lynched in 1915. But if lynching analogies do not require a racial component, they do require more precision. Burris and Blagojevich have not had an experience that bears any relationship to lynching. It is time for Americans to stop trivializing this horrible crime by tossing the word willy-nilly whenever someone is treated unfairly.

Lynching was a particularly grotesque form of violence, generally culminating in homicide. More than 2,000 black Southerners were killed by lynch mobs from 1884 to 1900. Most were men and had violated the rules governing the place of African-Americans in the South during the era of white supremacy. As one Louisiana newspaper put it a bit more plainly: “The younger generation of Negro bucks and wenches have lost that wholesome respect for the white man, without which two races, the one inferior, cannot live in peace and harmony together.”

White Southerners defended lynching as necessary to protect virtuous white womanhood from oversexed and uncontrolled black men. But fewer than 20 percent of lynchings in the South involved an accusation of rape. As journalist Ida B. Wells said, men could be lynched for anything “from violating labor contracts to shooting rabbits.”

Lynchings were public spectacles. Photographs show large crowds with men hoisting young children to give them a better view. Some were announced beforehand in the newspaper. And lynchings were brutal. Men’s testicles were cut off. Fingers were chopped off and sold as keepsakes. Victims were hanged, and then often burned.

So, Rush, rest assured that Burris was in no danger of being lynched. And Blagojevich will not go to jail—never mind be burned at the stake—without a trial and an inevitable appeal.

James Grossman is vice president for research and education at the Newberry Library and senior research associate in history at the University of Chicago.

6365: Taco Bell Is In The Doghouse.


From The Los Angeles Times…

Appeals court ruling favors creators of the Taco Bell Chihuahua
The fast-food chain is solely liable for $42 million in breach-of-contract awards to two Michigan men who developed the mascot idea, which was the basis of the company’s hit ad campaign in the ‘90s.

By Carol J. Williams

The wise-cracking Chihuahua who earned millions for Taco Bell Corp.—and some criticism from Latinos as an ethnic stereotype—has a new slogan:

“¡Yo quiero mi dinero!”—I want my money!

A federal appeals court Friday ruled that Taco Bell is solely liable for $42 million in breach-of-contract awards to two Michigan men who created the diminutive mascot that starred in the Irvine fast-food giant’s hit $500-million advertising campaign in the 1990s.

TV commercials featured the dog decked out as a beret-sporting revolutionary or bandit in sombrero, stirring complaints that they amounted to derogatory depictions of Mexicans. But the spots featuring the Chihuahua and voice-over by actor Carlos Alazraqui were phenomenally successful.

The talking dog’s refrain “Yo quiero Taco Bell” became a pop-culture punch line, as well as “Drop the chalupa!”—an instant favorite with sports commentators—and “¡Viva Gorditas!” (Long live the little fat ones, the name of the Mexican food chain’s stuffed crunchy taco).

The ads stopped running in 2000, freeing the dog, named Gidget, for further big- and small-screen fame, with roles in “Legally Blonde 2: Red, White & Blonde” and Geico insurance ads. She also appeared on “The Tonight Show With Jay Leno,” during which she was given a choice between a Taco Bell chalupa and Kentucky Fried Chicken. KFC, which like Taco Bell is a subsidiary of Louisville, Ky.-based Yum Brands Inc., won out.

A dispute over the rights to market the sassy Chihuahua began in 1998, when Joseph Shields and Thomas Rinks of Grand Rapids, Mich., filed suit alleging breach of contract. The developers of a “psycho Chihuahua” cartoon had been in talks with Taco Bell advertising agents to adapt the character for TV spots when, the men claimed in their lawsuit, Taco Bell took the idea to another ad agency, TBWA\Chiat\Day.

In June 2003, a federal jury in Michigan ordered Taco Bell to pay the creators $30 million, and a federal judge tacked on nearly $12 million more in interest three months later. The judgments prompted Taco Bell to sue TBWA, arguing that the ad agency was liable for the disputed content.

Friday’s decision by the U.S. 9th Circuit Court of Appeals in Taco Bell Corp. vs. TBWA ruled that the fast-food chain, not the ad agency, was responsible for the ads and the awards due the Wrench agency owned by Shields and Rinks.

When asked if Taco Bell would appeal the decision, company spokesman Rob Poetsch said: “We just received the opinion today and are reviewing our options.”

6364: Diversity Job Fair Is Cool. Sponsor Is Not.


Adrants, New York University and Business Development Institute are presenting the Advertising Industry Diversity Job Fair and Leadership Conference in New York City on Wednesday, February 11, 2009. The trio should be commended for their continued commitment to the cause.

However, it’s interesting to note the Recruiters & Sponsors include Merkley + Partners, the agency that scored a big fat zero after its first year of signing a diversity pact with the New York City Commission on Human Rights. Here’s the agency’s blurb:

Merkley + Partners has been built by senior advertising executives who have all worked at large agencies on large brands. We focus our collective experience and expertise on solving clients’ problems in diverse and rapidly changing markets. In this way we’re large enough to be entrusted with some of the world’s most well regarded brands, while small enough to focus senior talent on every client’s business. Our mission: to make connections. Making connections. For our clients. For ourselves. We are in the business of connecting people to brands. We make connections that stick. For our clients, we create a bond that connects a brand and a consumer. We create a connection between words and images that changes people’s behavior. Internally, we connect with each other... We connect by being very people-friendly. We connect within our own halls. We connect by spreading thoughts and ideas, one person to another.

Um, so why can’t these fools connect with any minorities? Seems like their opening line tells the story. The place was “built by senior advertising executives who have all worked at large agencies on large brands.” In other words, M+P is an exclusive club where only big agency refugees with big agency experience gain entry. Are these guys supporting the Advertising Industry Diversity Job Fair and Leadership Conference for legitimate reasons—or are they just seeking to avoid the wrath of the New York City Commission on Human Rights and Cyrus Mehri? M+P claims to “connect by being very people-friendly.” What “people” are they talking about? The agency should invest $297 and connect with Carmen Van Kerckhove.

6363: Tossing Cookies.


Cooking up the news in a MultiCultClassics Monologue…

• A Greenwich Village bakery cooked up controversy by creating “Drunken Negro Face” cookies to honor President Barack Obama on Martin Luther King, Jr. Day. The place received numerous complaints from folks in the community. “I’m sorry that people were offended by the cookie,” said the owner. “We were just trying to make a large number of people happy, and instead we made a large number of people confused and angry.” The bakery is—you guessed it—French..

• First Lady Michelle Obama dissed the new dolls fashioned after her daughters. “We believe it is inappropriate to use young, private citizens for marketing purposes,” stated a White House spokeswoman. Now toymaker Ty Incorporated is backpedaling, claiming the dolls—named “Sweet Sasha” and “Marvelous Malia” are not representing the Obama girls. Ty is fucking lying, pardon our French.

• Harley-Davidson announced plans to fire 1,100 workers, citing the bad economy. “We reduced our production levels prudently in 2008, helping our dealers achieve lower inventory levels,” said the chief executive, “and we’re going to show similar discipline in 2009.” Either that or introduce the Obamotorcycle.

• Toyota officially passed General Motors as the world’s biggest automaker. GM’s only chance to regain dominance would involve introducing the Obamobile.

• Microsoft deleted 1,400 workers, and plans to trash up to 5,000 jobs in the next 18 months—firing employees for the first time in its history. Folks were told to clean out their Microsoft Offices and, oh, never mind.

Friday, January 23, 2009

6362: Winning And Losing The Illinois Lottery.


Advertising Age reported that Energy BBDO in Chicago won the Illinois Lottery account. The story also focused on JWT Chicago’s defeat in the review.

There is no mention of incumbent agency RJ Dale Advertising, a shop whose role was somewhat unprecedented in the history of the advertising industry. RJ Dale Advertising is a Black-owned enterprise—a multicultural shop. When the place won the account by beating competitors including DDB Chicago, there was a bit of controversy. Some argued RJ Dale Advertising received preferential treatment through its relationships with Lottery officials, while others sneered the Lottery was targeting Black consumers. Have accounts never been won because of personal connections or strategic initiatives? Regardless, RJ Dale also experienced a tremendous amount of political scrutiny that turned out to be unjustified and unwarranted. Search the blog for “RJ Dale” if you want more details.

In the end, observers such as Ad Age contemplate the fate of agencies like JWT Chicago. By all means, let’s not wonder about a Black agency that just lost its biggest client.

Here’s the Ad Age story:

Energy BBDO Wins Illinois Lottery Account
Decision Is Another Blow for Chicago’s JWT

By Jeremy Mullman

CHICAGO -- The Illinois Lottery has awarded its creative advertising account to Omnicom Group’s Energy BBDO, Chicago.

Energy BBDO beat out WPP’s JWT, Chicago, and Marc USA in a pitch for the account, which spent $18 million in measured media last year.

Energy BBDO led a pitch for the account that also included Omnicom siblings OMD and Integer Group, which will work on the business as well.

The account is the first win for Energy BBDO since Dan Fietsam joined the agency as CEO last summer from Publicis in the West. The agency’s other clients include Wrigley, Bayer and Jim Beam.

Lottery marketing director Sara Cummins said: “Each agency brought innovative ideas to the table, but we found Energy BBDO to be best suited for the Lottery’s needs. We made the decision based on the team’s enthusiasm, excellent chemistry, strong leadership and ability to reach out to Illinoisans in new and creative ways.”

The decision is a blow to JWT’s Chicago office, which, once the primary agency for the likes of Kraft, Miller and Federated Stores, is now down to only a handful of accounts. The shop will have to defend one of those accounts, the Illinois Bureau of Tourism, in a review expected early this year.

A JWT spokeswoman declined to comment.

6361: Hucksters 2.0.


These banner ads—which appeared at Adweek.com—are messed up for a few reasons.

First, you will not learn enough about digital in a one-day course to reinvent yourself. Guaranteed.

Second, if you’re trying to get “ready for the 21st century economy” in 2009, you’re a little late to the party.

Finally, taking advantage of a potential downsizee’s paranoia in a lousy job market is obscene.

Thursday, January 22, 2009

6360: Something Stinks In France.


Earlier this month, MultiCultClassics noted the comments from Publicis Groupe Overlord Maurice Levy on Obama’s victory:

“Congratulations on such a great choice. Once again the American people have proved that they are right there when it comes to turning points in history—and they know how to make history. ... I have always thought politics, that is something I should not get involved in. But I had to because this is so fantastic. It erases all the bad images, the bad pictures of the last eight years with one vote. It is a wonderful demonstration of the strengths of America, a formidable lesson for the world.”

At the time, Levy’s remarks seemed hypocritical and patronizing given the lack of diversity in his U.S. advertising agencies. Now Associated Press points out Levy’s entire country is messed up on the diversity front.

France’s diversity chief says nation risks social upheaval if discrimination isn’t fixed

By Associated Press

PARIS — France’s equality chief said Wednesday the country was heading “straight into apartheid” and toward a major social explosion unless changes are made rapidly.

Yazid Sabeg issued a wakeup call to the French nation, which has already suffered major rioting from alienated immigrant youth in the country’s social housing projects.

He stressed that the current financial crisis will hit those suffering from discrimination and lack of opportunity most severely.

“We are creating a social civil war in this country,” said Sabeg. “I believe that today we are digging a ditch that leads straight into apartheid.”

Sabeg spoke during a program on the Parliamentary Channel in which he responded to reporters’ questions.

Sabeg is the son of Algerian immigrants and is known for his efforts to bring equality to the workplace.

President Nicolas Sarkozy appointed Sabeg in December to the newly created post of diversity and equality commissioner. He is to oversee a government action plan aimed at putting more ethnic minorities on TV screens, in political parties and in elite schools that lead to jobs in government and industry. Details of the plan are to be presented in March.

Sabeg said that France has been given four alerts over the past quarter-century, the latest in 2005 when fiery riots ricocheted through housing projects across France.

French of immigrant origin, most often from Muslim North Africa and sub-Saharan Africa, fill the projects which ring major cities, and those who live there feel isolated from the mainstream. Many French had previously been unaware of the despair and anger locked up in the projects.

Since the 2005 unrest, France has taken a series of measures, but anti-racist groups and experts say discrimination and lack of opportunity remain largely entrenched.

Sarkozy gave broad outlines of the plan in December.

On the agenda is making elite education more accessible to minorities by forcing schools to reserve 25 percent of their places for students receiving state aid.

Among other measures, political parties will be asked to sign a “diversity charter” that could become a criterion for receiving public funds, and TV stations will be required to spell out diversity goals to the country’s audiovisual watchdog.

Businesses will be encouraged to accept anonymous resumes so that names and addresses don’t keep candidates from a first interview.

Sabeg, like Sarkozy, also wants researchers to be allowed to gather data on ethnic minorities — currently taboo in France which forbids the categorization of the population via ethnicity.

6359: The Obama Stimulus Plan: Dolls And ‘Do’s.


Dolled up in a MultiCultClassics Monologue…

• The Obama Family might wind up stimulating the entire economy all on their own. Ty Incorporated, maker of the iconic Beanie Babies, is releasing “Sweet Sasha” and “Marvelous Malia”—dolls fashioned after the Obama sisters. But the company will probably outsource production to sweatshops abroad.

• The First Lady’s hairdresser, Johnny Wright, signed a deal for his own reality TV series. What? No program in the works for Michelle Obama’s manicurist?

• Dick Parsons has been named chairman of Citigroup. First Barack Obama assumes the Office of the President. Now Parsons grabs the reins at Citigroup. OMG, Blacks are taking over the world!

• Southwest Airlines reported 4Q losses, its second losing quarter after 16 years of profitability. That “ding” you hear is not the sound of a ringing cash register.

• OfficeMax hired a former Circuit City executive as its CFO. Um, is OfficeMax looking for some help on the bankruptcy tip too?

• A new study shows cleaner air can increase your lifespan by 5 months. However, the economy will make it 5 months of living hell.

6358: Dialing For Diversity.


Carmen Van Kerckhove’s FREE teleseminar lured over 500 listeners. Now Carmen is extending the call for diversity with an exclusive five-part telecourse this February titled:

Diversity Career Success:
How to Take Your Organization From Culturally Clueless to Diversity Dynamo
(and Skyrocket Your Own Career While You’re At It)


For folks seeking to elevate their diversity skills—or Madison Avenue executives attempting to acquire their very first clue on the subject—the program is sure to deliver. The FREE handouts are over, however, as registration will cost $297. But that’s a bargain compared to most professional seminars. Hell, the typical advertising executive pays more than that to keep their BlackBerry and iPhone running. Plus, the small investment could help reduce the amount of loot Cyrus Mehri intends to squeeze from the ad industry.

Don’t delay! To learn more and register CLICK HERE NOW.

P.S., Signing up a friend or associate will make a perfect gift for Black History Month.

Wednesday, January 21, 2009

6357: Sales Are In The Basement.


Leaky basements in a MultiCultClassics Monologue…

• Filene’s Basement plans to close a third of its discount fashion stores nationwide. You know things are bad when the bargain basement retailers are bombing.

• Wireless phone maker Ericsson reported a 31 percent drop in 4Q profits, and will now be calling for 5,000 job losses. Ericsson employees are encouraged to not answer their work phones – especially if the caller ID shows it’s the HR director.

• United Airlines reported more losses, along with plans to jettison 1,000 jobs. In an effort to generate profits, the airline will probably raise fees for an extra carry-on bag to $1 million.

6356: A Is For Anglo.


Advertising Age presented its Agency A-List with the picture above. OK, they managed to find one Latino. But the White male dominance is ridiculous. There was more diversity on the A-Team.

Tuesday, January 20, 2009

6355: Swearing And Cursing.


An Inaugural MultiCultClassics Monologue…

Congratulations, President Obama. Here’s what you’ve won:

• Clear Channel is clearly cutting 1,850 jobs. Wonder if anyone’s tuning into the Inauguration via Clear Channel.

• Bose Corporation is cutting 1,000 jobs. Bose management will be turning a deaf ear to ex-employee complaints.

• Warner Brothers will cut 800 jobs. Th-th-th-th-th-th-th-th-th-that’s all, folks!

6354: The Source Makes A Booty Call.


From The New York Times…

Hip-Hop Magazine No Longer Accepts Ads for Lewd Products

By Richard Pérez-Peña

One thing magazine advertising and hip-hop music have always had in common is skin — images of models, usually women, in alluring poses and various states of undress. The Source, the hip-hop magazine, does not aim to do away with such images — there is a lot of money in them — but it wants to make the sex in its pages a lot less explicit.

To that end, the magazine announced recently that it would no longer take what the co-publisher, L. Londell McMillan, calls “booty ads,” for pornographic films, pornographic Web sites or escort services. But those have been a mainstay for The Source — more than half the ads in the magazine at times, he said.

The Source hopes to gain more than it loses by chasing mainstream advertisers that do not want their ads alongside the adults-only kind. That’s a serious gamble at a time when magazines are struggling, unable to hold onto the ads they have.

“I realize the risk that we’re taking,” said Mr. McMillan, 42, a partner at a major law firm, Dewey & LeBouef. “But I think when you have the more raunchy, seedy ads, you lose ads like financial services ads, some of the travel ads, the bigger corporate consumer ads like McDonald’s, Coca-Cola, Pepsi-Cola, technology, high fashion.”

The Source, he said, should be able to appeal to the core hip-hop audience, mostly young men, while also being something “you wouldn’t mind your kids seeing.”

Founded in the 1980s, The Source became the first major magazine devoted to hip-hop, but in the 1990s, it lost ground to its primary competitor, Vibe. Since then, it has gone through turnovers in management and financial troubles that culminated in bankruptcy.

A group of investors, led by Mr. McMillan, bought The Source in 2008. The major independent auditors of circulation and advertising have not examined it in recent years, making it hard to gauge the magazine’s progress, but these are hard times for the entire industry.

Mr. McMillan says eliminating sex ads is no mere business decision. Sounding, at times, less like the music’s fans than like their parents, he says he wants to transform the often raunchy image of hip-hop itself.

“We don’t want to just glorify the lowest-hanging fruit,” he said. “There’s a lot of people that want hip-hop but don’t want some of the filth that some of the business carries with it.”

Monday, January 19, 2009

6353: Diversity Operators Are Standing By.


Carmen Van Kerckhove is a passionate crusader for diversity. In fact, she’s downright obsessive about the subject—she’s a bona fide Diversity Diva. Carmen has expertise and fresh opinions that go way beyond the stereotypical diversity programs. She co-founded Racialicious, the provocative blog about the intersection of race and pop culture. She hosts the podcast Addicted to Race. She’s president of the diversity education firm New Demographic. Carmen has taken her soapbox to CNN, NPR and MSNBC, and lectured at places like Harvard, Princeton and Columbia. She also runs other blogs and projects covering issues of inclusion, racial identity and Keanu Reeves (her second source of obsession).

Carmen is launching a new project that kicks off with a FREE teleseminar on Wednesday, January 21 at 5pm EST (yeah, that’s less than two days away). The FREE teleseminar is titled:

The 3 Biggest Diversity Blunders
Your Organization Could Be Making Right Now
(And How to Avoid Them)


You can register and learn more about the FREE teleseminar by clicking here now.

The teleseminar is bound to be informative and insightful for all. And if you’re from Madison Avenue, you damn well know your organization could benefit from Carmen’s perspectives. Let’s face it, the typical advertising executive would feel lucky to only be making 3 big diversity blunders. Maybe Carmen will offer an advanced course for modern-day Mad Men. In the meantime, you can pick up some basic knowledge for FREE before the impending Cyrus Mehri lawsuit.

Again, you can register and learn more about the FREE teleseminar by clicking here now.

6352: I Have A Promotional Message.


A handful of advertisers commemorate Dr. Martin Luther King, Jr. When you buy a Home Depot gift card, the retailer will make a donation toward building a home for Dr. King’s papers.


Delta Airlines flies the same ad it presented last year, hyping its donations toward building a memorial for Dr. King (how damn long does it take to sculpt a statue?).


Target doesn’t donate anything, opting to tell us to get involved in our communities.


And Wells Fargo seems to be saying we should save our own money to realize the dream.

6351: Martin Luther King, Jr. And Madison Avenue.


The Martin Luther King, Jr. Holiday obviously has special significance this year, as the nation is about to witness its first Black president take office. Even hardened cynics must agree the social and political event marks a major milestone in American progress.

It’s a safe bet that Dr. King would be pleased with the happenings on Pennsylvania Avenue. But how might he react to the situation on Madison Avenue?

Consider the picture painted by the recent Bendick and Egan Economic Consultants, Inc. report. When the authors sought to compare the staffing figures for Blacks on Madison Avenue versus the expected representation based on staffing figures in other fields, here’s what they concluded:

African Americans account for 4.3% of “officials and managers” in the advertising industry today. … about 47% of the expected representation.

African Americans account for 5.9% of professionals employed in the advertising industry today. … about 60% of the expected representation.

Bendick and Egan also observed “occupational segregation,” a phenomenon they described as “employment outcomes in which persons of different races tend to be employed in different functional roles, in different establishments, or at different levels of responsibilities.” Sounds like a technical explanation for the predominance of Black mailroom attendants, as well as the separate-but-unequal multicultural marketing silos.

The report presented other noteworthy factoids:

Based on data from 279 establishments within the advertising industry, 15.9% of the places employed zero Black managers or professionals.

The prestigious One Club Hall of Fame inducted 39 individuals between 1961 and 2008—and none was Black.

Blacks earned 82¢ or less for each $1 earned by White counterparts.

“Under-utilization of African Americans in the advertising industry has been recurrently brought to the industry’s attention for at least six decades.”

At the rate to date, “eliminating today’s Black under-utilization will require 71 years, or until the year 2079.”

Of course, Dr. King spoke to a wider audience than Blacks. Ditto Bendick and Egan, who wrote:

Although this paper focuses on African Americans, the same issues of employment bias in the advertising industry simultaneously affect other “outgroups” -- race-ethnic minorities such as Latinos and Asians; women; older workers; persons with disabilities; and even White males who do not share the cultural or stylistic characteristics of the White males who dominate the industry. These other groups would benefit alongside African Americans from a reformed, inclusive advertising industry culture. This broad potential enhances the urgency of addressing the problems raised in this report -- and addressing them in effective ways.

So how might Dr. King react to Mad Men 2.0—and the constant resistance to change from an industry boasting to be on the cutting edge of culture, yet woefully behind the times regarding diversity? Would the civil-rights icon lead a march on Madison Avenue—and perhaps rethink his position on nonviolence? We can only dream of the possibilities.

Sunday, January 18, 2009

6350: More Creative Direction By Barack Obama.



IKEA also jumps on the Obama bandwagon, lifting the signature “Change” message. The digital components are pretty cool—but c’mon, this retailer is Swedish.

6349: Overreaction Of The Week.


Why does this exposé on the “Most Dangerous Children’s Toys” have to spotlight the Black Baby Alive® doll? Hell, she didn’t even make the Top Ten lists of various watchdog groups.

6348: Creative Direction By Barack Obama.


Two more advertisers jump on the Obama bandwagon. At least SoftSheen-Carson credited Obama for the copy. Pepsi ripped off the man’s slogan and logo.

Saturday, January 17, 2009

6347: Viewing People As Numbers.


Weekend tallies in a MultiCultClassics Monologue…

• Hertz announced plans to dump 4,000 workers worldwide. No word if Avis will try harder with cuts of its own.

• WellPoint is not feeling well, as the health insurer plans to cut 3.5 percent of its staff, which equals about 1,500 jobs.

• Pfizer might dump over 2,000 of its salespeople. Which should spur sales of Zoloft® nationwide.

• The Circuit City collapse could cost up to 40,000 lost jobs. Fortunately, most of the overpaid salespeople were dumped in 2007.

6346: Lazy Reporting Is A Crime.


The Miami Herald reported on a new museum honoring the area’s first Black police officers. Yet the story looks like a blurb from a local police blotter.

Museum to honor Miami’s first black officers

More than 50 years ago, the first black police officers in Miami were forced to work out of a separate police station.

Soon, the building will open as a museum featuring old photographs and stories of the city’s first black police officers, a mock courtroom, jail cells and an education center.

The museum, at 1009 NW Fifth Ave., will open to the public on Feb. 2. Hours: 10 a.m. to 5 p.m. Tuesday through Friday. For more information, call 305-416-1300.

Learn a little more here and here.

6345: Overreaction Of The Week.


The Black Angus Steakhouse restaurant chain filed for bankruptcy. Great, another Black enterprise is going out of business. Oh, wait a minute. They’re not really Black. Never mind.

Friday, January 16, 2009

6344: Selling Out.


Sales and figures in a MultiCultClassics Monologue…

• Circuit City announced it is going out of business, after failing to find a buyer or refinancing deal. The retailer has been failing to find customers for a few years now too.

• Saks announced plans to cut its workforce by 9 percent, which equals about 1,100 employees. Plus, the retailer will cut inventory by 20 percent. They might also consider changing the store name to Suks.

• A new study showed 27 percent of women are happy to dress in sexy apparel to help them get a raise or promotion. It might be a little late, but Circuit City and Saks should have introduced sales staff in lingerie.

• A nutrition advocacy group is suing Coca-Cola over health claims for its VitaminWater product. The group says Coke is essentially selling sugar water by claiming it boosts immunity and reduces the risk of disease. Um, isn’t that how the iconic brand originally sold Coca-Cola to the masses?

6343: Click Here For The Madison Avenue Project.


Cyrus Mehri’s law firm, Mehri & Skalet PLLC, has dedicated a section of the company website to the Madison Avenue Project. Learn about the key players, review the timeline, download the full report by Bendick and Egan Economic Consultants and more. Why, you can even join the impending class-action lawsuit:

If you are employed in the advertising industry and have experienced racial discrimination in your workplace, please contact us at (202) 822-5100.

Thursday, January 15, 2009

6342: Waaaaay Better Than The Real News.


Skipping breakfast with a MultiCultClassics Monologue…

• Wendy’s announced plans to dramatically cut the number of restaurants serving breakfast items, and will relaunch its morning menu nationwide in 2011. Guess consumers don’t think the Steak and Egg Breakfast Sandwich is waaaaay better than, well, nothing.

• Motorola announced plans to cut 4,000 more jobs in 2009. Probably because they’ve failed to come up with anything that’s waaaaay better than the iPhone.

• New studies show surgeons and nurses could reduce the number of operating room deaths by over 40 percent with a simple checklist. The top tip on the list: Don’t accidentally kill the patient.

• Naomi Campbell settled the lawsuit with her ex-maid, who charged the supermodel beat and belittled her. Wonder if Campbell also threw in a cell phone.

• Tiffany reported holiday sales dropped 21 percent, as even the wealthy among us opted to cut back spending. Maybe Paloma Picasso could turn things around by designing a Barack Obama pendant.

6341: Run In The Hall.


From The New York Post…

RUN-DMC HIP-HOPS INTO HALL

By Irene Plagianos and Larry Sutton

Run-DMC—the rapping pride of Hollis, Queens—and Brooklyn’s Little Anthony and the Imperials joined the Rock and Roll Hall of Fame yesterday.

The new inductees also include the heavy-metal band Metallica, guitar wizard Jeff Beck, and R&B great Bobby Womack, who wrote “It’s All Over Now,” the first No. 1 hit for the Rolling Stones.

“It’s unbelievable,” Darryl “DMC” McDaniels told The Post. “This is great news.”

Although the hall is named for rockers, rap stars are now taking their place alongside them. “It’s all coming from the same place, the music, the energy,” said McDaniels, whose band dominated the hip-hop scene in the 1980s. “It’s all rock and roll, dude!”

The induction dinner, which for years was held at The Waldorf, will take place April 24 in Cleveland, home of the hall.

McDaniels gave props to Little Anthony and the Imperials, who began as a doo-wop group on the stoops of New York City in the 1950s and went on to record such hits as “Tears On My Pillow,” “Going Out of My Head” and “Hurt So Bad.”

“They were the hip-hop of their generation,” McDaniels said. “The same way we got together in an alleyway and worked out our songs, they’d do it on a street corner. They definitely belong in the Hall of Fame.”

6340: Losing Interest With Circuit City.


Why is Circuit City offering 36 months of no interest when it’s unlikely the retailer will even exist in 36 months—or 36 weeks, for that matter?

Wednesday, January 14, 2009

6339: Dance Lessons For Diversity.


Craig Brimm of Kiss My Black Ads visits Agency Spy to discuss dancing with the stars on Madison Avenue.

6338: Par For The Course.


Now lousy bosses can enroll for a course on managing younger employees. Wonder if the university will also offer lessons to Millennials.

Tuesday, January 13, 2009

6337: Lovers And Haters.


Hating the news in a MultiCultClassics Monologue…

• Folks in St. Louis have a love-hate relationship with Black History Month. Actually, it’s a hate-love affair. Seems a school sent a flier home with kids that read, “Why I hate Black History Month.” The piece was intended to emphasize the need to celebrate Black culture all year long. But complaints from parents and others prompted a headline revision to, “Why I LOVE Black History Month.” Wow, talk about caving in to the critics. Bet the revised flier also spotlights Black inventors.

• The BBC reported President George W. Bush has an 80 percent approval rating. In Africa. In America, meanwhile, most citizens prefer to carry fliers titled, “Why I hate Dubya.” All year long.

6336: My Black Is Outta Here.


From Adage.com…

Najoh Tita-Reid Leaves Procter & Gamble
As Multicultural-Marketing Exec, Headed ‘My Black Is Beautiful’ Campaign

By Ken Wheaton and Jack Neff

NEW YORK -- Najoh Tita-Reid, the associate director of multicultural marketing who captained the “My Black is Beautiful” initiative at Procter & Gamble, is leaving the company, she revealed on an industry panel today.

The push overseen by Ms. Reid began in 2007. Backed by several of the company’s beauty and personal-care brands, it was aimed at addressing negative media stereotypes regarding African-American women. The effort has mainly focused on educational and public-relations events, but also most recently included a contest for a model to appear in Pantene advertising. Additionally, the initiative helped underwrite the MSNBC documentary “Meeting David Wilson” last April, which was followed by a 90-minute live discussion on race at Howard University anchored by Brian Williams.

Ms. Reid’s future is yet undetermined. She said she initially planned to join another consumer-products marketer, but recent events led her to reconsider. She said her parting with P&G was on good terms.

‘A great legacy’
“I feel like I was able to make a great impact,” said Ms. Reid on a panel at the One Club today moderated by Ad Age Big Tent blogger Pepper Miller. “I feel like I’m leaving a great legacy and a great team behind.”

Speaking about the need for African-American voices in corporate boardrooms, Ms. Reid said: “I was that voice at P&G, and that role was vast.”

The campaign run by Ms. Reid at P&G was supported by such billion-dollar behemoths as Pantene, Olay, Crest and Always. It took the unusual tack in multicultural marketing of recognizing that many Hispanic women are also black, looking to traverse a difficult boundary and create an effort that could work across both communities.

6335: Diversity In The Face Of Crisis.


Hyping neighborhood diversity during a housing crisis is like, well, pressing for Madison Avenue diversity while the advertising industry is tanking. Oh well, there’s never a perfect time to stage a revolution.

6334: Full Of Shit.


Did you realize the average person has 5-20 pounds of waste in their colon? Hey, that’s still less shit than you’ll find in this campaign.

Monday, January 12, 2009

6333: Remembering Racism With Rastus.


Remember how racist it was?

It still is.

Plus, you’re invited to join the protest petition.

Sunday, January 11, 2009

6332: Is Client-Requested Diversity Coming?


From Adweek.com…

Focus of Diversity Issue Shifts to Clients
NAACP will ask advertisers to pressure agencies about hiring practices

By Andrew McMains

NEW YORK Last week’s release of a 73-page report quantifying the relative paucity of African Americans in the advertising industry was but the first shot across the bow to major ad holding companies from civil rights law firm Mehri & Skalet and its partner, the NAACP.

In the the coming weeks, the NAACP will ask advertisers to pressure the holding company agencies they employ to fundamentally change their approach to hiring, retaining and promoting black staffers, according to Mehri & Skalet founding partner Cyrus Mehri.

The study, “Research Perspectives on Race and Employment in the Advertising Industry,” argues that current industry efforts to “expand the pipeline” of minority applicants-via internships, scholarships and mentoring programs-aren’t enough. There are still wide gaps in representation, income levels and promotion opportunities between black and white employees that have existed for decades.

The report asserts, for example, that black workers, on average, make 80 cents for every dollar earned by their white counterparts and that based in part on black representation in like industries, African Americans should comprise 9.6 percent of advertising’s total estimated U.S. workforce of 167,000, not the current 5.3 percent. “None of the ‘expand the pipeline’ initiatives . . . is harmful in itself,” the report states. “However, the initiatives are harmful to the extent that they lead the advertising industry, public enforcement agencies, civil rights advocates, the news media or other interested parties to believe that race discrimination in industry employment is being addressed in a meaningful way.”

The study, which Mehri & Skalet commissioned from Bendick and Egan Economic Consultants in Washington, D.C., further calls for agency leaders to systematically rid their workplace cultures of conscious or unconscious bias and make a “business case for inclusion.” Such change will take years and require new policies and the retraining of agency staffers, particularly agency managers, the report suggests.

Mehri & Skalet since last spring has gathered anecdotal evidence of discrimination from African Americans in the business who feel aggrieved. That process began with interviews with a core group of a dozen people and continues as others connect with the firm via word of mouth, said Mehri.

Implied in the information gathering, report generation and client outreach is the prospect of a lawsuit-a tool that Mehri used previously to extract major settlements of discrimination claims from Coca-Cola and Texaco. In other cases, however, Mehri’s firm has achieved anti-discriminatory policies without suing, such as getting the NFL to consider black candidates when hiring coaches or persuading Morgan Stanley to address gender inequality.

When asked about the likelihood of striking an accord with the ad industry without suing, Mehri said it was a question of leadership. “This really turns at the CEO level,” Mehri told Adweek on Friday. “In other words, are the [holding company] CEOs going to be like the owners of the NFL, and say, ‘Now is the time to do something?’ Or are the CEOs going to be entrenched and shortsighted? And if so, I think these companies are going to crumble under what we’re going to give them because they’re going to start losing their clients.”

The recession and its related client spending cuts and agency layoffs create “challenges and opportunities,” said Mehri. “We’re in an economic crisis. But we’re in an industry that is vulnerable because of that economic crisis. The last thing they need is to lose more business because they’re taking an unenlightened view on this.”

6331: Stimulating Stimulus Plans And Hustlers.


Talking trash in a MultiCultClassics Monologue…

• Adult entertainment moguls Larry Flynt and Joe Francis have asked Washington for a $5 billion federal bailout. “The government’s handing out money to the auto industry,” whined Girls Gone Wild producer Francis. “Why shouldn’t it hand some to an industry the nation could not live without?” Perhaps they can get support from former New York Governor Eliot Spitzer, ex-Senator Larry Craig and even former President Bill Clinton.

• Britain’s Prince Harry apologized for making racist remarks about Pakistanis and people of Arab descent in a 2006 video. The offenses included referring to someone as “our little paki friend” (paki is an offensive term to people from Pakistan) and calling someone wearing a headscarf a “raghead.” Racism from the Royal Family? Why, it’s positively mortifying.

• A Brooklyn woman is suing Tito Jackson, claiming that he’s her father. “He told me he was my father when I was 17,” said the woman. “He didn’t want it public. … He was ashamed.” It’s not clear if he was ashamed to be her father, or ashamed to be Tito Jackson.

6330: Obama And Oboomers.


From The Associated Press…

In Obama, many see an end to the baby boomer era

By Associated Press

NEW YORK---- When George W. Bush lifts off in his helicopter on Inauguration Day, leaving Washington to make way for Barack Obama, he may not be the only thing disappearing into the horizon.

To a number of social analysts, historians, bloggers and ordinary Americans, Jan. 20 will symbolize the passing of an entire generation: the baby boomer years.

Generational change. A passing of the torch. The terms have been thrown around with frequency as the moment nears for Obama to take the oath of office. And yet the reference is not to Obama’s relatively young age—at 47, he’s only tied for fifth place on the youngest presidents list with Grover Cleveland.

Rather, it’s a sense that a cultural era is ending, one dominated by the boomers, many of whom came of age in the ‘60s and experienced the bitter divisions caused by the Vietnam War and the protests against it, the civil rights struggle, social change, sexual freedoms, and more.

Those experiences, the theory goes, led boomers, born between 1946 and 1964, to become deeply motivated by ideology and mired in decades-old conflicts. And Obama? He’s an example of a new pragmatism: idealistic but realistic, post-partisan, unthreatened by dissent, eager and able to come up with new ways to solve problems.

“Obama is one of those people who was raised post-Vietnam and really came of age in the ‘80s,” says Steven Cohen, professor of public administration at Columbia University. “It’s a huge generational change, and a new kind of politics. He’s trying to be a problem-solver by not getting wrapped up in the right-left ideology underlying them.”

Obama, it must be said, is technically a boomer; he was born in 1961. But he long has sought to draw a generational contrast between himself and the politicians who came before him.

“I sometimes felt as if I were watching the psychodrama of the baby boom generation—a tale rooted in old grudges and revenge plots hatched on a handful of college campuses long ago—played out on the national stage,” he wrote of the 2000 and 2004 elections in his book, “The Audacity of Hope.”

It’s been a while since historians spoke of generational change in Washington. Fully 16 years have passed since Bill Clinton, the first boomer president, took office. Before that, presidents from John F. Kennedy to George H.W. Bush—seven straight—were part of the World War II generation, or what Tom Brokaw has termed the “Greatest Generation.”

If Obama isn’t a boomer in spirit, then what is he? Not exactly a member of Generation X, though obviously that generation and the next, Generation Y (also known as Millenials) embraced him fully and fueled his historic rise to the presidency.

“Gen Xers are known to be more cynical, less optimistic,” says social commentator Jonathan Pontell. “Xers don’t write books with the word ‘hope’ in the title.”

Some call late boomers like Obama Cuspers—as in, the cusp of a new generation. One book has called it the 13th generation, as in the 13th generation since colonial times. And Pontell, also a political consultant in Los Angeles, has gained some fame coining a new category: Generation Jones, as in the slang word ‘jonesing,’ or craving, and as in a generation that’s lost in the shuffle.

Jonesers are idealistic, Pontell says, but not ideological like boomers. “Boomers were flower children out changing the world. We Jonesers were wide-eyed, not tie-dyed.”

And Obama, he says, is “a walking, living prime example of Generation Jones. He’s a classic practical idealist. It’s not the naive idealism of the ‘60s.”

Wide-eyed or tie-dyed, Obama will be sworn in by an early “Joneser” himself—Chief Justice John Roberts, who turns 54 at the end of January. And while the average age of the new Congress is 58.2 -- an early boomer group—the new president is bringing some “Jonesers” with him.

Obama’s chosen treasury secretary, Timothy Geithner, is 47. His pick for education secretary, Arne Duncan, is 44, as is Susan Rice, his U.N. ambassador. (His apparent pick for surgeon general, 39-year-old neurosurgeon and TV correspondent Sanjay Gupta, is a true Gen Xer.)

Of course, Obama’s also bringing in veteran Clintonites—most notably Hillary Rodham Clinton, 61, his former campaign rival, as secretary of state. And his vice president, Joe Biden, 66, and defense secretary, Bush holdover Robert Gates, 65, are pre-boomers. But those are the kind of choices—inclusive of other perspectives, embracing rivals—that lead many to call Obama the first post-boomer president.

“It may be technically correct to call him a boomer,” says Douglas Warshaw, a New York media executive who, at age 49, is part of whatever cohort Obama is in. “And it’s in the Zeitgeist to call him a Gen Xer. But I think he’s more like a generational bridge.” He adds that Obama got where he was by “brilliantly leveraging the communication behaviors of post-Boomers,” with a campaign waged across the Web, on cell phones and on social networking sites.

One analyst of popular culture believes Obama definitely symbolizes a new generation—just not one connected to the year he was born.

“I think it’s hilarious that everyone wants to categorize people by their birth year, especially now, a time when our parents are on Facebook,” says Montana Miller of Bowling Green State University. Obama, she says, represents a generational shift in ways less tangible than age.

“You can see it from his approach to knowledge. Never before have we had a president who’s troubled about giving up his Blackberry,” Miller says. (Indeed, Obama is still in a struggle over whether he can keep the device.) “He’s constantly exposed to multiple perspectives, to what people out there feel and think.”

Obama’s biracial heritage also plays into the generational shift, Miller says. “It’s so emblematic of how the world is changing,” she says. “So many people are now some sort of complicated ethnic mix. Today’s youth are completely comfortable with that.”

Will Obama speak of generational change when he stands on the podium to issue his inaugural address? Given some of his rhetoric on the campaign trail, it’s reasonable to think he will—just as, some six months before he was born, JFK pronounced on Inauguration Day that “the torch has been passed to a new generation of Americans, born in this century, tempered by war, disciplined by a hard and bitter peace.”

Interestingly, Kennedy is often claimed by boomers to be one of their own, even though he was nothing of the kind; born in 1917, he’d be 91 now. In the same way, many Gen Xers and even Gen Yers like to claim Obama, too.

“As humans we all want to be part of something bigger than ourselves, part of a page in a history book,” Pontell says. And at least for now, he adds, “Obama’s a rock star, and people are dying to call him one of their own.”

Saturday, January 10, 2009

6329: Short Circuits.


Going-Out-Of-Business News in a MultiCultClassics Monologue...

• Circuit City could go out of business by Friday if a buyer doesn’t emerge from at least two currently interested parties. Let’s hope the potential buyers aren’t receiving sales pitches from Circuit City employees.

• Boeing announced plans to dump 4,500 jobs in 2009. The president and Chief Executive Officer of Boeing Commercial Airplanes segment said, “We are taking prudent actions to make sure Boeing remains well positioned in today’s difficult economic environment.” Gee, that should comfort the 4,500 people about to become not-so-well-positioned in today’s difficult economic environment.

• General Mills reported 2Q profits dropped 3 percent. Better eat your Wheaties.

• Talks are underway to merge Citigroup’s Smith Barney and Morgan Stanley. Is anyone even paying attention to all the mergers anymore? You could combine Barney Fife with Stanley Laurel and no one would care.

6328: Gaming Grannies.


From The Los Angeles Times…

Grandparents get their widgets on
The Consumer Electronics Show’s inaugural Silvers Summit focuses on the intersection of baby boomers, their parents and technology.

By Michelle Maltais

Reporting from Las Vegas — Remember when Grandma and Grandpa were confounded by the VCR? Today’s senior citizens are surfing the Web, gabbing on cellphones, Skyping with grandkids and firing up the Wii game console.

When it comes to technology, older Americans have done a cultural reboot.

“They’re doing things that 80-year-olds weren’t doing 15 years ago,” said Howard Byck, senior vice president for lifestyle products for AARP.

The Consumer Electronics Show is hosting its inaugural Silvers Summit today, focusing on the intersection of baby boomers, their parents and technology.

The daylong seminar, with speakers from AARP, the UCLA Memory and Aging Research Center, Qualcomm Inc. and Google Inc., includes a breakdown of just how gray we’re getting—an estimated 1.2 billion people over the age 60 worldwide by 2025 -- and what the potential impact may be on technology and society.

“CES is always miles of aisles of stuff without context,” said Robin Raskin, a Silvers Summit co-founder. “Here is this market that is so ripe.”

Byck called it “a constant battle” to get the attention of retailers and advertisers. But they are starting to take note that as baby boomers gray, the golden years could take on a whole new meaning for marketers. Seniors represent 75% of this country’s wealth, AARP says, citing census data.

Plus, the boomer demographic is relatively tech savvy. More than 7 million own gaming systems even though they aren’t parents, and 29 million own digital video recorders, according to AARP.

The senior-specific products pitched at CES run the gamut from advanced to stripped-down.

Halo Monitoring’s MyHalo strap is worn across the sternum and sends data on heart rate, temperature and other vital health functions to a wireless router that caregivers can access over the Web. If the user falls, calls for help automatically go out.

Then there are simple cellphones. Clarity, a Plantronics Inc. subsidiary, has made telephony products for people with hearing loss for about 30 years. When it came to making a cellphone recently, the company found its customers craved louder earpieces, bigger displays and fewer buttons.

The result, Clarity’s C900, has four buttons on the front—for answering or calling, hanging up and scrolling through contacts—and a slide-out keypad. There’s no text messaging or Web surfing. But the phone does include a flashlight and an emergency button that alerts pre-determined contacts.

The Quality of Life Technology Center, a joint venture between Carnegie Mellon University and the University of Pittsburgh, is developing products that adapt to their users, including software that senses when a computer user is leaning closer to the screen so it can make the text bigger and navigation systems that learn their users’ driving needs, habits and capabilities. The technology center is also developing a kind of backup brain system to help jog memory when the user can’t remember the name that goes with a face.

“Technology fills the gap between intent and capability,” said Curt Stone, director of the program that’s commercializing the center’s products.

Though seniors get their own tech summit at CES, products oriented specifically toward them occupy only a small section of the show floor. But the summit’s founder said the growth potential could become too seductive to ignore.

“Boomers are going to demand that these things are there—for themselves and their parents,” Raskin said.

6327: Work On Your Day Off.


From The Washington Post…

For King Holiday, Calling All Volunteers

By Nikita Stewart and David Nakamura
Washington Post Staff Writers

President-elect Barack Obama is urging the nation to celebrate Martin Luther King Jr. Day as it was originally intended: as a national day of service.

With the holiday falling the day before his Jan. 20 inauguration, Obama is seeking widespread volunteer initiatives across the country, such as serving meals to the homeless, cleaning schools and neighborhoods, or helping disadvantaged youths and the elderly.

Colin L. Powell, an honorary chairman of the Presidential Inaugural Committee, announced the “Renew America Together” initiative yesterday. He said he hopes the enthusiasm surrounding Obama’s election victory will inspire Americans to finally meet the holiday’s promise.

The federal holiday, first observed 23 years ago, has never settled into American traditions, such as parades on the Fourth of July or family dinners on Thanksgiving. In 1994, Congress designated it as a National Day of Service and even created a federal agency to oversee it. But the service day—tied to King’s birthday, Jan. 15, and inspired by his words that “everybody can be great because anybody can serve”—never quite caught on.

Obama, who will become the nation’s first African American president, plans to take part in Washington area activities along with his family, although details were not announced. Powell, who made history himself as the first African American secretary of state, has long promoted volunteerism.

“Inaugurations are always a new start,” Powell said. “Inaugurations are a time for new leadership to come in and charge the nation to deal with the problems that we have.”

The Corporation for National and Community Service, the federal agency that oversees the service day, is “thrilled with the extraordinary high level of attention the incoming president is giving this,” spokesman Sandy Scott said.

Last year, the agency recorded about 500,000 volunteers participating in roughly 5,000 service projects on King Day, Scott said in an interview. “This year will be the largest ever, fueled by President-elect Barack Obama’s call to service. … The number of volunteers will be in the millions,” he said.

Organizers are hoping that those who volunteer will stick with it year-round.

“Mentor at a school. Go to a first-grade class and read,” Powell said. “Go to a place where older people need to have company, need to have people visit with them.”

The call is similar to that given by other presidents, from John F. Kennedy with the Peace Corps, to George H.W. Bush with the Points of Light, to Bill Clinton with AmeriCorps.

Like Obama’s presidential campaign, the current effort has a modern, Internet-driven twist.

Renew America Together is using technology to build a network of once-isolated volunteers. Its Web site, USAService.org, can link a potential community helper with a winter coat drive or a blood bank.

Buffy Wicks, director of Renew America Together, who worked as state director for the Obama campaign in Missouri, said in an interview that the inaugural committee wanted to apply what worked on the trail to volunteerism.

“What this is, essentially, is something along the lines of a Craigslist,” said Linda Douglass, chief spokeswoman for the inaugural committee. “It’s a hub where we can connect people who are offering opportunities for service, ideas for service and people who want to serve.”

Renew America Together piggybacked on what was already happening, collecting information about 5,000 events across the country to put on the Web site. “I have no doubt that we will surpass that,” Wicks said. “The Web site is certainly going off the charts right now.”

At a news conference, Powell explained that people can visit the site and add events or ideas.

The meaning of “serve” appears to be relative: Most events are the traditional labor- and donation-oriented projects, but others are a bit different.

In Tempe, Ariz., for instance, the Center for Advanced Natural Healing is offering complimentary 90-minute massages; in Chicago, the Bethel Cultural Arts Center is promoting a “Relax, Relate, Rejuvenate” event that focuses on eliminating stress through “massages, yoga, spoken word, nutrition counseling.”

Organizers of the events said that they are getting calls from people who found their causes on the USA Service site.

In Waco, the Heart of Texas Urban Gardening Coalition is planting vegetable gardens at a dozen schools and other sites. Matt Hess, education director for World Hunger Relief, which is part of the coalition, said the aim is to get students to eat more nutritious foods. After vegetables ripen, they will be cooked and served to the students and sent home to low-income families.

Hess, who said the group hopes to find 1,000 volunteers, is pleased that he has received 50 calls from people who found his event on the USA Service site. One of those who called was Alisa Petree, a Waco mother of three who said she signed up with her 11-year-old daughter, Kristen, to plant at an elementary school.

A Democrat in the heart of Red America—the event is the closest service day project to George W. Bush’s Crawford ranch—Petree said she thinks the Web site is a good way to help people get involved.

“The project was close and easy to access,” she said. “The Web site is a great opportunity for people to see what’s available in the community.”

Organizers are counting on thousands of inaugural visitors to fan out and join projects in the District. The Web site is prominently promoting an event at the Aquatic Resources Education Center in Anacostia Park where students will test water quality, clean up trash and plant 44 trees. House Majority Leader Steny H. Hoyer (D-Md.) is scheduled to attend.

In Arizona, Hands On Greater Phoenix is putting on a series of events, including neighborhood cleanups, housing renovations in poorer communities and orange harvesting for a food bank. The group is seeking 750 volunteers, said Alan Dicker, communications coordinator.

“It’s great that we have someone in the White House who is actually promoting that,” Dicker said of community service. “He’s going out of his way to promote giving back to the community.”

Asked whether Obama’s focus on service would help increase the volunteer base, Dicker said: “At least for now. I don’t know about the long run, but this galvanizes people, especially around something like MLK Day, and brings in new volunteers.”

Staff writer Hamil R. Harris contributed to this report.

Friday, January 09, 2009

6326: An Inconvenient Truth In Advertising.


We’ll bet the creative team responsible for this ad checked the top box.

6325: Pushing Mail Stereotypes.


DDB Worldwide is responsible for this N.Y. Lottery commercial starring a Black guy pushing the office mail cart. It’s not the first time DDB has presented a Black mailroom attendant. Guess it’s the only role for Blacks that DDB is familiar with. Cyrus Mehri, take note.

Thursday, January 08, 2009

6324: Stalling With Ex-Senator Larry Craig.


Dumping the news in a MultiCultClassics Monologue…

• Former Senator Larry Craig decided to dump attempts to reverse his guilty plea. Next time he goes into a toilet stall, he should just take a dump—and nothing more.

• Walgreens announced plans to cut 1,000 salaried employees, which translates to about 9 percent of its corporate management. Hey, all the guys are invited to hang out with former Senator Larry Craig

• Macy’s announced plans to close 11 stores in 9 states, citing poor sales performance. But Macy’s had the loot to hire Donald Trump as a spokesman?

6323: Seeking Writers With Leadership Skills.


This actual job listing from craigslist was mistakenly published in the Writing/Editing category. Then again, given the sad state of affairs for Madison Avenue copywriters, maybe it wasn’t a mistake.

JANITORIAL, CREW LEADER WANTED

Reply to: ELUCAS@KIMCOCORP.COM
Date: 2009-01-08, 5:59PM CST

General retail store maintenance, including, but not limited to: trash removal; dusting; cleaning and restocking supplies in restrooms, break rooms, sweeping and mopping floors; vacuuming; window washing; scrubbing and buffing floors, order supplies, good communication with store managers, other duties as assigned. Specific duties may vary. Must be a hardworking, dedicated team player willing to work Weekends & Holidays.

Assign, coordinate, and inspect the work of a small group of individuals engaged in retail cleaning. Train new personnel regarding the use of cleaning supplies and methods, and schedule for performing various tasks. Perform site evaluations to assure that work is completed in a timely manner and in accordance with established procedures. Monitor work performance and inform the Operation Manager of progress of new employees, or any problems with employees.

• Knowledge of generally accepted methods of retail cleaning of buildings
• Knowledge of products and equipment used in cleaning buildings
• Knowledge of safety precautions and procedures associated with retail cleaning
• Ability to communicate effectively orally with co-workers, supervisors and the general public
• Ability to supervise
• Ability to work independently

6322: Cyrus Mehri Makes His Move.


From AdAge.com…

Study: Ad Agencies Exhibit ‘Pervasive Racial Discrimination’
Blacks Make 20% Less than Whites; Groundwork Laid for Class-Action Suit

By Marissa Miley and Ken Wheaton

NEW YORK -- The ad industry doesn’t simply have a diversity problem. According to Cyrus Mehri’s Madison Avenue Project, it is guilty of “pervasive racial discrimination” that not only underhires and segregates African-Americans but pays them 80 cents for every dollar it pays comparable white employees. With current efforts to bridge the gap doing little more than “blaming the victims,” Mr. Mehri and the NAACP are laying the groundwork for a possible class-action suit against the industry.

“The NAACP and my firm are joining forces to take on the advertising industry to end the long era of purposeful discrimination,” Mr. Mehri said in New York today, where he, NAACP Interim General Counsel Angela Ciccolo, activist Sanford Moore and economists Marc Bendick and Mary Lou Egan held a press conference. The industry, Mr. Mehri continued, “has robbed the African-American community of equal opportunity, good positions and, most important, their dignity.”

Mr. Mehri’s civil-rights firm, Mehri & Skalet, specializes in class-action cases, including successful discrimination cases against Coca-Cola Co., Ford Motor Co. and Texaco. He said the Madison Avenue Project, though, is best compared to his Women on Wall Street project, which focuses on gender discrimination in financial institutions. He said he would release a clearer timeline for the Madison Avenue Project by the end of the month.

‘Tried to get people to listen’
The Madison Avenue Project follows decades of prior attempts to break down racial discrimination in the $31 billion advertising industry. “For over 30 years, I’ve tried to get people to listen,” Mr. Moore said, comparing “the streets of Madison Avenue” to the “segregated graveyards of the past.”

While that may seem like hyperbole to some, the study, authored by Mr. Bendick and Ms. Egan, offers some startling findings:

• Black college graduates in advertising earn 80 cents for every dollar earned by their white counterparts.

• The total U.S. population is 12.8% African-American. Blacks should represent 9.6% of advertising professionals and managers, according to U.S. Census Bureau and U.S. Equal Employment Opportunity Commission estimates. But actual representation falls dramatically short of that expectation—about 55% short.

• Blacks are only 10% as likely as their white counterparts to hold a position that pays $100,000 or more per year.

• Compared with the overall U.S. labor market, the advertising industry fares significantly worse on eight measures of employment for black managers and professionals—by an average of 36.7%.

According to the NAACP’s Ms. Ciccolo, black workers “have a better chance of being struck by lightning” than being employed at some agencies.

“We’re getting beyond opinions or perceptions and down to hard-core facts,” Mr. Bendick said.

American Association of Advertising Agencies President-CEO Nancy Hill, who attended the press conference, said, “The numbers speak for themselves,” but she didn’t want to comment farther until she read the entire study.

Efforts have been made
Since the Civil Rights Act of 1964, efforts have been made to combat and eradicate such racial inequities, specifically by the Urban League of Greater New York, the NAACP and the New York City Commission on Human Rights. Most recently, the NYCHR opened an investigation in 2004 into the practices of 16 leading agencies that resulted in all signing agreements vowing to fight racial discrimination over a period of three years. But that has resulted in what Mr. Moore calls a “minimalist” response from the industry.

He has particular disdain for chief diversity officers. “Diversity executives and diversity consultants are diversity pimps. The only thing that’s diversified are their bank accounts,” Mr. Moore said. “They’re put there as window dressing. And window dressing gets taken down after the holidays.”

Mr. Bendick and Ms. Egan, on the other hand, said such positions can be very useful—if the executives report to CEOs and the CEOs have the will to diversify their agencies. But they both added that if there is no commitment at the highest levels of the agency, the role is indeed window dressing.

Jason Chambers, author of Madison Avenue and the Color Line, called the Madison Avenue Project a “fine idea,” and said it is the first initiative of its legal magnitude. However, he pointed out that the beleaguered state of the economy limits the potential positive outcome of such a project.

‘Couldn’t come at a worse time’
“Honestly, it couldn’t come at a worse time,” he said via e-mail. “How much can be done to encourage new [minority] hiring when many firms are laying off experienced people of all racial and ethnic persuasions?” Mr. Chambers said in order to bring about change in the industry, holding companies and agencies need to have a “consistent commitment to funding and encouraging minority participation” over the long-term. At a minimum, he said, this should be done for a decade, “not one to two years with an occasional report to a body whose leadership and focus changes.”

At today’s press conference, Ms. Ciccolo specifically addressed economic concerns. “Recession is no excuse for discrimination,” she said, adding, “There is no bailout for [its] casualties.” She said the Madison Avenue Project is the first major civil-rights initiative of 2009.

While Mr. Mehri doesn’t have a precise timeline, he said he and the NAACP are interviewing industry employees and doing more homework. Referencing Nat King Cole’s comment that Madison Avenue is afraid of the dark, Mr. Mehri said, “They’re going to be afraid of the sunshine we’re going to bring to the industry.”

6321: Arbitron Loses, Um, Settles Lawsuit.


From Adweek.com…

Updated: Arbitron Agrees to Settle Lawsuits
The suits alleged that the rating company engaged in deceptive marketing in the deployment of its portable people meters

By Steve McClellan

NEW YORK Arbitron said today that it has signed consent agreements to resolve lawsuits brought by the states of New York and New Jersey in October that alleged the rating company had engaged in deceptive marketing in the deployment of its portable people meter in the New York radio market.

The New York suit also charged that Arbitron had failed to disclose flaws in the New York PPM that resulted in the underrepresentation of African-American and Hispanic radio listeners, causing financial harm to minority broadcasters in the market. The New Jersey lawsuit alleged violations of that state’s consumer protection and civil rights laws relating to the marketing and commercialization of the portable people meter.

The states confirmed the agreements, with the New York State Attorney General’s office calling its settlement the first of its kind in the nation and saying it calls for an “overhaul” of Arbitron’s New York PPM methodology.

“The radio airwaves should represent the diversity of New York State,” Andrew Cuomo, New York State Attorney General, said in a statement. “With this lawsuit, we sought to address the misrepresentation of a flawed product in the marketplace and its impact on the communities that need the most protection. This agreement ensures that Arbitron will fairly measure radio listenership in New York and fairly represent New York’s diverse radio market. As Arbitron works to improve this product, which should not have been released in its current form, my office will aggressively hold Arbitron to rigorous standards to make PPM a better product.”

New Jersey Attorney General Anne Milgram said the settlement “will ensure that Arbitron consumers are receiving a more accurate sampling product while, at the same time, ensuring that minority-owned broadcasting outlets are competing on a more level playing field.”

Arbitron CEO Steve Morris stated: “Broadcasters, agencies and advertisers in New York can continue to use PPM measurement of radio without any hesitation or reservation. We are also pleased to be able to resolve this action within the framework of our continuous improvement program for the portable people meter ratings service in the New York radio market. These initiatives are sure to increase the accountability of radio to the benefit of all New York radio broadcasters and their advertisers.”

As part of the agreements, Arbitron pledged to recruit more people for its listenership panels in cell phone only homes and to make greater attempts to recruit people in person. The original lawsuit charged that Arbitron’s failure to do so resulted in the disproportionate exclusion of African Americans and Latinos from its ratings panels.

The company also agreed to take “all reasonable measures” to insure that an average 75 percent of the data issued by the New York PPM system for all demographic groups was usable and reportable by April 1. 2009, “and to ensure that subcategories comprising 10 percent or more of the New York Metro population fall within 90 percent of the overall 75 target.”

Arbitron also agreed to strive to obtain accreditation for the New York PPM service from the Media Rating Council, which previously denied accreditation. The state said it reserved the right to revoke the agreement and restart litigation if Arbitron does not receive the MRC’s formal blessing by Oct. 15, 2009, or if it does not achieve the methodological changes agreed to by certain dates.

The company also agreed to pay $200,000 in settlement of the claims and $60,000 for costs. The company will pay $100,000 to the National Association of Black Owned Broadcasters (NABOB) for a joint radio project between NABOB and the Spanish Radio Association to support minority radio.

Arbitron also agreed to fund an advertising campaign in the New York market (of at least $25,000) promoting minority radio and to include a disclaimer on promotional material indicating that PPM ratings are based on audience estimates and should not be relied on for precise accuracy or precise “representativeness” of the New York radio market.

The ratings firm will also conduct a study “to determine and cure measurable bias the PPM methodology may have on racial minorities.” The study is to be completed in July; any biases are to be remedied within six months.

This story updates an earlier item with the news that Arbitron has also agreed to settle the New Jersey lawsuit.

6320: Call A Real Doctor.


While the FREE product coupon entices you, the STD results on the tongue and lips kill the deal.

6319: Black Women, Be More Like Oprah.


Associated Press presents another study revealing the obvious. Although you know some morons are saying, “Quit whining—barriers and glass ceilings never stopped Oprah.”

Black female execs need networks: study

From Associated Press

Black women face special challenges in their efforts to reach the top levels of corporate America, according to a new study.

Weaker or less strategic networks and inaccurate perceptions of their abilities are two leading barriers to their advancement to the positions of CEO, CFO or COO, according to the Executive Leadership Council, an organization for black executives.

One percent of senior corporate officers are black women, according to the ELC, compared with 3 percent for black men, 14 percent for white women and 77 percent for white men.

The ELC questioned 150 executives, ranging from vice presidents to CEOs and board members from a variety of industries and locations, about reasons for the disparities. Thirty-one percent cited networking and 24 percent cited a perception gap as hindering the advancement of black women. Fifteen percent cited racism.

Seventy-five percent of the respondents said it was important to have senior executives who are minorities in order to provide new ideas and innovation and better reflect the diversity of their customers.

“If you have the same group of people looking at the same issues, you will come up with the same solutions,” said Carl Brooks, CEO of the ELC.

To overcome these barriers, black women executives should seek challenging, high-profile assignments; create action plans for accomplishing their career goals; work with executive coaches; and take advantage of critical feedback, respondents said.

“At the end of the day, there is no replacement for outstanding performance,” said Jerri DeVard, a black woman who has worked for a variety of corporations and now runs DeVard Marketing Group in New York. “But then there are all those intangibles, and sometimes those intangibles are more important than the performance. You need someone who can demystify those intangibles and say, ‘These are the things that are getting in your way.”’

The study, released Wednesday, was conducted by Harris Interactive from Nov. 4 to Dec. 2.

Due to its small sample size, it is not scientifically representative of the business community at large.

Wednesday, January 07, 2009

6318: Dummies Are Standing By.


Saw the book above and wondered if anyone’s written a Diversity for Dummies version yet. There’s an entire industry on Madison Avenue that could benefit from such a title.

Tuesday, January 06, 2009

6317: Craig Brimm Does David Letterman.


Craig Brimm presents a Top Ten List. Should’ve hired Biff Henderson to read it.

6316: Ogilvy On Advertising 2009.


From Ogilvy On Advertising, David Ogilvy on Firing:

Agencies used to fire people at the drop of a hat. Stirling Getchel’s otherwise admirable agency had a turnover in staff of 137 percent in one year. Another agency fired a copywriter because he dared to talk to the boss in the men’s room. Today the boot is on the other foot. The people who work in agencies are lamentably nomadic. I recently hired a 40-year-old copywriter who had already changed jobs eleven times.

Ogilvy & Mather fired up to 10 percent of its staff today, with some rumors estimating the headcount at over 300. How times have changed.

6315: Cold Steel.


Metal of dishonor in a MultiCultClassics Monologue…

• Aluminum manufacturer Alcoa announced that 13,500 workers would get canned. Get it? Aluminum and canned. Bwahaha!

• Automakers recorded their worst December to Remember in 15 years, as Chrysler led the pack with a 53 percent sales decline. Hey, if they decided to build some aluminum cars, lots Alcoa workers could go back to work.

• Air India is taking heat after firing 9 flight attendants for allegedly being grossly overweight. The women ranged from 24 to 70 pounds overweight. In the U.S., they might have been charged hefty fees for the extra junk in da trunk.

6314: Omnicom Hires Diversity Chief.


From AdAge.com…

Omnicom Taps Warren for New Diversity Role
Former Arnold Exec Will Be Chief Diversity Officer for Holding Company

By Rupal Parekh

NEW YORK — Omnicom Group has tapped Tiffany R. Warren of Arnold Worldwide to serve in the newly created role of chief diversity officer at the holding company.

Ms. Warren has been at Havas-owned Arnold since 2005, most recently serving as VP-director of multicultural programs and community outreach. In that capacity, she oversaw programs within the agency to recruit and retain multicultural talent.

Outside of Arnold, she spearheaded AdColor, a collaboration of the American Association of Advertising Agencies, Advertising Club of New York, AAF, Association of National Advertisers, Advertising Research Foundation and Arnold to promote increased diversity in the advertising and marketing industries.

Ms. Warren, who blogs for Advertising Age’s Big Tent blog, is well-known in adland for her diversity efforts, having spent time as manager of diversity programs at the 4A’s. In 2007, she was named one of Advertising Age’s Women to Watch.

An Omnicom spokeswoman confirmed the hire, while an Arnold spokeswoman said the agency intends to find a replacement for Ms. Warren and has already initiated a search to fill the position.

The creation of such a position in the C-suite is a clear sign that Omnicom, the world’s largest marketing services company, has made it a priority to improve its track record for the hiring and retention of minority ad executives. It’s particularly notable as Omnicom recently undertook staff reductions in the thousands.

The news of Ms. Warren’s hire also comes as Cyrus Mehri, one of the nation’s top civil rights attorneys, has turned his attention toward the ad industry’s woeful diversity record.

Mr. Mehri’s law firm later this week will reportedly announce an initiative called the Madison Avenue Project, dedicated to address racial inequality in the ad business.

6313: Face Time.


Looks like Erykah Badu is in a bizarro NBA ad.

6312: Clip And Save Your Career.


Now you have the opportunity to be a Campaign Manager. No, not for the next big political candidate. It’s even more exciting than that, as you’ll discover from this actual job listing.

Campaign Manager: Coupons, Inc.

Company Description:

Coupons, Inc. is a privately held company founded in 1998 with its corporate headquarters in Mountain View, CA. Coupons, Inc.’s core couponing, customer acquisition, and e-mail marketing services provides clients with creation, distribution, tracking, and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Hundreds of the world’s leading consumer packaged goods manufacturers distribute coupon offers via Coupons, Inc.’s distribution network and Digital FSI platform of thousands of consumer websites. Coupons, Inc. represents the most flexible, effective, fraud-resistant, print-from-the-web coupon solution available in the world, and is a popular, rapidly growing alternative to traditional couponing.

Position Summary:

Reporting to the Director of Online Marketing, the Campaign Manager will be an integral part of the marketing team that will lead the company’s coupon online distribution and online traffic acquisition initiatives. Working directly with online media publishers, search engines, and ad networks, the marketing associate will manage various areas of marketing programs including display ad campaigns, CRM campaigns, third party email campaigns, campaign optimization, creative production, marketing product development, and reporting. This position is required to interact extensively with business counterparts from various organizations both inside and outside the company.

6311: Avoiding The New Amateur Hour.


The Cult of the Amateur: How Today’s Internet is Killing Our Culture by Andrew Keen was originally published in 2007. So more prominent sources than MultiCultClassics have already reviewed it. Why, there’s even a pretty funny critique by Lawrence Lessig, an Internet law professor at Stanford University and noted author, who apparently took offense to Keen’s comments about him and proceeded to pick apart the book’s “sloppiness, error and ignorance.”

Regardless, The Cult of the Amateur should be required reading for everyone getting deeply involved with digital communications, as Keen ponders ideas that demand consideration from an advertising perspective. Yeah, Keen tends to go over the top on a few subjects—and gurus might find sloppiness, error and ignorance—but he still serves provocative food for thought.

Keen points out consumers are having an increasingly difficult time separating the ads from the content in our Web 2.0 world:

According to a Pew Internet and American Life Project study, while most people can distinguish between regular programming and infomercials on television, and between regular content and advertisements in print publications, 62 percent of Web browsers could not distinguish between paid and unpaid sites among search results.

Advertising creatives have already been exploiting the situation, using bait-and-switch tactics or total lies to lure online consumers. In certain instances, perhaps there is a compelling reason for inventing messages that don’t look or feel like ads. But where do we draw the line? The industry has always had a strained relationship with the public. Adpeople and advertisers are hardly viewed as trustworthy. Won’t the final result of deliberate deception inspire further suspicion and loathing—plus reduced recall and instant dismissal?

Additionally, the blogosphere presents fresh controversies like Mrs O, where visitors eye Michelle Obama’s wardrobe and accessories, courtesy of Bartle Bogle Hegarty LLC. Some have declared we shouldn’t care who publishes the material. However, a significant percentage of the blog’s fans are probably Black women. Would they be interested to know Mrs O is being brought to you by the wonderful folks of Madison Avenue, where Blacks have faced discrimination for generations? Does it matter? It’s tough to say.

Throughout our history, there have been practitioners and disciplines that almost delight in tricking people for attention. Direct marketing is especially guilty, with misleading envelopes and spam that appears to be official, important or friendly. Culprits insist the ROI and response rates justify the means. But the public has labeled much of direct marketing as junk mail. What curse word will they ultimately pin to Web 2.0 marketing?

Keen’s rant focuses on the “democratization” birthed by the Internet—the spawning of amateurs who’ve replaced the experts in our culture.

This phenomenon is evident in the glut of ad blogs, where any low-level art director or copywriter with a WordPress account feels qualified to unseat Bob Garfield, and local media wonks believe they’re the reincarnation of Rosser Reeves, David Ogilvy and Bill Bernbach.

One wonders if Keen’s observations also apply to the production of digital advertising. NeoExperts accustomed to DIY directing turn viral videos into in-house projects. Who needs David Fincher or Joe Pytka to enhance a storyboard and take things to the next level? Why, Seth has been a Wunderkind cameraman ever since Mom and Dad bought him a Sony Handycam® in community college. Forget Annie Leibovitz or David Carson. I’ve got a digital camera in my cubicle, and I’m proficient in Illustrator, InDesign, Photoshop and Flash.

It doesn’t help that meager budgets and overly ambitious schedules are influencing the issues. Or that ROI and response rates justify the means—and the mediocre design.

Digital democratization has invited the masses to participate in crafting homemade ads too. But honestly, has anyone seen a decent consumer-generated commercial in the last century? Can we please quit this lazy gimmick immediately?

The online masses become angry mobs in a flash as well, quickly exposing cultural cluelessness—real and imagined. So you’ve got to be ready to react, revise, respond, repel, regroup, reject or simply do nothing. Which route will you choose to avoid looking amateurish?

In the end, it’s imperative to hold the digital marketing debates and discussions now. The Web 2.0 world defies control—we can’t hope to manage it. But we can exhibit greater purpose, intelligence and responsibility when we create in the undiscovered country. The Cult of the Amateur: How Today’s Internet is Killing Our Culture by Andrew Keen gives us motivation to seek better ways.

Monday, January 05, 2009

6310: The Madison Avenue Project.


Steve Hall at Adrants reported Cyrus Mehri is making a move, and he’s even bringing the NAACP along for the ride. According to Adrants, Mehri will introduce the Madison Avenue Project on January 8 at 11am, starting with the unveiling of a new study on racial disparities in the advertising industry. Bet on adding the document to the list of studies revealing the obvious. Plus, look for the Madison Avenue Project to generate bigger explosions than the Manhattan Project. Wonder if any agency honchos will bother to show up. They’ll probably just send their Diversity Chiefs, Inclusion Commanders, Rainbow Committees and Multicultural Moguls as representatives. Or the mailroom staffers.

6309: It’s Not Rocket Science.


A moon launch idea is a terrible thing to waste…?

6308: Harry Webber Is A Very SMART Guy.


Divide And Conquer: Target Your Customers Through Market Segmentation by Harry Webber was originally published in 1998. So yeah, MultiCultClassics is a little behind on our reading list. Allow us to explain.

We’re semi-embarrassed to admit we hadn’t heard of Harry Webber until he started routinely commenting at The Big Tent. At one point, we felt Webber was overly harsh in his criticism of a blogger there, and wound up trading emails about it. Webber essentially told us to buzz off, which immediately won our attention and respect. During the exchange, Webber mentioned he had authored the best-selling book being reviewed here. Sure enough, Divide And Conquer was in our personal library, having been purchased nearly a decade ago, yet never read. Don’t know why. But blog visitors should avoid making the same mistake.

You can learn about Webber at his website, MadisonAveNew, where he regularly posts his thoughts and visions for the advertising industry. Plus, a quick scan of Webber’s bio will show the man has accomplished more in a fraction of his career than the rest of us will probably achieve in a lifetime. He always seems to run a few paces in front of everyone else.

Divide And Conquer was—and continues to be—a book ahead of its time. Ten years ago, Webber already foresaw the challenges at traditional advertising agencies, spotting the key issues plaguing today’s practitioners. Declaring the death of mass marketing, Webber started leading the way toward segmentation, which he referred to as selective marketing. The wake-up call included straightforward thinking like, “Markets must be efficiently selected before they can be effectively sold.” Webber created the agency and acronym SMART—Selective Marketing Advertising Research Technologies—to move to the next level.

The book is comprised of 15 case studies demonstrating selective marketing in action. These chapters are different than typical branding reports, however, as each unfolds like a short story. Webber recorded the inherent human drama in the scenarios, presenting iconic or soon-to-be-famous players collaborating to invent breakthrough solutions. It’s a celebration of the creative spirit, highlighting the passion and enthusiasm that fuels the search for ideas.

The tales are diverse—from classic views of Madison Avenue’s Golden Age to explorations into the Web 2.0 world. Advertising aficionados will appreciate the historical references while applying the lessons to contemporary contexts. For example, the Ford Motor Company case study almost mirrors the current auto industry spectacle. Let’s hope a Webber wannabe will handle matters with equal savvy and success.

Webber continues his pioneering drive into 2009. His website boasts phrases like, “The Journal of NeoAdvertising,” and “Harry Webber Will Now Reinvent Advertising.” Additionally, he’s directing The Gasp Company, offering “Creative Solutions For The Post-Advertising Era.” Check out what the man is doing now. You won’t be able to catch up if you wait ten years.

Divide And Conquer: Target Your Customers Through Market Segmentation by Harry Webber is still available via major booksellers. Cost-conscious consumers can find used copies at abebooks.com.

Sunday, January 04, 2009

6307: Subliminal Advertising. Blatant Huckster.


Parade magazine published a story by marketing guru Martin Lindstrom titled, “How Subliminal Advertising Works.” What’s next, Mr. Lindstrom—an exposé on Chariots of the Gods? If you have about five minutes of your life to throw away, go ahead and read the drivel. Did Lindstrom use subliminal techniques to persuade Parade to publish the pap—or plain, old-fashioned hucksterism? Bet on the latter.

6306: Stinkin’ Situations.


Scouting through the news with a MultiCultClassics Monologue…

The Los Angeles Times reported the Boy Scouts have launched a campaign to increase Latino participation in California. The organization is currently about 3 percent Latino. The Boy Scouts are aware of the challenges. “We go in in a uniform that looks like the Border Patrol,” said the head of the Scouts’ Los Angeles Area Council. “Then we ask [adult volunteers] to fill out complex applications that ask for their Social Security numbers. I think we’ve found some good ways in L.A. to deal with some of these things, but we have to do a better job of getting parents to see Scouting as something that aligns with their hopes and dreams for their kids.” Badges? Badges? We don’t need no stinkin’ merit badges!

Update: Advertising Age reported on the Boy Scouts too.

• Sears and Kmart employees don’t need no stinkin’ employer matching contributions programs. Actually, they won’t have the option, as the struggling retailer announced it will stop contributing to employee 401(k) plans.

• Apple is facing a lawsuit over charges that iMac screens are defective. Hey, the PC character in the Apple advertising campaign will have a field day with this scenario.

Saturday, January 03, 2009

6305: Digitally Disabled?


There is something almost sad about this actual craigslist ad. If someone has the ability to create a Word document, why can’t they turn it into a pdf? And why do they need someone else to retype the Word document? You get the feeling this individual will be delivering the Word document on a floppy disk.

Make a PDF for me.

Reply to: gigs-979066104@craigslist.org
Date: 2009-01-03, 4:35PM CST

I am looking for someone to retype a Microsoft Word Document for me and make it into a PDF for me.

I think $20 is fair for this.

Send me your phone number if you can type fast and convert a file into a PDF.

I also want someone to make a picture on the first page of the PDF so I call sell this as an ebook.

I can tell you the name I want on the cover and I want you to make it look like a picture of an ebook on the first page of the PDF.

IF this project works out, maybe you can help me with a different project too.

6304: Surveying Scoundrels.


The New York Post conducts an online survey to name the biggest scoundrel. Meanwhile, FRS says a recent survey of FRS.com customers showed “93 percent of the respondents indicated they prefer FRS over Red Bull.” Um, if you survey your own damned customers, shouldn’t you get a 100 percent preference rating?

Friday, January 02, 2009

6303: The First Overreaction Of 2009.


The New York Times spotlighted Publicis Groupe Overlord Maurice Lévy, who gushed about Barack Obama’s presidential victory. Lévy had emailed the 15,000 Publicis drones in the United States and declared, “Congratulations on such a great choice. Once again the American people have proved that they are right there when it comes to turning points in history—and they know how to make history.” Lévy elaborated in the New York Times interview by saying, “I have always thought politics, that is something I should not get involved in. But I had to because this is so fantastic. It erases all the bad images, the bad pictures of the last eight years with one vote. It is a wonderful demonstration of the strengths of America, a formidable lesson for the world.”

Um, that’s just swell, mon ami. Too bad your advertising agencies can’t show similar progressiveness. Publicis Groupe shops know how to make history by failing to embrace diversity for decades. It is a wonderful demonstration of the strengths of White male dominance.

6302: Safe And Insecure.


Flying through a MultiCultClassics Monologue…

• A Muslim family was kicked off an AirTran flight after other passengers reacted to hearing family members talking about the safest place to sit on the plane. Despite being cleared by FBI agents, the family claims the airline refused to rebook them. Looks like AirTran was just answering the family’s initial question—the safest place to sit is on another airline’s plane.

• Bratz are back. Despite an initial ruling ordering Bratz be removed from stores, a judge decided such an act might adversely affect retailers, and allowed for a modification. This scenario is starting to feel like the alleged feud between Jennifer Aniston and Angelina Jolie.

Thursday, January 01, 2009

6301: New Year, New Nonsense.


Purely religious and ridiculous in a MultiCultClassics Monologue…

• Atheists filed a lawsuit demanding references to God and religion be deleted during the upcoming presidential inauguration. The lawsuit stated, “Plaintiffs are placed in the untenable position of having to choose between not watching the presidential inauguration or being forced to countenance endorsements of purely religious notions that they expressly deny.” Hey, we all have a cross to bear.

• Former NBA star Charles Barkley was busted on suspicion of drinking and driving in Arizona. Barkley allegedly insisted to cops that he ran a stop sign to pick up a woman for oral sex. The man’s ability to create legal alibis, um, sucks.