Wednesday, March 30, 2011
8668: Waste 10 Minutes Of Your Life.
This Regions ad is not a 10. In fact, it looks like the art director spent about 10 seconds designing it. And 10 account people probably rewrote the copy. Of course, a committee of 10 clients demanded 10 million revisions. And it likely arrived to the publication 10 days late. All for a total profit of $10 to the agency.
Oh, and the ad will be lucky to generate 10 responses.