Badvertising in a MultiCultClassics Monologue…
• Denny’s and new AOR Gotham recently launched a “branded entertainment” campaign. Ironically, the work does a poor job of branding and it’s not very entertaining. Denny’s Chief Marketing Officer Frances Allen gushed, “The ‘Always Open’ series utilizes celebrities to draw attention to the kinds of dialogue you’ll overhear all the time at Denny’s—sometimes funny, sometimes heartwarming, but always authentic.” Right. Can’t wait to see the episode featuring a Black celebrity. Given the restaurant chain’s history of racial discrimination, the “authentic” dialogue should be hilarious.
• The Shack should change its name to The Rack—gun rack, that is. A Radio Shack in Montana is offering customers a pistol or shotgun with special Dish Network packages. The storeowner claims that since launching the promotion last October, business has tripled. Ditto the threat of his store being held up by armed robbers with Dish Network.
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