8634: Too Many Chiefs.

Advertising Age published a ridiculous column titled, “Want to Retain Talent? Time to Appoint a Chief Culture Officer.” Can’t knock author Lorraine Lockhart for capitalizing on the recent talent management crisis that surfaced at the 4As 2011 Transformation Conference to hype her book—which happens to be a semi-new release in the 4As Management Series. But her basic premise displays a culture cluelessness, likely rooted in an unfamiliarity with agencies today. Otherwise, Lockhart would realize that it will only be beneficial to hire a Chief Culture Officer if agencies simultaneously fire the Chief Executive Officer, Chief Marketing Officer, Chief Creative Officer, Chief Financial Officer, Chief Diversity Officer and all the other Chiefs who make life unbearable for the “Indians” doing the work.