Numerous media sources have reported on the launch of Joan, a new White-female-owned advertising agency founded by Lisa Clunie and Jaime Robinson. The hype includes promoting “The Joan Foundation for Diversity in Advertising” with website copy that reads:
The world needs more irregular thinkers, and those are likely to come from more surprising places. See, as creative people, our unique life experiences are the building blocks for our best ideas. So, we’re establishing a foundation where a percentage of our time and profits will be spent seeking and inspiring brilliant people from all walks of life to join our field.
Watch this space as the Foundation announces its board, goals and plan.
Oh boy, MultiCultClassics will be visiting often to learn the exciting details.
Additionally, Robinson declared, “You don’t need to be a woman to work at Joan. Our philosophy is that a diversity of talent is what brings unique, interesting ideas. If you have the same, you’ll get the same.”
Okay, but right now, the diversity appears to be diverted—that is, it looks like the inclusiveness is exclusive to White women. Will the “percentage of our time and profits” dedicated to battling sameness exceed 3%? Or is this just the same old, same old smokescreen?