Wednesday, August 23, 2023

16360: Pimps’ Performative PR.

 

Digiday published a seemingly quarterly report on DE&I in Adland titled: Diversity execs sound off on the current state of DE&I in advertising—a work in progress. Actually, it’s a work in lack of progress. The story is labeled “Member Exclusive” content, yet is there any need to pay for a chance to peruse it? The first two paragraphs—which can be viewed for free below—read like every Chief Diversity Officer performative PR piece presented in the past decade. It’s a Pimp-O-Rama Pity Party!

 

Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress

 

By Kimeko McCoy

 

After more than two years of commitments and promises, yet another report from the 4A’s points out that the ad industry still has a ways to go in its diversity, equity and inclusion efforts.

 

However, chief diversity officers at U.S. agency holding companies say diversity stats are just a small part of what’s happening across the DE&I landscape. Ultimately, it is, and continues to be, a work in progress.

Tuesday, August 22, 2023

16359: Repeating RTO Ranting.

 

Advertising Age published a perspective from Said Differently CEO Rachel Barek, who advocated for White advertising agencies to go fully remote. On the one hand, Barek’s viewpoint is surely fueled by her company’s position as a consultancy that “curates experts, creating team alchemy”—which sounds like a fuzzy twist on crowdsourcing freelance services à la the defunct Victors & Spoils. On the flip side, the way that Adland has evolved into a project-based business calls for a different approach. Although Barek missed the opportunity to call out how RTO mandates may adversely affect racial and ethnic diversity, as Black and Brown people are not eager to come back to enterprises built on systemic racism.

 

Why Agencies Should Go Fully Remote—And How Return-To-Office Mandates And Hybrid Schedules Are A Risky Bet

 

When creatives are forced into an inefficient work model, they can easily bring their talents elsewhere

 

By Rachel Barek

 

In recent weeks, we’ve seen a renewed push from companies to get employees back to the office. Some are threatening potential financial repercussions to those who refuse. In perhaps the strangest irony, even Zoom, the company that powered the remote work revolution during the pandemic, called on its workforce to return to the office at least two days a week.

 

When Zoom announced its “structured hybrid approach,” it led to headlines such as “The remote work revolution is officially dead.” That makes for provocative clickbait, but it isn’t true. Average office occupancy in major cities remains below 50%, and the vast majority of employees continue to believe they are more productive working from home.

 

In my experience, they are right. I expect this latest wave of return-to-office pressure to fail just as the previous ones have, especially in the creative industry. Top talent has never had more career options. Even in a softer economy, employees—not companies—still have the leverage. And clients are starting to catch on that they’re ultimately the ones paying for all that fancy office space. That’s why our industry should realize that the way we work has fundamentally changed and lead the charge toward a distributed work model future.

 

While I disagree with agencies that believe their teams need to be physically together at all times, I can at least respect that perspective. What makes even less sense is the hybrid model that so many agencies are trying to adopt. According to EY’s Future Workplace Index, 59% of companies are operating in a hybrid model.

 

The idea is that requiring people to come to the office will strengthen company culture and foster idea-sharing that can’t happen online. In reality, a two- or three-office-days model creates cultural rifts and scheduling chaos. And while the public argument for returning to the office is usually about culture and collaboration, it is more often driven by a dated idea that time in a seat is time better spent. If this is how a company is measuring employee productivity, it either has the wrong employees or hasn’t invested in a real understanding of impact and output.

 

A hybrid approach usually means that people are coming in on different days, meaning that in-office employees spend their time in Zoom meetings they could have easily taken from home. And have you ever been in a meeting where some participants are together in-person and others have dialed in? That is not a level playing field or an environment conducive to collaboration and creativity.

 

Even more specific to the creative industry is the self-inflicted wound in-office requirements have on an agency’s ability to recruit the best talent. If a company mandates three office days per week, employees need to live within a reasonable commuting distance of the office. All of a sudden, instead of recruiting from an ocean of global talent, agencies are reduced to a puddle that’s local to a company’s physical locations. Flexible startups built on a distributed work model can exploit this arbitrage opportunity to recruit talent who don’t happen to live in a major metropolitan area.

 

Allowing just those employees who live beyond a reasonable distance from an office to continue to work remotely creates problems, too. These fully remote employees miss out on career-advancing opportunities and feel overlooked, while colleagues who are not exempt from hybrid work can feel resentful. None of this is good for company culture.

 

In-office requirements are also a financial loser for our industry. As all legacy agencies and holding companies know, real estate is one of the biggest fixed costs. The companies that reduced these costs during the pandemic saw huge gains on their balance sheets. The smart ones passed at least some of these savings on to their clients and talent. Once upon a time, legacy agencies and holdcos were expected to spend big on trophy office space, but that time is long past. Today, clients value value, and that means getting the best work product at the most competitive price. The overhead of a multifloor trophy office compound in New York doesn’t really provide extra value to clients, yet clients end up footing the bill for it.

 

If we’ve learned anything from the pandemic years, it is that every company needs to be intentional about building culture. I get it—as the world returns to normal, there’s a strong desire by many to get back to the good old days. But I predict we’ll look back at this as an inflection point. We all know the cautionary tales of companies such as Kodak that found themselves in the dustbins of history because they believed that what worked yesterday would keep working tomorrow. Those who try to force a return to in-office work in our industry will find themselves on the wrong side of history.

 

When creatives are forced to retrofit their lives back into an old, inefficient work model, they can easily bring their talents elsewhere. In an age when every creative can be a free agent, this is a risky bet.

Monday, August 21, 2023

16358: Will Papa Johns Account Review Be An All-Star Pizza Party?

 

AgencySpy posted on Papa Johns launching a review of its White marketing agencies, reportedly with a targeted focus on DEI. Papa Johns CMO Mark Shambura said, “We are looking for partners who will develop breakthrough strategy and creative work, are collaborative with each other, bring a multicultural perspective, and are representative of the communities we speak to.” That definitely means there are no plans to ever reintroduce John Schnatter. But given the DEI angle, maybe Majority—the shop co-founded by Papa Johns spokesperson, board member, and franchisee Shaquille O’Neal—has a shot.

 

Papa Johns Puts National Marketing Agencies in Review

 

By Kyle O’Brien

 

Papa John’s International, Inc. will issue a review of its national marketing agencies. The review is aimed at accelerating the brand’s analytics-led approach to marketing and consolidate and optimize its partners moving forward, according to a release.

 

The statement stated that Papa Johns is prioritizing potential partners in media and creative that can continue to help establish the superiority of its pizzas and share common brand values, including a targeted focus on diversity, equity and inclusion.

 

Papa Johns had been working with Havas agency Camp + King starting in 2019, and with Havas Media since 2018.

 

Chief marketing officer Mark Shambura, who has been with the brand since May, will lead the agency review process as part of his oversight of advertising, media and field activation, menu strategy, product innovation and digital customer experience for Papa John’s.

 

“We express gratitude to our current agency teams for their partnership and the impactful work we have produced together in the past five years,” said Shambura in a statement. “As we look beyond a post-Covid world, both Papa Johns and the landscape we operate in have shifted significantly.”

 

Shambura went on to say that Papa Johns has evolved as a company, and its marketing efforts need to innovate to meet the needs of the company as well as changing consumer habits.

 

“We are taking the opportunity to reassess our partnerships and embrace new perspectives and expertise that will set us up for the next three-to-five-years. We are looking for partners who will develop breakthrough strategy and creative work, are collaborative with each other, bring a multicultural perspective, and are representative of the communities we speak to,” added Shambura.

 

Papa John’s also hired Jaclyn Ruelle, formerly svp, managing director of cultural impact and brand communications at The Martin Agency, as its vp head of brand in September of last year. Prior to Martin, Ruelle was at MullenLowe U.S. for nearly nine years.

 

The agency search will begin this month and will include select, invited agencies to participate. Pile and Company will handle the review.

 

Papa Johns has continued its transformation following the ouster of founder and former chairman John Schnatter in 2018 due to his use of a racial slur.

Sunday, August 20, 2023

16357: Demanding Deceitful, Double-Dealing, Devilish Designs.

 

Demand Local helps car dealerships and White advertising agencies work together more effectively. Gee, given that car dealers and advertising people are consistently rated among the least trusted professions, does this service enhance deceptive, duplicity, and dastardly skills?

Saturday, August 19, 2023

16356: There’s A Lot Of Crap On The Internet.

 

This Tushy banner stinks. The website is a pile of shit too.

Friday, August 18, 2023

16355: McMotion Sickness With Mickey D’s And Byron Allen.

 

Advertising Age reported on the latest McBattles between Mickey D’s and Byron Allen, where the fast feeder filed a motion that included asking the court to award the Golden Arches with expenses and attorney’s fees incurred in the legal scuffles. Hey, that might exceed $10 billion at this point. If they want to recoup related expenses and fees, consider opening a CosMc’s in the courthouse.

 

McDonald’s Files For Sanctions Against Byron Allen Companies As Part Of Ad Spend Court Battle

 

Fast food giant said it remains on track to meet its goals for Black-owned marketing investments by the end of next year

 

By Ally Marotti

 

McDonald’s has fired back in its ongoing court battle with media entrepreneur Byron Allen, making good on a promise to fight a lawsuit he filed against the fast food chain in May.

 

In this latest spar, McDonald’s has filed a motion for sanctions against Allen’s companies, Entertainment Studio Networks and Weather Group, which include properties such as The Weather Channel and Justice Central. The motion asks the court to award McDonald’s with expenses and attorney’s fees incurred in connection with the complaint Allen filed in May and strike the lawsuit’s “frivolous allegations and demands.”

 

The lawsuit Allen filed in California state court in Los Angeles in May alleges that McDonald's is not on track to meet a 2021 pledge to increase spending with Black-owned media and production companies to 5% from 2%. McDonald’s has maintained that it is on track and has brought on new media partners.

 

That complaint followed a discrimination lawsuit Allen filed against McDonald’s in May 2021, seeking $10 billion in damages and alleging McDonald’s discriminated against his companies through racial stereotyping.

 

In the motion filed this week, McDonald’s alleges that Allen’s companies were using the second lawsuit to pressure it into settling the 2021 lawsuit.

 

“The complaint was filed for the improper purpose of harassing McDonald’s and coercing it to settle the parties’ federal litigation,” according to the motion, which filed this week in California state court in Los Angeles.

 

McDonald’s alleges in the filing that Allen’s most recent lawsuit also misrepresents the size of the company’s annual national advertising budget and the level of its spending with Black-owned media companies. A hearing on the California state lawsuit is scheduled for Aug. 31, according to court documents.

 

Skip Miller, an attorney representing Allen’s Entertainment Studio Networks, said in an emailed statement that the motion is legally unfounded and “an obvious bullying tactic.”

 

“McDonald’s is wrong on the merits of our claim for racial discrimination in contracting, so they’re resorting to name calling and intimidation,” he said. “They’re flailing. Their tactic won’t work.”

 

McDonald’s said in a statement that it remains on track to meet its goals for Black-owned marketing investments by the end of next year. It also said it will continue to fight against Allen’s allegations.

 

“We will not allow Mr. Allen to misuse the legal process and perpetuate untrue narratives at our expense,” the statement said. “We will continue to contest his lawsuits and oppose his scheme to twist and mischaracterize McDonald’s progress to line his own pockets.”

 

McDonald’s advertising spend commitment was part of a broader push to improve diversity and inclusion that the fast-food chain made in recent years. It has also promised to diversify supplier and franchisee ranks and tied some executive compensation to meeting diversity goals.

 

Allen has been sparring with McDonald's for years over discrimination allegations. Earlier this year, he took out a full-page ad in the Chicago Tribune soliciting support from activist investor Carl Icahn in his fight against what the ad said was “blatant racism” at McDonald’s.

Thursday, August 17, 2023

16354: McD ESG TTFN WTF.

 

Advertising Age reported Mickey D’s quietly removed ESG—Environmental, Social, and Governance initiatives—from sections of the corporate website. It’s actually pretty outrageous that the acronym appeared in the website at all. Hey, is MSG being addressed too? And just to complete the LMAO WTF, expect the fast feeder’s White advertising agencies to quietly remove ERG, BLM, and DEI from their systemically racist enterprises.

Wednesday, August 16, 2023

16353: DEI Is Good For Business—But Not When Business Is Bad.

Barron’s reported Wells Fargo Analyst Steven Cahall predicts rough times ahead for White advertising agencies, saying the business is moving toward a downcycle. Forget dropping stock prices and diminishing marketing spends—economic stress typically leads to significantly decreased interest in DEI initiatives. Expect slashing diversity budgets, cooling off heat shields, laying off Human Heat Shields, turning off performative PR, and brushing off crumbs. All of which underscores how systemic racism is rooted in self-interest of racist power. Being in the black trumps being into Blacks.

 

Ad Agency Stocks Drop as Analyst Cuts Ratings, Warns of Rough Times

 

By Eric J. Savitz

 

Advertising agencies’ stocks are losing ground after a downbeat call from Wells Fargo analyst Steven Cahall, who sees signs of economic stress on the ad sector.

 

Cahall cut his ratings on Omnicom Group (ticker: OMC), Interpublic Group (IPG) and Stagwell (STGW) to Equal Weight from Overweight. He cut his stock-price target for Omnicom to $88 from $109, lowered his call on IPG to $33 from $43, and reduced his forecast on Stagwell to $8, from $9.

 

In Monday trading, IPG was off 2.3% at $32.13, Stagwell fell 12% to $6.88, and Omnicom declined 1% to $82.95.

 

His view is that the agency business is headed for a downcycle. “We think new biz is onboarding lower/slower, and existing biz is seeing deferrals and cancellations,” Cahall said in a research note. “TV upfronts show a corroborating theme of market-wide weaker action.”

 

The analyst’s view is that ad agency growth is slowing, pointing to recent commentary from both Omnicom and Interpublic. “This has caught investors by surprise because economic forecasts are favoring a soft landing vs. a hard landing, and because overall ad spend seems to have stabilized and could even be recovering,” Cahall wrote.

 

Omnicom shares have sold off nearly 15% over the last four trading days, following what were slightly disappointing second-quarter financial results.

 

The analyst notes that the ad agencies actually outperformed ad spending in the second half of 2022. “Our conclusion is that early on when cutting ad spend, brands relied heavily on their agencies to help manage the process,” he wrote. “They used marketing services to focus on higher ROI ad dollars in a declining spend environment.”

 

Cahall’s theory is that when marketers cut spending last year, they didn’t reduce the 10% to 15% of their budgets going to agencies, as part of a “do more with less” strategy. Now, he said, “as we’re deeper into an ad recession, they may have turned to holding paid media flattish but are trimming their spending on the 10%+ that goes to agencies.”


Tuesday, August 15, 2023

16352: McThought For The Day.

 

The MediaPost report on Mickey D’s Q2 sales figures featured in a recent post included one sentence worth spotlighting:

 

Successful restaurant level execution, culturally relevant brand and marketing campaigns and continued digital and delivery growth contributed to strong comparable sales results.

 

Culturally relevant brand and marketing campaigns? Did minority-owned advertising agencies—undoubtedly working for McCrumbs—significantly contribute to the fast feeder’s financial success? If so, it’s more fuel for Byron Allen’s $10 billion discrimination lawsuit.

16351: For Publicis Groupe, RTO = Return To Outhouse.

 

AgencySpy posted on Publicis Groupe mandating that U.S. employees return to White advertising agencies’ office spaces for three days per week. The corporate demands included threats of consequences—negative impacts to performance reviews, salary increases, bonuses, and promotion opportunities—for anyone failing to comply. Additionally, the White holding company will not allow people to work remotely for less loot—and the enterprise will stop hiring remote workers.

 

No word if employees with cancer will also face such strict requirements.

 

But don’t worry—gender pay gaps will probably not be affected.

 

As for documented indications that employees from underrepresented segments are reluctant to return to the systemic racism of office life, well, confine any complaints to behind-closed-door ERG meetings.

 

Publicis Asks U.S. Employees to Come in Three Days a Week

 

By Kyle O’Brien

 

As the pandemic fades, more agencies are returning to in-person several days a week, if not the full week. Publicis is the latest to ask its employees to return to the office, starting after Labor Day, for all U.S. marketing services employees.

 

A memo and email obtained by Adweek states that all employees must establish time in the office three days a week, which includes traveling for business and meeting on client sites, and there will be consequences for those who don’t comply.

 

“Failure to meet the 3 day/week in-office expectation post Labor Day may impact performance outcomes, including salary increases, bonus payouts and/or promotion opportunities,” said the email.

 

Those Publicis employees who have an existing documented remote work agreement, however, will be able to keep that arrangement, and those who live far from an office but don’t have that arrangement will be able to talk with their senior leadership to try and arrange an alternative to the three-day in-office week.

 

The memo states that Publicis believes “our collective commitment is needed to build a hybrid future where employees are growing, engaged, and delivering the best for our clients. Any exceptions need to be reviewed by our Talent Partners and senior leadership.” It added that Publicis firmly believes that the office is “an integral part of creating an inclusive and engaging work culture for the future, fueling creativity and innovation while fostering deep client connections, strengthening our interpersonal relationships, and enriching learning opportunities.”

 

Publicis will keep tabs on its employees returning to the office by a “variety of records and information,” which includes visual observations and “facilities data,” which means key card access to buildings, but the memo states that it essentially trusts its employees to adhere to the requirements.

 

Publicis will not offer employees who want to stay remote for less pay that option. In addition, Publicis will also no longer hire remote workers, the memo states.

Monday, August 14, 2023

16350: RTO = Return To Oppression…?

 

The Los Angeles Times published a report on how remote work offers a reprieve from racism—prompting Blacks to resist, reject, and/or hesitate to respond to RTO requests. Meanwhile, more White advertising agencies are mandating staffers return to offices—where the underrepresented can expect a return to offensiveness. Looks like the corporate concern for employees’ mental health only applies to the exclusive majority. Welcome back.

 

Remote work gave them a reprieve from racism. They don’t want to go back

 

By Samantha Masunaga

 

As LeRon Barton weighed his options, he realized what he had to do.

 

If he took a pay cut of $5,000, he could have a fully remote tech job that would let him roam the country and give him the flexibility he craved. Or he could keep his salary and stay at his current job — a network engineer position based at a San Francisco hospital that required occasional site visits and kept him tethered to the region.

 

Patients at the hospital sometimes gave him funny looks when he came to check their room’s Wi-Fi, recalled Barton, who is Black, and staff members questioned his competence. Working remotely during the pandemic showed him a whole different lifestyle: no commute, more time with his family and a break from the onslaught of microaggressions and other racist behavior he’d had to endure.

 

Barton chose the pay cut.

 

“You’re totally out of the rigamarole,” said Barton, who is now a writer and technical project manager at a Southern California tech company. “And just the quality of life has improved drastically.”

 

It’s a sentiment expressed by many Black workers and other people of color who found that remote work lessened the racism they faced on the job.

 

But it forces workers to make a difficult choice — prioritize your mental health or endure for the sake of your career. Remote job opportunities are shrinking as more companies require that workers come back to the office. And even in hybrid workplaces, remote employees can be at a disadvantage for career advancement since managers sometimes forget about them or assume they are less productive than their in-person peers, a concept called proximity bias.

 

“Jobs are built on social capital. We could miss out on those happy hour opportunities,” Barton said. But he’s willing to sacrifice the in-office networking. “Honestly,” he said, “I would trade that in for my peace of mind.”

 

Throughout the pandemic, survey after survey showed what some workers of color have known for years: Workplace politics and discrimination can make the office an undesirable place to be.

 

In 2021, just 3% of Black white-collar “knowledge workers” wanted to return to full-time in-office work, compared with 21% of white ones, according to research from Future Forum, a project backed by instant messaging firm Slack. The research found that hybrid or remote work arrangements increased Black workers’ feelings of belonging at work and boosted their ability to manage stress.

 

Part of the push for remote work can be explained by the preferences of millennial and younger workers, who want the freedom to choose where they do their jobs, said LaTonya Wilkins, founder and chief executive of Change Coaches, a leadership development firm focused on workplace culture.

 

But how supervisors evaluate workers is also a factor.

 

Career coach Jermaine L. Murray said many of his clients, relatives and friends have expressed their reluctance to return to the office. Clients of all races have told him they prefer remote work, but his Black clients have more frequently emphasized that continuing to work from home allowed them to avoid office politics.

 

“It almost felt like the distance allowed for a more objective environment,” said Murray, founder of JupiterHR, which provides career development services.

 

With remote work, the data confirm whether workers are getting their jobs done, and there’s less room for co-workers to take undeserved credit since there are fewer opportunities to socialize on the job, he said. Clients whose companies are switching to hybrid work are looking for other jobs, Murray said. And because of the sluggish economy and cooling labor market, he said, they’re “quiet quitting” their current positions rather than leaving immediately.

 

Opportunities for remote-only jobs, however, are starting to shrink.

 

In April, about 11% of U.S. job postings on LinkedIn were for remote work, down from a peak of nearly 21% in March 2022, according to a May report from LinkedIn. Such jobs were in high demand: Nearly half of job applications via the website in April were for fully remote positions, and only one-third were for jobs without remote or hybrid options.

 

“Professionals that have the opportunity to be in these remote environments and not experience microaggressions at work or not do as much code-switching or all of those things have now said, ‘Oh, that was great for my mental health’ or, ‘It helped me be a little more authentic at work,’” said Andrew McCaskill, a career expert with LinkedIn. “And a lot of employees and workers just don’t want to give that up.”

 

For one 35-year-old paralegal from the Midwest, remote work is now a must.

 

“As a Black employee and someone who is neurodivergent, it’s just better for me,” said the paralegal, who asked that their name and gender not be published for fear of harming future employment opportunities. “I’m able to be more productive. I’m able to focus better. I get so much more work done here in my own space where I’m able to be who I am and think.”

 

Previous jobs often involved being the only Black worker in the office and being judged based on social interactions, the paralegal said.

 

If the paralegal was quiet and focused only on work, managers said to stop being antisocial and hard to approach. On bubbly or chatty days, the paralegal was admonished for not doing enough work. If the paralegal participated in a passionate conversation around the water cooler, criticism would soon follow: Don’t be so aggressive.

 

“There’s never really a happy medium,” the paralegal said. With remote work, however, those problems are eliminated, and the paralegal can focus solely on getting the job done.

 

Management experts argue that remote work opportunities have implications far beyond individual work experiences and affect corporate culture as a whole.

 

Eliminating remote options can also hurt companies’ ability to recruit a diverse workforce. With remote positions, companies can hire people living in geographic areas that are more diverse than the communities around their headquarters.

 

“Companies have to recognize that if they really want to meet their commitments to diversity and inclusion, one of the best levers they can pull for that is remote work,” said McCaskill of LinkedIn.

 

Employers considering a return-to-office mandate should make sure they are giving workers a reason to be in the office, which can make in-person work more purposeful and give fewer opportunities for microaggressions, said Wilkins, the Change Coaches CEO.

 

In a hybrid situation, managers need to make sure employees working remotely are not left out or inadvertently penalized by proximity bias, she said. Part of that could include creating opportunities for employees to get exposure and recognition for their work even if they are remote and destigmatizing mental health support, management experts said.

 

As senior director of talent strategy at UC Irvine, Kimberly D. Jones made sure to have candid conversations with employees about their concerns regarding a return to the office. One employee shared experiences with her that predated Jones’ arrival at the department and explained how those situations contributed to their anxiety about being at work.

 

Jones said she addressed the issue with the employee and the leadership team and now checks in with that employee regularly to make sure they feel comfortable at work. She also makes a point to walk through the work space and greet everyone in the morning, in part to get a sense of the office dynamics and in part to make herself available to any employees who might have concerns.

 

“You have a responsibility as a leader to create an environment where everyone feels welcome and can be successful,” Jones said.

 

Women of color especially face difficult situations at work.

 

Professor Joan C. Williams and her collaborators have built a database of more than 18,000 people as they research the intersection of racial and gender bias in white-collar professions. In almost every dataset she’s seen, women of color report the most bias and the least workplace fairness, she said.

 

Particularly telling is a survey question that asks respondents whether they have access to career-enhancing work. Nearly 90% of white men say yes; for women of color, that percentage sinks as low as 50%.

 

“No matter what industry they work, no matter what company … it’s unbelievably consistent,” said Williams, who is a professor at University of California College of the Law, San Francisco, and founding director of the university’s Center for WorkLife Law.

 

Structural engineer Rapunzel Amador-Lewis has gotten used to being one of very few women, much less women of color, at her workplaces.

 

She remembers being told by a well-meaning male mentor at her first job that as a female engineer, she’d have to “run 110 yards to score a touchdown.” After men at work sites called her “honey” and assumed she was there to deal with office matters rather than inspect their work, she started bringing along a male co-worker — and although that cut down on harassment, the men sometimes assumed her co-worker was the engineer, not her. Her confidence in her skills and abilities was misinterpreted as arrogance and documented as such in a performance review.

 

“I have never had a woman engineer to report directly to,” said Amador-Lewis, who immigrated to the San Francisco Bay Area from the Philippines as a child in 1985. “I’ve had peers, one or two peers every now and then, but I’ve never had a mentor, a female mentor, especially not a woman of color mentor.”

 

Eventually, Amador-Lewis started her own consulting firm and began working from home to better balance her personal and work lives. It took a lot of effort, but she relished being her own boss, she said. She later went back to corporate staff roles at engineering firms but said she left her last job over negotiations to add more remote days to her schedule and resistance to changes she wanted to make to the corporate culture, dynamics and inclusion in the workplace.

 

Would she ever go back to in-person work? She doesn’t love the idea.

 

“If I find enlightenment somewhere,” Amador-Lewis said with a laugh. She is currently taking a sabbatical and embarked on a 107-day cruise around the world with her husband while figuring out her next steps.

 

Maybe she’d accept a hybrid schedule, she said. After all, remote work allows her to take care of the chronic migraines she’s suffered since 2013 and helps her balance her caregiving responsibilities for her husband, who has had seizures. “I would never 100% do in-office again.”

 

Barton, the technical project manager, is also adamant about the benefit of remote work. Despite the shrinking pool of remote job opportunities and the possibility for remote positions to come with smaller salaries, he knows what’s most important to him.

 

“What do you value?” he said. “Do you value your sanctity or do you value the dollar?”