Friday, December 10, 2010

8243: Choice Hotels Status Report.

The New York Times reported Choice Hotels International awarded its advertising creative duties to Doner. The true measure of status is hiring a White advertising agency.

Choice Hotels International, Silver Spring, Md., named Doner, Southfield, Mich., as its lead creative agency. The assignment, with spending estimated at more than $40 million, had been handled by Leo Burnett, Chicago, part of the Publicis Groupe. Choice Hotels brands include Comfort Inn, Comfort Suites and Sleep Inn.

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