Saturday, September 07, 2013

11425: Toyota Rolls Out Clichés.

Is a minority agency responsible for this awful Toyota commercial? The spot presents all the cultural clichés: Soul Train, hip hop, gratuitous breakdancing, clumsy choreography and copy incorporating the word style. The only thing that’s all-new is the title on the end frame.

UPDATE: A blog visitor left a comment indicating the cliché-ridden commercial is the work of White agency Saatchi & Saatchi. Let’s hope Don Cornelius’ estate was paid for the blatant Soul Train rip-off.

1 comment:

ChicagoCENTER said...

The director was Andreas Nilsson, a Swedish director, produced by Biscuit Filmworks, a UK-driven production house.

Saatchi's creative team, headed by Margaret Keene, is primarily white and their work is heavily and traditionally focused on white America. Or work that is filtered through a white European lens.

This Toyota job isn't a cliché, it's just more of the same decision making from the same team of usual decision makers.