Friday, September 27, 2013

11475: Predictive Poop, Pee & Pap.

Advertising Age videotaped JWT Director of Trendspotting—and Marian Salzman protégé—Ann Mack providing her standard Magic 8 Ball® wisdom. Mack is keeping her eye on wearable tech and predictive personalization, which allowed her to sprinkle a Big Data reference into her trendy mumbo-jumbo. Honestly, do hucksters like Mack ever deliver anything that couldn’t be acquired via a basic Google—but certainly not Bing—search? Here’s a prediction: Over the next 12 months, Mack will fail to offer a single insight that creatives will be able to incorporate into a campaign, commercial or coupon flyer.

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