Wednesday, September 18, 2013

11453: Advertising Week Peek 3.

On September 26, Advertising Week 2013 closes out with a contradictory culture clash. “Engaging Hispanic Consumers Across Languages, Markets & Platforms” takes place at 1:00 pm in Liberty Theater. At 3:00 pm in the same venue, the Advertising Club, PwC and others will host “Advancing Diversity, Inclusion & Innovation.” Scheduled attendees include IPG Chief Diversity & Inclusion Officer Heide Gardner and Draftfcb Chief Diversity Officer Keisha Vaughn—even though former Draftfcb CEO Laurence Boschetto vowed his agency would no longer use the term “diversity and inclusion” by 2014. Wonder if Ms. Vaughn must rewrite her title in the New Year.

An interesting showdown happens at noon when Uniworld presents “Listen: The New Multicultural” at Liberty Theater, while LatinWorks presents “Total Market: From Ethnicity to Culture” at B.B. King Blues Club. The hype for the latter event reads:

Sergio Alcocer, President and CCO of LatinWorks and Javier Farfan, Director of Cultural Branding at PepsiCo will shatter obsolete notions of multicultural marketing by offering a progressive view of the new Total Market.

When are these cross-cultural clowns going to realize the ridiculousness of criticizing multicultural marketing? The only ones clueless on the modern marketplace are the White agencies routinely conspiring with LatinWorks and PepsiCo. Hell, firms like LatinWorks and Uniworld are nothing more than disrespected dogs fighting over crumbs in adland’s ghettos.

Finally, the AWNY Multicultural Mix & Mingle will be held at 6:00 pm at Midtown Loft and Terrace. It’s a safe bet cross-cultural enthusiasts will show up for the free drinks and hors d’oeuvres.

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