Tuesday, September 22, 2020

15149: Pulling Up The Rear With Vanguard.

The 4As launched its latest heat shield—Vanguard—with a 62-page pdf that reads like a Black advertising agency’s pitch deck, chock-full of factoids about underrepresented minorities in adland. Some of the slides actually reflect poorly on the 4As. For example, one statement reads:


In 1978, 5% of the advertising workforce was Black

Fast forward 40 years and only 6% are Black


In other words, all of the 4As’ faux concern and flaccid concepts over four decades have amounted to a single percentage point of progress. Yet now the trade organization promises to ignite revolutionary change for up to $7550 per participating White advertising agency…?


Finally, is Vanguard an appropriate moniker for a force assembling over 40 years into a crusade? A better name might be 4Ass Flank Guard.

1 comment:

Anonymous said...


This makes it seem like the 4As is using In For 13 as Proof of Diversity, and as justification for charging $7k a head.

Are In For 13's leaders getting significant money for this? Because they should be, if their organization is being dangled like a carrot in front of executives with deep pockets.