Sunday, December 27, 2020

15251: All I Got Was This Lousy T-Shirt…

Ads of the World explained the campaign depicted above as follows:


A creative person traveled abroad and had some unpleasant racist experiences. Rather than respond in kind, he chose a more dignified way as to educate and challenge people about the wrongness of stereotypes. He brands a T-shirt that juxtaposes generalized perception of Africans with a “harmless” generalized perception of his host country, while still in the country. The shirt bears the hashtag: #IAmNotYourStereotype, which he wears around the country for the remainder of his stay.


If the creative person had visited Adland, the shirt could read as depicted below.


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