Friday, October 15, 2010

8062: Blog Action Day—Water And Advertising.


The advertising industry has always loved issues involving water. Art directors and copywriters drool over the lack of access to clean water. Conserving water inspires splashy campaigns abroad and at home. Agencies dive into any opportunity to expose dirty water in developing nations. Why, the award-winning concern flows nonstop within our professional community.

Yet in the end, water problems allow us to wash our hands of more personal dilemmas—like the dearth of diversity on Madison Avenue. If colored people from impoverished countries need a drink, we go all out to find clever solutions. But if colored people need a job in our business, we pour out the same tired excuses and ineffective minority youth outreach programs. Or we just come up dry.

Thursday, October 14, 2010

8061: The News In Black And Whitey.


Sundry news briefs in a MultiCultClassics Monologue…

• In Illinois, Green Party gubernatorial candidate Rich Whitney was upset to learn his name appears as “Whitey” on electronic voting machines in nearly two dozen wards. “I don’t want to be identified as ‘Whitey.’ If this is happening in primarily African-American wards, that’s an even bigger concern,” said Whitney. “I don’t know if this is machine politics at play or why this happened.” Gee, talk about White paranoia.

• Olympian Tommie Smith—famous for his Black Power salute at the victory podium—is seeking to sell his medal, with the bidding starting at $250,000. Wow, that’s a fistful of money.

• A National Center for Health Statistics report shows U.S. Latinos outlive Whites and Blacks. Well, that should drive immigration critics crazy.

• Rapper T.I. is credited with helping persuade a suicidal man from jumping off a rooftop. The man agreed to come down in exchange for a few minutes with the actor/recording artist. Actually, T.I. could have accelerated matters by simply shooting the guy down with one of his machine guns.

• The figure for homes repossessed by banks shot to a record total of 102,134 in September, crossing the 100,000 mark for the first time in a single month. Gee, that should have folks jumping off of repossessed roofs.

• Responding to customer complaints, Starbucks has instructed baristas to slow down when making beverages. Other instructions include steaming the milk for drinks one drink at a time versus steaming an entire pitcher and then using it for several drinks, as well as rinsing pitchers right after using them. Some baristas are complaining the new measures are doubling the amount of time customers must wait in line. But honestly, the fact that Starbucks has been operating with such a conveyor belt mentality—coupled with the unsanitary nature of not rinsing pitchers immediately—sure dulls the mystique of the Starbucks experience.

8060: Exploring Job Options.


Voicing the news in a MultiCultClassics Monologue…

• Dora the Explorer is going to war. The 14-year-old actress who serves as the voice of the popular cartoon character is threatening to speak out against Nickelodeon via TV interviews unless the network responds to her lawsuit demands. No word if she’ll be using her real voice or Dora voice.

• A new survey indicated 17 percent of American workers believe having an affair with their boss can lead to a better job—and 7 percent admitted having actually done it. Given the current unemployment rate, at least 9 percent of American workers haven’t succeeded with the tactic.

Wednesday, October 13, 2010

8059: Playing Defense For Favre.


From USA TODAY…

What did Brett Favre do wrong? Legal experts uncertain

By Gary Graves, USA TODAY

Right now, the conduct of Minnesota Vikings quarterback Brett Favre is subject to the judgment of NFL commissioner Roger Goodell rather than the legal system.

As the league probes whether Favre acted inappropriately toward Jets employee Jenn Sterger during his lone season with New York in 2008, the facts must meet specific legal criteria to qualify as sexual harassment, several attorneys said Tuesday.

According to those legal experts there are currently no laws against texting or e-mailing sexually explicit photos.

“Because Mr. Favre was not this woman’s employer, it might be a situation (for) with the Jets. The team has responsibilities to its other employees,” said Barry Peek, a partner in the New York law firm Meyer, Suozzi, English & Klein. “Right now, they’re just investigating what was said, and it’s not sexual harassment if the (conduct) was welcome.”

As for the photos, Peek added, “that’s a First Amendment issue, which is protected as long as it isn’t child pornography. You could even say it’s art.”

Goodell declined to say what potential violations of the league’s personal-conduct policy Favre may have violated. “I’m going to deal with it as we get the facts and make sure we’re being responsible,” he said.

The website Deadspin first published a story including voice mails and lewd photos it said were allegedly sent by Favre to the cellphone of Sterger, a former Jets game-day host. The league responded by opening an investigation into the matter.

According to the Associated Press and others, Favre apologized to Vikings teammates before Monday night’s 29-20 loss to the Jets for creating distraction.

The generally accepted legal standards for sexual harassment includes unwelcome advances; pervasive behavior constituting a hostile work environment; and whether any complaint was made with the company.

This applies to the NFL and its clubs, but the league’s personal-conduct policy is much broader and can discipline players without legal charges, either through a fine or suspension.

Pittsburgh Steelers quarterback Ben Roethlisberger returned to practice last week after serving a four-game suspension for violating the policy despite not being charged for an incident involving a college student in Georgia.

“We don’t know what he did and whether it rises to the level of sexual harassment,” said Rick Karcher of the Coastal Law Center for Law and Sports in Jacksonville, Fla.

“Everything seems premature with the pictures and e-mails, and that doesn’t mean the league won’t do something because it has wide discretion with its discipline.”

Though the league’s quick response could be perceived as a step in an effort to preserve its image, Peek countered that it could be also interpreted as dealing with the situation proactively.

“There’s a strong possibility that the league could take some action,” Peek said. “How strong? I don’t know. It depends on if it turns out to be factual.”

Karcher wondered if Favre could also face fallout with endorsement deals such as jeans maker Wrangler, a regular presence during NFL telecasts. Depending on if his agreement includes a morals clause and its scope, the company could terminate it if it determined that the scandal would harm its image.

On the other hand, Karcher added “they might not think it’s detrimental to their ability to sell jeans.”

Contributing: Sean Leahy

8058: Nestle Fights Obesity With Hot Pockets…?


From Wallet Pop…

Critics: Nestle, American Academy of Pediatrics alliance a conflict of interest

By Gergana Koleva

Nestle, the global food giant known for Kit Kat, Haagen-Dazs, Hot Pockets, Baby Ruth and other supermarket brands, has teamed up with the American Academy of Pediatrics to educate consumers about childhood obesity.

The union, announced last week in a press release on the academy’s website, is supposed to develop a series of nutrition aid messages over the next 18 months. The messages will be tested in focus groups with English and Spanish-speaking parents of children younger than five years.

“Doctors have been telling us we don’t have enough plain-language material given to young families,” Dr. Judith Palfrey, an AAP spokeswoman and past president of the society, told Consumer Ally. “It is hard for folks to figure out how to do the five servings of fruits and vegetables to their kids.”

But the initiative, bankrolled by the company that also sells Gerber Graduates Lil’ Entrees, a toddlers’ pasta dish that contains 550mg of sodium, more than twice the amount of salt in a medium order of McDonald’s fries, compromises the academy’s independence, consumer advocates say.

“This kind of association poses a real conflict of interest,” said Michael Jacobson, executive director of the Center for Science in the Public Interest, in an interview. “Getting this funding from Nestle will make a difference in the Academy’s ability to criticize Nestle, if there is reason to criticize it.”

Earlier this year, two of Canada’s leading scientific organizations awarded the national “Salt Lick Award” to the Gerber meal in order to highlight the inappropriately high levels of sodium added to children’s foods. The Swiss conglomerate was criticized two years ago for refusing to join Coca-Cola, Kraft, Cadbury and other food manufacturers in an industry-wide effort to limit junk-food marketing to kids. And over the summer, the company drew fire for driving a barge down the Amazon river to sell its products to communities of indigenous people.

Still, AAP contends Nestle’s role is limited to providing money for conducting the nationwide surveys, and will not extend to influencing the messages themselves. Palfrey said with health literacy sorely lacking in the U.S., the initiative is sure to bring improvements to childhood nutrition.

“The obesity epidemic is an enormous challenge and is hitting Hispanic populations even harder,” she noted. “With the focus groups, we’ll be reaching out to more families in the primary language of a lot of children.”

Nestle sued the academy in 1993 because of its opposition to the marketing of baby formula directly to consumers. Also named in the lawsuit were infant formula manufacturers Abbott Laboratories, Bristol-Myers Squibb, and Mead Johnson Nutritionals.

The Nestle-AAP nutritional guidelines, when finally approved, will be distributed to consumers in doctor’s offices and clinics.

8057: Cookie Crap.


A cookie woman needs All-Bran in order to regularly shit gingerbread crumbs…?

Tuesday, October 12, 2010

8056: Can You Pay Me Now? Good.


From The Los Angeles Times…

Telecom firms’ donations to minority groups criticized as FCC considers net neutrality rules

Key minority organizations are backing the carriers’ efforts to thwart net neutrality proposals. Critics say the millions of dollars and in-kind help the firms pour into the groups is a factor.

By Jennifer Martinez, Los Angeles Times
Reporting From Washington

Some leading minority advocacy groups long have supported AT&T Inc., Comcast Corp. and other major telecommunications firms in the industry’s efforts to win approvals for mergers, get rid of old regulations and avoid new government rules.

And the telecom firms, in turn, have poured millions of dollars of donations and in-kind services, including volunteer help from the carriers’ executive suites, into charitable groups in the communities they serve.

Consumer and public advocates used to whisper about the possibility of conflicts of interest, but now they are openly critical as the battle heats up over proposed federal regulations over net neutrality, the principle that Internet service providers should not restrict content, programs and other uses on their networks.

Key minority groups are backing the carriers’ efforts to thwart the net neutrality proposals, which would, for instance, prohibit carriers from charging more to give some residential and corporate customers priority in delivering online content.

“When you give national civil rights groups millions of private dollars, there’s no firewall strong enough to keep that money out of their policy,” said Malkia Cyril, executive director of the Center for Media Justice.

Cyril and other consumer and public advocates have been buoyed by comments from Federal Communications Commission member Mignon L. Clyburn, a prominent African American and daughter of Rep. James E. Clyburn (D-S.C.).

She said in a speech in January that she was surprised that most statements and filings by “some of the leading groups representing people of color have been silent on this make-or-break issue” of net neutrality.

“There has been almost no discussion of how important — how essential — it is for traditionally underrepresented groups to maintain the low barriers to entry that our current open Internet provides,” Clyburn said.

However, in a recent interview, she declined to say whether she thought there was a link between minority groups’ opposition to the proposals and donations they received from carriers.

Brent Wilkes, national executive director of the League of United Latin American Citizens, said that any suggestion that minority groups were mouthpieces for the industry was “offensive.”

“It’s kind of like saying the minority organizations can’t think for themselves,” Wilkes said.

Internet providers also rejected any connection between their policies and their donations.

“I can tell you we do not, and have not ever, given money to minority organizations so that they will support our positions on any topic,” said Peter Thonis, a spokesman for Verizon Communications Inc. “We talk to many groups about our positions, and some agree with us and some do not.”

Read the full story here.

8055: Make The Logo Smaller. Invisible Even.


Change is not always good in a MultiCultClassics Monologue…

• Bowing to public criticism, the Gap is dumping its new logo after just one week. Which is roughly the amount of time it took to come up with the design—as well as how long most Gap garments last.

• Vanilla Ice is seeking to rebuild his career—literally—via a home makeover show on the DIY Network. Maybe the Gap should have called him in to revamp their logo.

• KFC is increasing the number of female butts hawking its Double Down sandwich, recruiting coeds from three more universities. The Colonel is turning into quite a pimp. Maybe the fast feeder will extend the promotion with an NFL tie-in featuring Ben Roethlisberger, Brett Favre and the New York Jets.

8054: Monday Night Football Freaks.


Check out the Monday Night Football game highlights. On one side of the field, there were the Love Boat Minnesota Vikings, led by sexting Brett Favre. On the other side, the sexual harassing New York Jets featured Super Dad Antonio Cromartie. Somebody lock up the women.

Monday, October 11, 2010

8053: Rethinking Columbus Day Sales And More.


Discover an alternative perspective on celebrating Columbus Day.

8052: Mad Men Mention.


In the latest episode of AMC series Mad Men, Sterling Cooper Draper Pryce executed a bloodbath, shedding a large number of staffers—including the unqualified copywriter hired earlier in the season. No minorities were terminated, but only because the place doesn’t employ any people of color. If the agency stages a revival, it would be a perfect opportunity to diversify the workforce. However, such a move would completely fly in the face of creator Matthew Weiner’s obsession with historical accuracy and authenticity. After all, it will be nearly 50 years before the advertising industry is “finally admitting it has serious problems with diversity…”

Sunday, October 10, 2010

8051: Favre’s Fantasy Football.


During the NBC NFL postgame wrap-up, reporter Mike Florio commented on the Brett Favre scandal, declaring the lesson that NFL players must understand: “You can’t interact with women in the workplace the way you would interact with them in a nightclub.” Gee, Mike, thanks for clearing that up. Hope the players were tuning in to catch the valuable insight.

8050: Non-White Issues From Ad Age.


The latest Advertising Age is titled The Consumer Issue, focused on the ever-changing marketplace that Madison Avenue continues to be clueless about. The coverage includes the usual suspects and topics. IW Group Chairman-CEO Bill Imada explains the potential of Asian American consumers. GlobalHue VP Najoh Tita-Reid discusses assimilation’s effect on the mythical American Melting Pot. Pepper Miller and others seek to redefine “urban” as meaning more than inner-city Blacks. Bradley Johnson presents a personal and professional perspective on connecting with the LGBT market. Plus, there are stories on tweens, mommies, Gen Y and Baby Boomers.

Kudos to Ad Age for continuing to spotlight non-White affairs. Yet it is both mind-boggling and unfortunate that cases must be made again and again for marketing to diverse audiences—although maybe not surprising, as there is a constant need to make a case for diversity.

8049: Coupons For Condoms…?


Is it time to introduce audience ratings for coupon inserts?

8048: General Market Is Changing. No Duh.


From Advertising Age…

How U.S. Assimilation Is Changing Marketing Rules

Growing Group of Multicultural Consumers Is Making Segmenting Increasingly Complex—or Impossible

By Jack Neff

BATAVIA, Ohio -- When Najoh Tita-Reid was a multicultural marketing director at Procter & Gamble Co. launching the “My Black Is Beautiful” marketing program, one of the realities she faced was that many of the women the effort was targeting were Hispanic as well as black. Today, as senior VP at GlobalHue Africanic, she sees a growing group of multicultural consumers who may not fully identify with any one box they’re asked to check on the 2010 Census.

Call it assimilated America, one where Spanglish may be the emerging national dialect and the U.S. population is in many ways multiethnic, making future distinctions and segmentations increasingly complex or even impossible.

“More people are embracing more of their bicultural [status] and the country is increasingly embracing people who are bicultural and multicultural,” she said. “They’ll increasingly represent the new America.”

You could be forgiven for thinking otherwise. Despite, or perhaps because of, rapid ethnic-population growth on the way to a projected “majority minority” in 2050, ethnic polarization seems rampant—look no further than the Arizona border controversy. The legendary American Melting Pot seems like history.

There’s just one problem, however: It’s wrong, according to some people who’ve studied it either as academics or marketers. The heat around immigration and ethnic tension may just be what the melting pot throws off as it simmers like it always has.

Anti-immigrant sentiment has a long history in America, going back to Benjamin Franklin openly wishing German immigrants would go home, according to Duke professor Jacob Vigdor. They didn’t, of course, and Mr. Vigdor’s living proof.

Mr. Vigdor’s assimilation index measures how well immigrants resemble native-born populations based on a variety of economic and cultural factors such as education and language, and it shows today’s immigrants are less assimilated than those a century ago.

But looking closer, that’s largely because of the size of the immigration spurt since the 1980s, unprecedented in absolute numbers and roughly similar to that of the early 20th century in terms of how it’s remade the ethnic landscape of the country. The increased ratio of newer immigrants to older ones seems to slow assimilation.

In fact, immigrants of the past quarter century—and especially since 1995—are actually assimilating more rapidly than their counterparts a century ago, according to research by Mr. Vigdor, largely along cultural lines such as language acquisition, marriage and childbearing patterns.

What’s more, the recent slowdown in new immigrants could actually foster assimilation, and evidence from the University of Southern California supports that view, according to Dowell Myers, professor of urban planning and demographics at the university.

People are slow to change their language or their food and clothing tastes when they immigrate, Mr. Myers said. But the second generation is often bilingual and acculturates rapidly, adopting a blend of their parents’ and their home country’s habits. By the third generation, many offspring of immigrants don’t even speak their grandparents’ language.

Hispanic actress Jessica Alba is a good example. When a reporter asked her a question in Spanish on the red carpet of an awards ceremony, this granddaughter of a Mexican immigrant had to admit she couldn’t speak the language.

Meanwhile, the Pew Research Center earlier this year found a record one in seven, or 14.6% of all new U.S. marriages in 2008, were interracial or inter-ethnic. Among all newlyweds, 9% of whites, 16% of blacks, 21% of Hispanics and 31% of Asians married someone whose race or ethnicity was different than their own.

While she believes assimilation and acculturation will accelerate in the years ahead, GlobalHue’s Ms. Tita-Reid doesn’t see that as rendering multicultural shops obsolete. In fact, she sees it as a reason they should increasingly lead marketing efforts. “It’s even more important for people to get cultural insights across regions and generations,” she said. The general market, she said, is an increasingly multicultural market.

8047: Wheatables W00t.


Based on the orgasmic reactions depicted in this ad, you’d think folks were spreading K-Y® Yours + Mine Kissable Sensations™ on Wheatables.

8046: Professional Players.


Given the latest Brett Favre scandal, as well as the news that New York Jets cornerback Antonio Cromartie has fathered nine kids with eight women in six states, why was anyone surprised over the Tiger Woods fiasco?

8045: Latinos Chase The American Dream.


From The Chicago Sun-Times…

Hispanic businesses set pace for growth nationally

By Stefano Esposito and Kim Janssen

Like many immigrants who came to the United States to chase the American Dream, Mario and Irma Cota hoped their son might grow up to be an attorney or a doctor.

As a pre-med student, Mario Cota Jr. had the grades to make that happen. But, he said, “It wasn’t for me—I come from a business family, and I wanted to be my own boss.”

And so, in 2006, Cota opened Mundial Cocina Mestiza, 1640 W. 18th St., the Pilsen Mexican-fusion restaurant that employs 10 people and has won rave reviews.

“I grew up around entrepreneurs,” Cota, 32, said. “I wanted to build something of my own.”

In that way, Cota is like many Hispanics across the United States who opened businesses between 2002 and 2007 at more than twice the national rate, according to recently released U.S. census figures.

The number of Hispanic-owned businesses in the United States increased by 43.7 percent in that time frame, compared with a national rate of 18 percent.

Cook County saw a 36 percent jump in businesses owned by Hispanics; Chicago saw a 25 percent increase in the same time span.

Across Illinois, there were 56,552 Hispanic-owned business in 2007, with 22,256 in Chicago.

The census reported that across the nation, Hispanic-owned businesses generated $345.2 billion in sales in 2007—up 55.5 percent compared with 2002.

Much of the increase in new businesses, experts say, has to do with a corresponding increase in population, but it’s not that simple.

Better educational opportunities, a cooperative—rather than a cutthroat—approach to business among Hispanics, coupled with a strong work ethic, have all helped fuel the boom.

“There is kind of a natural entrepreneurial disposition in our community,” said Roberto Cornelio, the chief operating officer for the Illinois Hispanic Chamber of Commerce in Chicago. “I would venture to say that one out of every two or three has a dream to own their own business.”

Read the full story here.

8044: Solomon Burke (1940-2010).


From Spinner…

Legendary Soul Singer Solomon Burke Dies

By Liz Colville

Solomon Burke, a successful soul singer whose hits included ‘Everybody Needs Somebody to Love’ and ‘Cry to Me,’ died at Schiphol Airport in Amsterdam, Holland on Sunday, AP reports. He was 70. A family statement on the singer’s website says Burke died of natural causes while traveling to a gig with the Dutch band De Dijk. No further details are currently available.

Burke rose to fame at Atlantic Records, the same label as Ray Charles, in the 1960s, recording numerous hits in a ten-year span with the label, including his first, ‘Just Out of Reach,’ a country song. Two later hits were prominently featured in films decades after their release: ‘Cry to Me,’ in 1987’s ‘Dirty Dancing’ starring Patrick Swayze and Jennifer Grey, and ‘Everybody Needs Somebody to Love,’ in 1980’s ‘The Blues Brothers,’ starring Dan Aykroyd and John Belushi.

Though Burke didn’t achieve the status of contemporaries like James Brown and Marvin Gaye, Atlantic Records producer Jerry Wexler deemed him “the best soul singer of all time,” and the range of Burke’s music—combining elements of rock, R&B, pop and blues—made him stand out.

Burke was born March 21, 1940 in a Philadelphia church to the sound of the church band, according to his website biography. Both the church and music would become a huge part of Burke’s life. Alongside his singing career, which continued into this decade, Burke was also a preacher and a family man. In 2000, he performed for Pope John Paul II at the Vatican.

Burke’s career had a renaissance in the early 2000s after he was inducted into the Rock and Roll Hall of Fame 2001. He was then awarded a Grammy in 2002 for his album ‘Don’t Give Up On Me,’ which won the Contemporary Blues Album category. The newfound publicity led to touring, which Burke and his band preferred to do without set lists, instead turning to the audience for requests, blending new songs with decades-old hits.

Burke is survived by 21 children, 90 grandchildren and 19 great-grandchildren.

Saturday, October 09, 2010

8043: Culturally Clueless C-SPAN Caller.


A female caller engaged C-SPAN host Robb Harleston with the following commentary:

I’m 90 years old, and I just wanted to ask the colored man, why don’t colored people, instead of saying what we did to them, why don’t they say what we did for them? Uh, they talk about the slavery. But since then, they have [been] given welfare, free medicine, free everything.”

Gee, one might guessed the caller was from the advertising industry—except we all know there are few women and even fewer old folks working on Madison Avenue.

8042: Political Race And Racism.


In Louisiana, a political battle is being waged between Senator David Vitter and Congressman Charlie Melancon, with Vitter creating attack ads that cross the border of good taste.

Friday, October 08, 2010

8041: BP Is Not The Worst Thing Imaginable.


Adweek reported on a recent survey that indicates people don’t hate BP quite as much as they used to. But honestly, that’s like saying Madison Avenue is making progress on diversity, and the industry isn’t quite as exclusively White as it used to be.

Fewer Folks Hate BP

Few respondents have a positive view of the company in the aftermath of the oil spill in the Gulf of Mexico

By Mark Dolliver

For a company in BP’s position following the oil spill, it must count as progress to be disliked rather than despised. An NBC News/Wall Street Journal poll suggests the company is moving in that direction.

Conducted late last month, the survey asked respondents to categorize their “feelings” toward a number of public figures and institutions, including BP.

Three percent were “very positive” and 9 percent “somewhat positive” in their feelings about the company; 24 percent were “neutral.” On the hostile end of the spectrum, 20 percent were “somewhat negative” and 30 percent “very negative,” with the remaining 14 percent declining to choose.

While these numbers scarcely constitute an all-is-forgiven attitude, the “very negative” number is down substantially from June, when (as oil continued to gush from the broken well) it stood at 44 percent, along with 23 percent “somewhat negative.”

Then again, the “very negative” number is worse than it was in early May (23 percent, along with 22 percent “somewhat negative”), when the spill was still in its infancy.

8040: Get Download.


This commercial is selling high-speed Internet—or a new SoftSheen product.

8039: Big News.


Billions of problems in a MultiCultClassics Monologue…

• A new Duke University study shows obesity costs U.S. employers $73 billion annually. Doesn’t Mickey D’s still brag about serving billions?

• Figures show a record 30 percent of unemployed citizens have been out of work for over a year. Somebody needs to get their fat asses back on the job.

8038: How Shirley Sherrod Got The Shaft.


From The Chicago Tribune…

Shirley Sherrod dismissal a rash decision

Internal e-mails indicate that Agriculture Department officials did not have all the facts when they demanded her resignation.

By Peter Nicholas and Kathleen Hennessey, Tribune Washington Bureau
Reporting from Washington

Obama administration officials knew they did not have all the facts last summer when they rushed to dismiss Shirley Sherrod from the Agriculture Department after learning of a video that painted her as a racist, newly released e-mails show.

The day after Sherrod’s ouster, even as USDA officials acknowledged in internal memos that they had not seen the full video, a White House senior aide e-mailed them to commend the department for moving quickly so the story would not gain “traction.”

As it turned out, Sherrod had been falsely accused, and the actions taken by Agriculture Secretary Thomas J. Vilsack and his senior staff became a major embarrassment for the Obama administration, raising questions about its basic competence and its preoccupation with public perceptions.

Hundreds of pages of e-mails released to the Los Angeles Times/Tribune Washington Bureau under the Freedom of Information Act provide a detailed, behind-the-scenes look at how the Obama administration handled the Sherrod case, an episode that culminated in apologies from both Vilsack and President Obama.

Obama took the extraordinary step of admitting that his administration had treated Sherrod poorly and said he had instructed his team to focus “on doing the right thing instead of what looks to be politically necessary at that very moment.”

In mid-July, conservative media entrepreneur Andrew Breitbart posted a 2-1/2-minute video of Sherrod, an African American, addressing an NAACP meeting in Georgia earlier this year. Sherrod discussed her dealings with a white farmer in 1986 and how she was reluctant at one point to give him the “full force of what I could do.”

That touched off a furor in conservative media outlets, many of which called for her resignation. But the NAACP later released the complete video of Sherrod’s appearance, in which she said the encounter with the white farmer taught her that poor people of all races need help, which she resolved to give.

The e-mails, some of which were redacted by the Agriculture Department, do not show whether the White House ordered the dismissal, long a point of speculation. Sherrod has said that when department Deputy Undersecretary Cheryl Cook called and asked her to resign, Cook told her the White House wanted her out, but USDA and White House officials have said the decision was made within the agency.

However, the e-mails suggest the White House was watching with interest. “Just wanted you to know that this dismissal came up at our morning senior staff meeting today,” Christopher Lu, who serves as Obama’s liaison to the Cabinet, wrote to top Agriculture officials early July 20, the morning after Sherrod was ousted. “Everyone complimented USDA on how quickly you took this action,” he wrote, adding that it would stop an “unpleasant story” from getting “traction.” “Thanks for the great efforts.”

Within the USDA, the messages show, government officials had moved at breakneck pace to try to beat the news cycle, leaving little time to ask questions, seek legal advice or consider Sherrod’s side of the story.

The first sign of trouble arrived about 2 p.m. on July 19, in an e-mail from USDA communications staffer Wayne Maloney.

Maloney informed Chris Mather, the department’s director of communications, that a video had popped up online and that a conservative website soon would publicize it.

”It speaks for itself and you need to watch it right away,” Maloney writes.

Mather’s response was blunt. “THIS IS HORRIBLE,” she wrote as she sent notice — subject line “Super Urgent” — up the chain of command to Karen Ross, Vilsack’s chief of staff, and her deputy, Carole Jett.

It took just an hour and a half to get a directive from Vilsack. “The S [Secretary Vilsack] is absolutely sick and mad over the S Sherrod issue. He wants her immediately on adm leave,” wrote Krysta Harden, assistant secretary of congressional relations.

Cook responded simply, “Done.”

Five minutes later, Cook reached Sherrod on a cellphone. Sherrod gave her side of the story, according to a timeline assembled by Cook.

Cook and Dallas Tonsager, undersecretary of rural development, said in an e-mail sent to Vilsack a few minutes later that the subject of the speech was blacks and whites working together.

”She said there is a copy of the entire speech, and Cheryl asked her to provide it as quickly as possible,” the e-mails said.

But Vilsack did not wait. An hour later, Cook called Sherrod, who was driving in Georgia, to ask her to resign. Another hour later, Cook called Sherrod again to ask her to resign by the end of the day.

”I called her a fourth time at 6:35 to ask whether she’d be willing to pull over to the side of the road and submit a resignation by email,” Cook writes in the account.

Sherrod agreed, and her job working with poor farmers in rural Georgia was finished.

”I feel so disappointed that the secretary and the president let a misrepresentation of my words on the part of the tea party be the reason to ask me to resign,” Sherrod wrote in her letter of resignation, typed on a BlackBerry to Cook. “Please look at the tape and see that I use the story from 1986 to show people that the issue is not about race but about those who have versus those who do not.”

Read the full story here.

8037: Velveeta Drips With Diversity.


This Velveeta commercial presents multicultural casting that feels forced and, well, cheesy.

Thursday, October 07, 2010

8036: Girls Just Wanna Have Funny Money.


Money matters in a MultiCultClassics Monologue…

• Toni Braxton is filing bankruptcy for the second time, indicating she owes between $10 and $50 million. That much vagueness in the amount deserves an immediate “morally bankrupt” label.

• Caitlin Sanchez, the 14-year-old actress behind the voice of Dora the Explorer, is suing Nickelodeon, MTV Networks and Viacom, claiming she was conned into signing a contract and duped out of millions of dollars. If her suit is successful, Sanchez can expect a phone call from Toni Braxton.

8035: Cheering New Law On Race-Based Mascots.


From USA TODAY…

Wis. law lets residents challenge race-based mascots

By Judy Keen, USA TODAY

KEWAUNEE, Wis. — The homecoming pep rally Friday at Kewaunee High School will have extra drama this year: Everyone in town will learn whether they’ll be rooting for the River Bandits or the Storm to beat the Valders Vikings in the big football game.

The selection of a new nickname is the culmination of a sometimes painful few months in this town of 2,745. Under a new state law meant to eliminate race-based nicknames, logos and mascots, a complaint prompted the Kewaunee School District to drop the “Indians” name that had been in use here since 1936.

“This has been a tough time,” says Sandi Christman, who chaired a committee that got the whole community involved in the selection of a new name and mascot. “It’s like losing a friend.”

To ease the sting, the school board decided to seek suggestions from students and residents. Almost 200 ideas were submitted. The 13-member committee, which included four students, narrowed the list to six: River Bandits, Storm, Cougars, Hawks, Knights and Huskies.

At least 1,400 votes were cast in community-wide balloting that chose the two finalists, River Bandits and Storm. The winner was chosen by the district’s 1,030 students. The district has few Native American students.

Some people aren’t ready to give up the old name. A popular shirt for sale here reads, “Once an Indian, always an Indian.”

Law first of its kind
A state law that took effect in May allows school district residents to lodge complaints against race-based names. The Department of Public Instruction holds a hearing before the state superintendent decides whether to bar the usage. Districts can argue that a name isn’t discriminatory if they have a tribe’s approval.

In June, retired Kewaunee teacher Marsha Beggs Brown filed a complaint. The Kewaunee School Board intended to fight it, says President Brian Vogeltanz, but changed its mind on the eve of the hearing and decided to voluntarily drop the name. The district has a year to remove Indians signs from school premises.

“Respect for all people — that was my motivation,” says Beggs Brown. “There’s just no refuting that these names harm children.” Some people here support her decision, she says, but “I’ve also gotten a couple of anonymous letters and anonymous phone calls, and there are people who don’t speak to me.”

In 2005 the NCAA prohibited the use of Native American nicknames, mascots and imagery in postseason competition. Wisconsin’s law is the first of its kind.

Department of Public Instruction spokesman Patrick Gaspar says it has received three complaints. Osseo-Fairchild schools were ordered to drop their Chieftains nickname. A complaint against the Mukwonago Chieftains is pending. There’s been no complaint in Auburndale, but it is forming a committee to look into changing its Apache nickname.

Last week Kewaunee defeated the Mishicot Indians. Mishicot has permission from Michigan’s Hannahville Potawatomi to use the name because the town is named for a chief from that tribe.

Barbara Munson, chair of a Wisconsin Indian Education Association task force on mascots and logos, says about 30 school districts use Indian names and about 30 dropped them voluntarily. The issue, she says, “is a failure of mainstream American culture to deal with stereotyping.”

Mixed reaction
Jesse Steinfeldt, an Indiana University psychology professor who has studied the effects of the nicknames and mascots, says they create “a racially hostile education environment that … can affect the self-esteem of Native American kids.”

Councilman Brandon Stevens of the Oneida Nation, the tribe closest to Kewaunee, wishes the Legislature had banned all Indian nicknames. But, he says, “as long as there’s debate, there’s an avenue for education.”

People here say it’s hard to give up the Indians tradition. “People are upset,” says Tim Selner, 37, a truck driver and 1992 graduate. “It’s always been part of us.”

The use of Indian imagery and names “is a tribute,” says Shirley Brusky, who left school to marry a year before she would have graduated in 1955. “We were proud to be called an Indian.”

Kewaunee senior Libbie Delebreau, 18, says the change is necessary “if the Indians feel it is offensive … but it’s sad that we have to lose our mascot in my last year of high school.”

She hopes River Bandits will be the new name, but says, “We will be cheering on whoever we are.”

Wednesday, October 06, 2010

8034: Sealed Fate.


A Midweek MultiCultClassics Monologue…

• During a speech at a Fortune magazine women’s conference, President Barack Obama improvised after the presidential seal fell off the podium. Obama laughed and remarked, “That’s OK, I think everyone here knows who I am.” Yes, but a large number of attendees still think the President is a Muslim.

• Proposed legislation in San Francisco is targeting toy sales with children’s meals at fast food restaurants—potentially removing the happiness from Happy Meals. Of course, Mickey D’s is speaking out. “Public opinion has—and continues to be—overwhelmingly against this misguided legislation,” said a McDonald’s spokesperson. “Parents tell us they want to have the right and responsibility to make their own decisions and decide what’s right for their children—not lawmakers.” Geez, who’s writing this political shit—Mayor McCheese?

• Talbot’s stock dropped significantly with the news that the retailer plans to close up to 100 stores. Maybe the struggling retailer should consider selling toys with every frumpy outfit.

• Gary Coleman’s death has been officially ruled an accident by investigators in Utah. No word if Willis asked authorities, “Whatchu talkin’ ‘bout?”

8033: Baltimore More Latino.


From USA TODAY…

Baltimore shows how Hispanics’ influence grows

By Marisol Bello, USA TODAY

BALTIMORE — In this city’s Greektown, home to generations of Greek families, you are just as likely to see Latino-owned bakeries, grocery stores and restaurants as Greek coffee houses.

The Roman Catholic Archdiocese started its first bilingual English and Spanish program this year to attract more Hispanic families.

And City Hall set up a commission two years ago to determine the education, job, public health and social needs of the growing Hispanic population, which increased 45% to 16,000 in 2008 from 11,000 in 2000.

“They live in every community. … We’re seeing more restaurants, stores and shops that are just sprouting up,” says Baltimore Councilman Jim Kraft. “It’s creating a new identity.”

In cities like Baltimore across the USA, the impact of Hispanics is wide-reaching and growing. The number of Hispanics in the U.S. is expected to reach 133 million by 2050, when the group is projected to make up almost a third of the nation’s population.

The meteoric growth has meant gains in education, business and politics, but the recession and strong sentiment against illegal immigration have rolled back some of the progress. The group still lags in areas such as education, poverty and jobs, says Mark Hugo Lopez of the Pew Hispanic Center, a non-partisan research center.

“Latinos are very optimistic, but … there are a lot of challenges they face,” Lopez says.

In the first part of the decade, the gap in unemployment rates between Hispanic and non-Hispanics almost closed, Lopez says. Then came the recession. Now the unemployment rate is 9.6% for the nation and 12% for Hispanics.

In Baltimore, there have been other setbacks. This summer, a half-dozen Hispanic immigrant men were beaten and robbed in separate incidents, Kraft says. The most recent in August led to the death of Honduran immigrant Martin Reyes. A suspect told police he hated Mexicans, Kraft says.

As the community celebrates Hispanic Heritage Month, its influence as the nation’s largest minority group, 48 million people, is seen not just in food and popular culture but also in government, business and education.

Today, more than 6,000 elected leaders are Hispanic, including the mayors of two of the nation’s biggest cities, Los Angeles and San Antonio. The number of Hispanic registered voters reached 12 million in 2008.

The number of Hispanic-owned businesses in the United States increased by 44% to 2.3 million from 2002 to 2007, more than twice the overall national increase of 18%, the Census Bureau says.

The biggest changes are in schools, where one in five children are Hispanic. The number will grow because one in four newborns is Hispanic, the Pew center says.

“The future will see this wave of young Latinos going through the schools, going through college, able to vote for the first time,” Lopez says. “All this will be playing out in the next 20 to 30 years.”

Hispanics in Baltimore say the city has been welcoming. In Greektown, they have opened more than a half-dozen businesses in a two-block area.

‘This could be Latino Town’
In another 10 or 20 years, “This could be Latino Town,” says Jesus Romero, 35, owner of Charro Negro, a Mexican bar. “Some of the businesses closed down, and that’s when the Latinos, we came and got those businesses. We’re basically building up the economy in Greektown.”

Read the full story here.

Tuesday, October 05, 2010

8032: Smokey Robinson Joins Cracker (Barrel).


From Target Market News…

Cracker Barrel Old Country Stores to market Smokey Robinson CD

By Gail Mitchell

For the first time, Cracker Barrel Old Country Store’s exclusive music program will feature an R&B artist: Smokey Robinson. Now and Then, a 12-song CD featuring classics and new songs by the Motown legend, will go on sale Nov. 1 and be available only at Cracker Barrel.

In addition to signaling the music program’s expansion beyond country and bluegrass, the move could mark a turning point in Cracker Barrel’s sometimes checkered relationship with the African-American community.

Following complaints that black patrons were seated in areas segregated from white customers and frequently received inferior service, the company settled a discrimination suit filed by the U.S. Department of Justice in 2004. Several months later, it was reported that the Lebanon, Tenn.-headquartered restaurant company had agreed to an $8.7 million settlement to resolve all racial discrimination lawsuits brought or supported by the NAACP.

“It’s time to change that imagery of Cracker Barrel,” Robinson said of his decision to partner with the restaurant chain. “I’m very happy to be the one breaking that ground with them. It’s progress.”

“Country and bluegrass are an important part of our music program, but it’s not the only part,” Cracker Barrel VP of Marketing Peter Keiser added. “We have a broad customer base, and we want our music program to reflect that. What better way to diversify and reach that base than with Smokey Robinson? He is one of the best-loved figures in the history of popular music. His music and the Motown era were a great influence on our culture and helped shape who we are today.”

Six of the songs on Now and Then are live versions of Robinson’s best-loved classics recorded this year during various performances. The list includes “The Tracks of My Tears,” “Going to a Go-Go,” “I Second That Emotion” and “The Tears of a Clown.” The other six tracks are culled from the singer-songwriter’s 2009 CD, Time Flies When You’re Having Fun. Those include “Time Flies,” “Girlfriend” and a cover of Norah Jones’ “Don’t Know Why.” Now and Then will sell for $11.99.

Cracker Barrel is working in tandem with Time-Life to develop a broadcast component to complement the marketing campaign behind Now and Then. In conjunction with the CD’s Nov. 1 release, Robinson will launch a series of media appearances, with dates including Today, Fox & Friends, The Wendy Williams Show, ABC News, The Mo’Nique Show, AP Television, Sirius XM Radio and Good Day New York.

The release comes as Time-Life country and roots-music imprint Saguaro Road Records recently announced its own expansion into contemporary R&B.

Cracker Barrel operates 595 stores in 41 states, according to Keiser. Its exclusive music program was established in 2005 with a CD by Alison Krauss & Union Station.

Robinson’s Now and Then is the latest in a series of Cracker Barrel releases this year, including Rodney Atkins’ self-titled album, Craig Morgan’s That’s Why: The Collector’s Edition and others.

8031: SunChips Bag Packed Big Crunch.


From USA TODAY…

Frito-Lay sends noisy, ‘green’ SunChips bag to the dump

By Bruce Horovitz, USA TODAY

Frito-Lay is preparing to quietly sack its “green” but noisy SunChips bag.

Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately.

The company is returning them to their former bags that can’t be recycled — but won’t wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag.

The noise of the bag — due to an unusual molecular structure that makes the bag more rigid — has been compared to everything from lawnmowers to jet engines. There’s even an active Facebook group with more than 44,000 friends that goes by the name of “Sorry But I Can’t Hear You Over This SunChips Bag.”

“Clearly, we’d received consumer feedback that it was noisy,” says Aurora Gonzalez, a Frito-Lay spokeswoman. “We recognized from the beginning that the bag felt, looked and sounded different.”

The bag illustrates the sometimes unexpected bumps that can trip up companies trying to do the right thing environmentally. SunChips sales have declined more than 11% over the past 52 weeks (excluding Wal-Mart, which doesn’t share its data), reports SymphonyIRI Group, the market research specialist.

While consumers say they want companies to be more environmentally conscious, consumer pressure continues to be strong for companies’ products to be convenient, predictable and consumer-friendly.

“Everybody seems to be on the bandwagon for environmentally friendly packaging,” says JoAnn Hines, a packaging consultant who refers to herself as the Packaging Diva. “But the problem is that bags like this come out without researching all the consequences.”

Consumers can be of two minds, too, she adds. While most mothers say they want “greener packaging,” Hines says, mothers also are the biggest purchasers of single-serve chip bags.

Environmentalists hope Frito-Lay executives don’t give up on a compostable SunChips bag.

“We need a system where composting becomes business as usual in the U.S.,” says Gwen Ruta, head of corporate partnerships for the Environmental Defense Fund. “I hope SunChips can move us in that direction.”

Frito-Lay says it’s trying.

“We are on a journey with compostable packaging,” says Gonzalez. Frito-Lay is showing its commitment by sticking with the noisy but compostable packaging for the sixth flavor, its top-selling Original, she says.

“We are applying what we have learned from this first generation to get to the next generation of environmentally friendly packaging,” says Gonzalez.

8030: Free T-Shirts Better Than Diversity.


The New York Times ad writer Stuart Elliott teamed with Tanzina Vega to cover Advertising Week. The in-depth coverage completely ignored any diversity-related events. However, Elliott did manage to mention former Illinois Governor Rod Blagojevich. Oh, and he gushed over all the freebies for attendees. Guess the industry’s greatest challenge isn’t as interesting as White crooks and swag bags.

8029: Is Bob Liodice Intellectually Challenged?


ANA President-CEO Bob Liodice presented 10 Industry Challenges Successful Marketers Have Overcome at AdAge.com. Check out Number Seven:

Multicultural marketing
Multicultural marketing exploded in the 1980s as the need to create more tailored advertisements based on cultural differences became increasingly essential. This growing emphasis, combined with media proliferation, has challenged marketers to align their brands closely with varied cultures. The next step in marketing’s evolution is to shed the arrogance of the “general market.” Marketers must avoid simply translating English ads into other languages and create campaigns targeted specifically for certain ethnic markets. They must also be acutely aware of cultural sensitivities that may be pertinent to their campaigns, embracing the many facets of multicultural marketing from start to finish.

This is all swell, until one realizes that the majority of ANA members polled at the 2009 Masters of Marketing conference admitted their companies do not partner with multicultural marketing specialists. Plus, advertisers like General Motors and Burger King have dumped their multicultural agencies, handing over the minority-targeted assignments to White agencies. Oh, and Liodice’s lame list failed to include the industry’s greatest challenge.

Monday, October 04, 2010

8028: Groupon Groupies Not Grateful.


Save up to 90 percent? According to various sources, over 30 percent of businesses who use Groupon find the experience unprofitable. Meanwhile, 40 percent of merchants who’ve used Groupon say they’ll never do it again. Booyah!

8027: Does Madison Avenue Need AA Program?


Advertising Age managed to include a single diversity-related note in its coverage of last week’s Advertising Week.

On diversity: As Roy Eaton—former music director for Benton & Bowles—accepted an honor as a pioneer in diversity at the American Advertising Federation’s Mosaic awards, held at the New York Athletic Club, he noted the irony of where he was. Mr. Eaton was the first black man at a major agency to work on a general-market account and, in 1955 when he was hired as a copywriter and jingle composer for Young & Rubicam, he would not have been allowed to enter the club. In his view, the ad industry has made some progress, but should take a page from Alcoholic Anonymous’ 12-step program. “God, Give us the grace to accept the things we cannot change,” he said. “Courage to change the things we can—and yes, racism is one of them—and the wisdom to tell the difference.”

Sunday, October 03, 2010

8026: Mad Men Mention.


The latest episode of AMC series Mad Men was a near-perfect reflection of Madison Avenue today. There were zero minorities to be seen anywhere.

8025: Dove Real Beauty Is Sexist.



How come Dove isn’t using the Real Beauty campaign for its Men+Care products? Oh, because the Real Beauty campaign is bullshit.

8024: Crashing And Burning.


Crashing the party with a MultiCultClassics Monologue…

• America’s Polo Cup, Inc., owned by Tareq Salahi, has filed for bankruptcy. Maybe Salahi can ask President Obama for bailout money the next time he and his wife crash a White House dinner.

• The red sari Michaele Salahi wore when crashing the White House dinner sold at auction for $7,000. Well, at least someone in the Salahi household is making money.

• A Lithuanian firm plans to build an all-blonde resort in the Maldives, inspiring critics to cry racism. The sad thing is, most Madison Avenue advertising agencies would not hesitate to compete for the resort’s marketing business.

8023: My Fiber Looks Better Than Yours.


The poll indicated one cereal looks more delicious—but there’s no mention of, say, tastes more delicious.

Saturday, October 02, 2010

8022: Family Affairs.


Family get-togethers in a MultiCultClassics Monologue…

• R&B singer Mario was busted for beating up his mother and breaking furniture in the apartment they share. There’s a “Yo Mama” joke here somewhere.

• Tiger Woods’ half-brother criticized the golf great for his infamous infidelity, saying their father would be very disappointed. But probably not as disappointed as Mario’s father.

8021: The Reality In Rick Sanchez’s Rant.


From Politics Daily…

The Kernel of Truthiness Behind Rick Sanchez’s Ugly Rant

By Melinda Henneberger

No, not the anti-Semitic part, no word of which deserves defending.

But there is a sad, circular pattern to the bigotry that Sanchez obviously experienced and was scarred by, embittered to the point that even as a successful cable anchor, it escaped his lips one day and blew up his career. That’s why racism, and every form of discrimination, is so insidious: It can make you crazy, and is very, very hard to make a clean break from.

For those who missed the story, Sanchez was fired from CNN on Friday after an Oh-My-Lord Sirius/XM radio interview in which he may have made his new book, “Conventional Idiocy,” a best-seller among Jew-haters.

Sanchez is one of the many cable-news guys and gals Jon Stewart regularly pokes fun at on “The Daily Show,” but Sanchez couldn’t laugh off the treatment; instead, he was humiliated by the teasing in a way that clearly tapped into earlier slights and ongoing self-doubt.

Asked by his interviewer, Pete Dominick, about the ribbing, Sanchez, who was born in Cuba, went out with a bang: “I’ve known a lot of elite Northeast establishment liberals that may not use this as a business model, but deep down when they look at a guy like me they look at a – they see a guy automatically who belongs in the second tier and not the top tier.”

When pressed to explain what he was talking about, he said it was subtle stuff, mostly: “White folks usually don’t see it. But we do – those of us who are minorities and women see it sometimes, too, from men in authority.”

True, that. Also true: we humans say insensitive things to each other every day, but regularly being treated as “second tier” takes a toll, and can deform the way we see the world.

Sanchez said that one CNN exec told him, “I really don’t see you as an anchor; I see you more as a reporter. I see you more as a John Quinones – you know, the guy on ABC…Now, did he not realize that he was telling me…An anchor is what you give the high-profile white guys, you know…To a certain extent Jon Stewart and [Stephen] Colbert are the same way. I think Jon Stewart’s a bigot.”

At that point, he veered into wild talk that conflated past experiences with Stewart just mocking him the same way he mocks everybody. From there, it was a steep, steep drop into the sewer, complete with ancient stereotypes about Jewish power. And before you could pick your jaw up off the floor, CNN had done the only thing they could do, which was send him off with a terse announcement that “We thank Rick for his years of service and we wish him well.”

Afterwards, I saw some of my fave friends on Facebook and Twitter laughing that he’d have more time to hand-sell his book now. But really, people, what happened here isn’t funny.

8020: From Vamp To Vampire.


The lady is a vamp.

Friday, October 01, 2010

8019: The Industry’s Greatest Challenge. Right.


According to the Advertising Week events calendar, Thursday was the premier of Pursuit of Passion. The calendar entry read:

The Pursuit Of Passion And Diversity In Advertising

Presented by the 4A's & VCU Brandcenter

Event Description
A film screening & discussion on the industry’s greatest challenge.

So far, there hasn’t been any news on the happening. Even the AdweekMedia Real Time Advertising Week site makes zero mention of the event. Guess “the industry’s greatest challenge” is too challenging to cover.

8018: That’s So Pro-Gay.


Wanted to briefly overreact to the AdweekMedia Real Time Advertising Week coverage of the GLAAD Media Awards in Advertising event. Specifically, the story’s headline reads:

Levi’s, Progressive lead pack at GLAAD awards honoring pro-gay advertising

Why use the “pro-gay” qualifier? Granted, Madison Avenue has produced advertising that some deemed anti-gay, but those instances usually resulted from cultural cluelessness versus covert or blatant bias. Are minority agencies creating work that should be labeled pro-Black, pro-Latino, pro-Asian American, etc.? Is the typical Mad Ave shop pro-White?

8017: Food, Folks and No Fun.


Working towards the weekend with a MultiCultClassics Monologue…

• Contrary to the contentions of a Wall Street Journal report, Mickey D’s has no intention of dropping the limited health insurance coverage currently offered to its low-wage employees. But if the fast feeder were really concerned about employees’ health and well-being, they’d stop offering discounted food.

• A new report from the CDC indicates 9 percent of U.S. adults suffer from depression. Any tie to the +9 percent unemployment rate?