(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)
Adweek published the following story:
Goodby Announces Scholarship
Agency to pay tuitions for two African-American students to attend Hyper Island
By Gabriel Beltrone
Goodby Silverstein & Partners will pay tuition for two African-American students to attend 40-to-45-week creative programs at top digital school Hyper Island, the agency’s creative brass announced Wednesday evening.
Jeff Goodby, co-chairman at the agency, unveiled the scholarship during a One Show panel focused on the lack of diversity in the advertising industry, subtly titled “Where are all the black people?”
High school and college students can apply until June 6 for the scholarship, which can be used to attend either the interactive art director or motion graphics program. The fee for the program, covered by GS&P, is E 12,900—or a little more than $18,000 at current exchange rates. Winners will be responsible for travel costs to Sweden, where the school is headquartered, and their own expenses while there.
Hyper Island’s CEO Johanna Frelin said the partnership with GS&P is the first in a series of fellowships the school is planning.
Hey, MultiCultClassics pretty much predicted this scenario. A minority scholarship—now there’s an original idea. Why do the greatest minds in our creative industry always come up with the same “solution” for diversity? OK, shipping Black students to Sweden is kinda unique (although asking them to cover travel and expenses is rather rude). And one has to wonder if they’d have a better chance landing an advertising job out there versus the U.S. of A. But in the end, Goodby’s goodwill effort is the tired-yet-tax-deductible concept of launching a minority youth outreach program.
This is the second time Goodby has appeared in an episode of C’MON WHITE MAN! The first honor came after he named former Adweek columnist Barbara Lippert as his firm’s “curator of popular culture”—a fairly blatant mercy hire with a touch of cronyism. Yep, White buddies receive cushy jobs at a premier ad agency, while Black kids win partial scholarships to the land of bikini-clad Blondes.
C’MON WHITE MAN!