Sunday, May 29, 2011
8831: Dead Fish From Long John Silver’s.
The last recalled news about Long John Silver’s appeared in January 2011, when Advertising Age reported Yum! Brands sought to sell off the fish food chain, along with A&W. Before that story ran, in July 2007 Adweek reported the creative duties for Long John Silver’s had been won by Northlich—and the Cincinnati-based agency features fishy commercials on its website. Not sure if Northlich is responsible for the spots currently running, but the work is worse than awful.
Why is a gleeful lunatic bursting uninvited into a family’s kitchen—as well as on the front porch—with LJS food?
And the grinning sidekick presenting the seafood feast justifies use of the R-Word.