As previously noted, PepsiCo’s Propel Zero account went into “review” among a handful of Omnicom shops. And guess what? An Omnicom shop “won” the business. The Propel brand has propelled from Element 79 to Goodby, Silverstein & Partners to new AOR Fathom Communications. Never heard of the place? Hey, most people have never heard of the Propel brand either, so maybe it’s a perfect match—as well as another perfect example of Corporate Cultural Collusion.
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