Thursday, May 26, 2011
8817: StrawberryFrog Is StrawberryFucked.
Adweek published yet another story on the StrawberryFrog soap opera. According to the trade journal, the agency plans to file a countersuit against former CSO Ilana Bryant. Plus, CEO Scott Goodson released a statement that included, “Ilana Bryant was a valued employee whose job performance decreased over time. She became a divisive, negative force in the StrawberryFrog New York office and her relationships deteriorated resulting in her voluntarily resigning from her employment. … StrawberryFrog will not simply pay money to make Ilana Bryant happy. It is sad and disturbing that she has chosen to distort the facts and attack the agency and its people, essentially blaming everyone else for her own professional failings.” Wow, Goodson must be co-writing this stuff with Heather LeFevre. The agency’s Director of Human Resources better have plenty of documentation to support Goodson’s claims—otherwise, Bryant will be adding libel charges to her lawsuit.
One can only wonder what is rattling around in Goodson’s head. Does he think his public rants are benefiting the agency? He ought to consider the fact that the two sources providing the most coverage of this fiasco—Adweek and AgencySpy—are arguably the least credible advertising publications on Earth. The duo is the digital equivalent of The Jerry Springer Show. Hell, even AdFreak won’t touch this mess.