It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account.
Longtime incumbent MMB is defending against three other shops, which sources identified as BBDO, The Martin Agency and McCann Erickson. The brand spent more than $530 million in media last year, according to Kantar Media.
The search is being led by former marketing leader Chris Carroll, who returned to the fold more than a month ago in a senior role. Joanne Davis Consulting in New York is managing the process.
Great. Four White advertising agencies are wooing a recycled White man in a pitch being conducted by a White woman’s search firm—all for a (literally and figuratively) White-bread account. Now that’s diversity at work!