Monday, July 13, 2015

12758: C’MON WHITE MAN! Episode 43.

(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)

A MultiCultClassics visitor pointed out a tweet from a twit—Ann Nurock—who proclaimed, “Diversity in advertising is also about women not just black people.” Nurock directed her White woman whining at Joe Public United, a unique union of African advertising agencies represented in 14 countries across the continent, Joe Public Executive Creative Director Xolisa Dyeshana and The One Club, presumably targeting its Creative Boot Camp. Prior to abandoning adland for the world of consultancy, Nurock spent 25 years at White advertising agencies, reaching levels as high as President and CEO. Way to shatter the glass ceiling, girlfriend! One can’t help but wonder how much commitment and energy Nurock devoted to diversity when she had the power to make a positive impact. Oh, and to top it all off, the White woman hails from South Africa—the world’s bastion of inclusivity.

Nurock’s cultural cluelessness has earned her the distinction of joining a small group of women to be honored by this exclusive series—which by no means supports her position that White women are held back in adland.



Marcus Garvey said...

women = white women

Well you cant blame her. She's looking out for herself and people like her. The first law of nature is self preservation! Where are all the black & minority diversity officers at various agencies and diversity associations been since the uprising of the white women movement? Why aren't they vouching and trying to pull as many of their people into agencies. They have no movement, they are doing nothing. From what I can tell and see at various GM agencies the hiring for African Americans have actually went down since the 2000. At some agencies pets and animals outnumber african americans.

Please start a "C’MON BLACK MAN or BLACK WOMAN ! " segment instead.

brrrrrCDN said...

FFS. She never did anything to address or even notice the massive ethnic disparities in advertising in North America, then goes back to South Africa and THEN realizes there are just way too many of one type of people involved in advertising (in her opinion) and something must be done about the “injustice” of the lack of… women? THAT’S when she suddenly gets vocal and passionate about diversity in advertising?

Anonymous said...

If the black diversity officers at agencies and holding companies speak up, all five of them nationwide, they’ll upset the status quo. Most of them are just temp consultants anyway.

It’s easier for them to jump on the rah-rah white woman gender diversity wagon than it is to risk their jobs and necks and paychecks pointing out that black hiring numbers are backsliding. Massively.

It’s easier to host yet another career fair for inner city junior college students, or yet another mentoring session for high school students, or award themselves and their clients Adcolor Awards, and ignore the problem completely.