Tuesday, December 04, 2018

14402: Advertising Diversity Taskforce Finds No Advertising Diversity.

Campaign spotlighted the Advertising Diversity Taskforce’s Who Are We? report, which revealed the underrepresented in adland include: 1) people from BAME backgrounds; 2) women in senior-level roles; 3) women with children and; 4) people over 45 years old. The Advertising Diversity Taskforce is represented by AnalogFolk, Creature, Engine, Essence, Grey, IPG Mediabrands, Lucky Generals, MediaCom, Primesight, Wavemaker, We Are Social and Wieden + Kennedy. Why these White advertising agencies saw the need to conduct a study is baffling, as simply strolling their own hallways could have provided all the data necessary.

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