FOR IMMEDIATE RELEASE
April 1, 2019
Former Creative Honchos Launch The 97% Movement
Madison Avenue, New York City, NY — A group of former Executive Creative Directors and Chief Creative Officers launched The 97% Movement, a bold initiative designed to enhance and grow the male majority in the advertising industry. The 97% Movement is aiming for 100% macho dominance in agency creative departments by 2020, according to anonymous reports from Diet Madison Avenue that really pissed off Ralph Watson.
“You can’t be a great creative director and have a baby and keep spending time off every time your kids are ill,” reiterated Neil French. “Everyone who doesn’t commit themselves fully to the job is crap at it.”
The 97% Movement leadership includes Joe Alexander, Tham Khai Meng, Jeremy Perrott, Ted Royer, Eric Springer and Ralph Watson. Gustavo Martinez is overseeing group activities in Spain.
Industry female figures presented varied responses. Cindy Gallop delivered an expletive-filled tirade, Kat Gordon filed a lawsuit for copyright infringement and Jo Wallace declined to comment per the insistence of legal counsel at JWT London. “The 97% Movement has my full support and restless ambition,” gushed Wendy Clark. “Oops. I mean they’re fully reprehensible and reckless assholes.”
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