Essence magazine celebrates “Black Girl Magic” with covers spotlighting Johnetta Elzie, Teyonah Parris and Yara Shahidi. The covers also proclaim, “Black History Matters.” But from an advertising perspective, the proclamation is highly debatable. After all, the February issue of Essence contains a mere seven Black History Month advertisements. In fact, the BHM advertisements are outnumbered by advertisements featuring White women—which reflects the diverted diversity that’s happening in the industry right now.
As in past years, MultiCultClassics will strive to present at least one BHM advertisement per day during February—but nothing is guaranteed, given the current lackluster interest from advertisers.