Inc. published a peculiar perspective titled, “Béyoncé Hands Red Lobster the Marketing Opportunity of a Lifetime”—with subhead copy that read, “And then Red Lobster fumbles it. What we can learn about the importance of having a diverse work force from this social media fail.” The author, Amy Vernon, sports a “social media consultant” handle, which always warrants eye-rolling suspicion. Vernon opines that Red Lobster missed a chance to shine via social media when Béyoncé’s Super Bowl performance included song lyrics referencing the restaurant chain. Why, Red Lobster should have jumped on the opportunity like Oreo’s Super Bowl tweet during a power outage or Arby’s Grammys tweet about Pharrell Williams’ hat. The social media consultant pushed the argument further, declaring Red Lobster’s flop was rooted in its social media team’s lack of diversity. Now, MultiCultClassics can appreciate a decent speech on the imperative for inclusive workforces; however, Vernon seems to have fumbled herself in this scenario. Why do social media wonks believe real-time commentary is such a big deal? There are far more instances of advertisers pulling the tweet trigger too quickly—with disastrous results—versus typing Twitter treasures. It’s also silly to think Red Lobster could excel in social media when its traditional advertising is consistently lame. (Besides, the seafood seller saw sales spike from Béyoncé’s song after all.) But to declare the alleged blunder underscores the need for diversity is a stretch. Indeed, Vernon’s soapbox rant only garnered two comments—and the second comment was Vernon’s thank-you reply to the first comment. The revolution will not be televised. Or tweeted.