This campaign from DDB Lagos in Nigeria induces side effects including confusion, headaches and nausea.
At first I hated these and then I started looking more closely. I don't know enough about Nigerian culture to judge how it fits into Nigeria or its audience, and I was definitely looking at the through American eyes. But the credits show Nigerian creatives, photographers, ad agency people. So that's a point in this campaign's favor. And I don't know the budgets, so it would be shitty to judge this if it's Nigeria's version of a PSA and they had to do it for free. It was almost leaning in the direction of this work:http://www.boredpanda.com/renaissance-mechanics-photo-portraits-freddy-fabris/Maybe more money, time, and experience thrown at it would have given a different visual result, but all things considered it's not 100% terrible. I'd like to see what this team does a year or two from now with some extra resources and editing.
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