Adweek reported Foster Farms switched White advertising agencies, dumping Goodby Silverstein & Partners after 20 years and handing its business to Deutsch LA—all sans a review. What the cluck! The transition happened after Deutsch LA recently relaunched the poultry company’s website. In other words, an agency that got spanked by the FTC for producing misleading online messages was entrusted with Foster Farms’ digital duties—then ultimately awarded the entire business. It’s a Corporate Cultural Collusion coop coup.
Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P
Creative for poultry company leaves longtime shop
By Noreen O’Leary
Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch.
The Interpublic shop is now the poultry producer’s agency of record, handling creative, digital, and media planning and buying for all of the company’s products. Deutsch takes over creative from GS&P and the other account responsibilities from Organic, Direct Partners and OMD.
There was no review for the account. Deutsch was given the project of relaunching the company’s website early this year, and the additional business followed.
Foster Farms, which gave its business to GS&P in 1993, was one of the agency’s oldest clients. GS&P created “The Foster Imposters” scruffy chicken puppets that are most associated with the brand.
The Livingston, Calif.-based poultry company, which sells its chicken in the Western U.S., will work with Deutsch L.A. on the account.