CNN asked, “Was February 2016 the best Black History Month ever?” From #OscarsSoWhite to Beyoncé’s So Black, CNN declared a plethora of progress took place in a 29-day span. Okay, except it sure didn’t happen in the advertising industry. For starters, there appeared to be a dramatic decline in BHM advertisements. White advertising agencies allegedly held meetings to discuss avoiding another Campbell Ewald debacle. USA TODAY claimed Super Bowl 50 ads put diversity on display—ignoring that the “diversity” was created via exclusivity. Benetton blew diversity big time. Bartle Bogle Hegarty celebrated Black sheep with White shit. The AAF mimicked the Academy Awards with its 2016 Advertising Hall of Fame inductees. There was IPG, IPA and IPO bullshit—as well as bullshit from another White man who diverted diversity in defense of dames. Ogilvy helped NASCAR and IBM reach diverse audiences with Caucasian campaigns. Sure, Michael Houston and Vann Graves presented positive moments, but their achievements did not offset the diversity business as usual on Madison Avenue.