For the Y, Droga5 has gone from unflattering depictions of underserved communities to cutesie kiddies. The latest commercial presents Zoe, a racially ambiguous child who will potentially run for president in 2064. Hey, that’s well before the Leo Burnett prediction of a culturally diverse advertising industry by 2079. In fact, little Zoe has a better chance of serving as POTUS than landing a job at Droga5.
1 comment:
This ambiguously ethnic baby is adorable, but ironic because just today I got a casting notice from an agency that said the campaign talent should be 50% Caucasian, 20% African American, 30% Ethnically Ambiguous. I kid you not. Like they were ordering up a coffee blend and not people's lives.
It's not the first time, it's not the last time, but it is an increasing thing behind the scenes.
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