For Black History Month, Macy’s celebrates with celebrities.
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- 13106: Best BHM Bullshit Ever.
- 13105: Kohl’s Is Mixed Up.
- 13104: #WatsonSoWhite.
- 13103: BHM 2016—Mickey D’s.
- 13102: Droga5’s Post-Racial Pap.
- 13101: BHM 2016—CURLS.
- 13100: Why Cannes Is Crumby.
- 13099: BHM 2016—We Are Black History.
- 13098: Scratching The Indie Itch.
- 13097: IPAsinine Gesture.
- 13096: BHM 2016—RNC.
- 13095: Dusting Off Ashes And Embers.
- 13094: BHM 2016—Lowell High.
- 13093: Preying On Publicis…?
- 13092: BHM 2016—JET.
- 13091: Patronizing With Pride.
- 13090: BHM 2016—Wendell Scott.
- 13089: Exclusive CASE Study.
- 13088: BHM 2016—USA TODAY.
- 13087: Hooray For Nollywood.
- 13086: BHM 2016—Black History Stamps.
- 13085: NASCAR’s Slow Start.
- 13084: BHM 2016—Allstate.
- 13083: Souring On Ignorance.
- 13082: IPGobbledygook.
- 13081: BHM 2016—Regions.
- 13080: Leading In The Black.
- 13079: BHM 2016—MSI.
- 13078: Deutsch LA’s Chicken Shit.
- 13077: BHM 2016—Advertising Age.
- 13076: Malaria Test Kit Shit.
- 13075: BHM 2016—Publix.
- 13074: C’MON WHITE MAN! Episode 46.
- 13073: BHM 2016—Nike.
- 13072: Richards/Lerma Sucks.
- 13071: BHM 2016—Shades Of Color.
- 13070: Michael Roth Is A Huckster.
- 13069: IPG PR BS.
- 13068: Red Lobster Red-Faced…?
- 13067: BHM 2016—Macy’s.
- 13066: U.S. Census Senseless…?
- 13065: Carat’s Caucasian Collection.
- 13064: BHM 2016—Newport.
- 13063: Hall Of Fame Shame.
- 13062: Black Sheep, White Shop.
- 13061: BHM 2016—NBA.
- 13060: Howdy, Partner Awards.
- 13059: Dismal Digital Diversity.
- 13058: BHM 2016—Colgate-Palmolive.
- 13057: Overreaction Of The Week.
- 13056: Benetton Flubs Diversity.
- 13055: BHM 2016—Wells Fargo.
- 13054: Super Bowl Super Bullshit.
- 13053: BHM 2016—EBONY.
- 13052: Maurice White (1941-2016).
- 13051: BHM 2016—Coca-Cola.
- 13050: Ghetto Blasting.
- 13049: BHM 2016—USPS.
- 13048: Admen At Work.
- 13047: BHM 2016—Guinness.
- 13046: The Bullshit Zaid Said.
- 13045: KMBA FYI.
- 13044: BHM 2016—Google.
- 13043: White Agency Of The Year.
- 13042: BHM 2016—AT&T.
- 13041: Comment By Adonis Hoffman.
- 13040: BHM 2016—Essence.
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February
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2 comments:
University of Phoenix found a great way to shake down black and brown people in America for even more money.
By an expensive campaign touting how important it is to hire them for jobs, except when push came to shove...
University of Phoenix mostly hired white people from the United Kingdom to create their ads.
http://www.adweek.com/agencyspy/180la-debuts-its-first-work-for-new-client-university-of-phoenix/102421
I guess this is kind of a cool promotion. I don't know how effective having one celebrity into one single store location is, but I appreciate the thought behind it. There's a little upscale glamour to it in theory, I just don't know how Macy's would capitalize on it in the end.
Way too easy to say, "See, nobody shows up for BHM promotions, there's no reason to put money behind it" when the reality is, "Nobody shows up or cares to share a one-off event that's not widely advertised or designed to spark a social media conversation in some way."
I want to take Macy's and tell them to go big or go home, but baby steps I guess.
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