Thursday, November 11, 2010

8151: Shout Out To Navajo Code Talkers.


From USA TODAY…

Navajo Code Talkers honored for WWII efforts

By Marisol Bello, USA TODAY

Keith Little and Frank Chee Willetto know time is no longer on their side.

That’s why the men, World War II veterans who used a code based on the Navajo language to stump the Japanese in battles, spend their days reminding the world of their contribution to ending the war.

As the numbers dwindle — fewer than 100 Code Talkers of the 400 trained by the U.S. military are believed to be alive — the Navajo veterans are being recognized. Today, Veterans Day, a group of them will ring the opening bell at the New York Stock Exchange. New Mexico dedicated a 16-mile stretch of highway to them on Wednesday.

Now, 65 years after serving mostly in the Pacific, the men are trying to establish their legacy on the Navajo reservation in Arizona. Through a foundation, they are about to launch a $42 million fundraising campaign for a museum and veterans center.

“We are all old, and we want to see the result of our efforts,” says Little, 86, a retired logger.

The museum has been more than 10 years in the making, says Willetto, 85. The group had the land but no money. Their efforts were boosted in 2008 with a grant of about $900,000 from the Navajo tribal government to help them form the foundation, design the project and conduct geological tests on the land.

Yvonne Murphy, secretary of the Navajo Code Talkers Association and daughter of a Code Talker, says they are pressed to get started because the average age of the men is 86.

Of the first group of 29 who devised the code for the Marine Corps in 1942, only two remain. Murphy chokes up noting that a Code Talker who served with her father was hospitalized recently and won’t be able to make any Veterans Day appearances.

“For us, the descendants, the children of the Navajo Code Talkers, we want to see our fathers’ dreams come true,” she says. “We want to have a place to go to learn about these men and their historic feats.”

The foundation has a list of 45 Code Talkers who are still alive, but she says there could be as many as 70.

“It’s hard to get a handle on how many are living,” Murphy says. “Most don’t want to talk about it. People still don’t know what they did. We get calls from people saying they didn’t know their father was a code talker. They found his uniform after he died.”

It didn’t help that the men were told by the military not to talk about their service and their work remained classified until 1968, says Zonnie Gorman, the daughter of a Code Talker who has recorded an oral history of their work. Her father, Carl Gorman, was one of the original 29 who devised the code.

“Twenty years ago, if you said ‘Navajo Code Talkers,’ the majority of people would say, ‘Who?’” Gorman says. “At least today the majority of people have at least heard of them.”

The idea for the Code Talkers is credited to Philip Johnston, the son of a Protestant missionary who grew up on the reservation and spoke the language. He convinced the Marines they could enlist the Navajo as messengers, using their language to allow platoons to communicate quickly and securely.

The Code Talkers devised a complex system assigning Navajo words for each letter of the English alphabet and for names of military weapons, equipment and other phrases. Some phrases resembled the things they described. The Navajo word for tortoise, chay-da-gahi, meant tank, and ne-he-mah, which means our mother, meant America. Other words were spelled out using Navajo words to represent letters of the alphabet.

“The military had to coordinate tactical operations on the fly, so they hit on an ingenious solution, to use a language that no one understands, that there are no books for,” says Geoffrey Wawro, who teaches military history at the University of North Texas.

He says the code was used mostly in the Pacific Theater, where platoons made hard landings on beaches and lacked the elaborate equipment that could protect secret communication. The Japanese never broke the code.

“It was one of the many ingredients for success,” he says. “It helped reduce Marine casualties.”

Little enlisted in the Marines at 17 and served as a radioman in the battle of Iwo Jima.

“Iwo Jima was tough during the landing. We had to run to the beach,” he says. “You were being shelled by aircraft and ships.”

He says he spent about a month sending messages about troop positions, equipment needs and enemy movements to military ships and other platoons on the island.

After the war, he says, it was years before he knew the importance of the service he and other Navajo provided.

The irony that their language helped win the war is not lost on some of the men who attended government-run boarding schools where they were forbidden to speak Navajo.

“I had to chew yellow soap every time I got caught talking my own language,” says Willetto, who trained as a Code Talker but never used it in battle. “And then they used our language to come up with a code.”

He says he isn’t angry, though. He wants Americans to know the Navajo did their part and says a museum will show that.

“We want to leave something behind,” Willetto says. “The young people need to know what happened.”

8150: Delayed WTF 9—Invisible Diversity Officers.


Over the past few months, MultiCultClassics has been occupied with real work. As a result, a handful of events occurred without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.

Omnicom Senior Vice President and Chief Diversity Officer Tiffany R. Warren recently appeared on “The Drum”—podcast of The Marcus Graham Project. During the interview, Warren remarked there is a dearth of diversity officers on Madison Avenue. While noting clients literally have hundreds of executives focused on creating inclusive workplaces, Warren admitted she could only name a handful of such revolutionaries within the advertising industry. It’s interesting to recognize the contrast between advertisers and agencies, given Madison Avenue’s penchant for mirroring their masters in so many other areas. Does the lack of advertising agency diversity officers reflect a lack of interest and commitment to diversity overall—or are there other explanations for the deficit? Sanford Moore would probably declare, “It’s hard out here for a pimp.”

8149: Adrants’ Diversity Ads…?


Adrants has always satisfied its audience by sprinkling a few advertising-related news items between the soft porn content. Now the site is offering connections to Latina hotties.

Wednesday, November 10, 2010

8148: OMG, GM Names Diversity VP.


WXTV posted the press release below. Most amusing is the statement that reads, “GM has a rich heritage of being at the forefront on diversity issues…” Um, like when the automaker essentially dumped its minority advertising agencies?

Eric Peterson Named U.S. Vice President for Diversity

DETROIT, Nov. 5, 2010 /PRNewswire/ -- General Motors today announced that Eric Peterson has been named U.S. Vice President, Diversity. Peterson, 58, will also continue to serve as director, industry dealer affairs, where he manages relationships with GM’s National Dealer Council, Minority Dealer Advisory Council, and Women’s Dealer Advisory Council, as well as with the National Automobile Dealers Association.

In his new role, Peterson reports to Mark Reuss, president, GM North America, and Mary Barra, vice president, global human resources. In his role as director, industry dealer affairs, Peterson will continue to report to Jim Bunnell, general manager, dealer network and sales support.

“GM has a rich heritage of being at the forefront on diversity issues, and Eric will play a key role as we continue to build on this,” said Reuss. “As a global company, with operations in more than 120 countries, we are committed to a culture of diversity and inclusion. We believe this will give GM a strategic advantage in designing, building, and selling the world’s best vehicles.”

Prior to his current assignment, Peterson served as regional sales and marketing manager in GM’s South Central Region. Peterson also led GM’s dealer development organization, which spearheaded efforts to appoint more minorities and women as dealer operators in GM’s retail dealer network.

“I am excited to be able to help strengthen GM’s ongoing commitment to diversity with our customers, employees, dealers, suppliers, and communities,” said Peterson. “My belief has always been that understanding and embracing our differences makes us stronger and helps GM win in the marketplace.”

8147: Delayed WTF 8—P.S. Pursuit Of Passion.


Over the past few months, MultiCultClassics has been occupied with real work. As a result, a handful of events occurred without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.

The 4As and VCU Brandcenter unveiled Pursuit of Passion on September 27, 2010, during Advertising Week in New York City. The film is designed to serve as a diversity recruitment tactic, wooing minority youth to consider careers in advertising.

Given that the individuals directly involved have the best of intentions—and their contributions merit sincere praise—it’s tough to criticize the effort. But MultiCultClassics will anyways.

For starters, there’s not a breakthrough big idea behind Pursuit of Passion. Recruiting minority youth has been a standard ploy since at least the 1960s. It’s something that’s easy to embrace and support because it involves the smallest amount of commitment from Whites.

The hype surrounding Pursuit of Passion appears to lack, well, passion. Aside from Advertising Age editor Ken Wheaton’s original report at The Big Tent—published before the official unveiling—there has been almost zero coverage on the film. A Google search essentially displays the obligatory press releases at the 4As and VCU Brandcenter websites, a post from Kiss My Black Ads and a few obscure tweets. A key person on the project left a comment at MultiCultClassics, and she wondered about the minimal promotion too—plus, she claimed the premiere gala drew 200 people. Sorry, but the lack of coverage ultimately exposes a lack of interest.

Producing Pursuit of Passion is like assembling a Diversity Development Advisory Committee. The film is a classic form of delegating diversity. It permits the people who need to change the most—i.e., White people—to believe there’s nothing else they have to do. Let the minority filmmakers lure the fresh crop of colored rookies (and yes, MultiCultClassics knows there are a handful of enlightened Whites behind the film). Indeed, today’s standard White advertising executive probably thinks he/she can now sit back and await the arrival of the future generation of talent. And since Pursuit of Passion is targeting school-age kids, Whites on Madison Avenue can relax for about five years.

Of course, no one has devised any plans to make Madison Avenue more attractive to minorities. That’s the truly obscene part of the scenario. The majority of Whites continue to insist there are no inherent flaws with the industry; rather, minorities are simply unaware of the grand opportunities. Does anyone think potential candidates won’t conduct Google searches and discover the truth? It’s all out there for public consumption, including Cyrus Mehri, Sanford Moore, New York City’s Commission on Human Rights and more. Hell, even industry leaders have openly admitted there are problems.

Again, the creators of Pursuit of Passion deserve praise. But perhaps they should develop a sequel. Collect the quotes and video clips of Mehri, Moore, NYCCHR and others. Add the admissions of guilt from industry honchos. Interview agency heads and drill them on the dearth of diversity. Edit everything together and force everyone on Madison Avenue to watch it.

That might inspire some passion—as well as the pursuit of legal action.

8146: FYI, W, GM, FDA.


A Midweek MultiCultClassics Monologue…

• No “Beer Summit” was necessary to smooth things out between Kanye West and George W. Bush. The former president wrote in his new book that having West blurt, “George Bush doesn’t care about Black people,” during a 2005 telethon for Hurricane Katrina victims was “an all-time low” of his time in office. “I would tell George Bush in my moment of frustration, I didn’t have the grounds to call him racist,” said West in an interview that aired today, adding that sometimes “we as human beings don’t choose the right words.” Taylor Swift would wholeheartedly agree. “I’m not a hater. I don’t hate Kanye,” said Bush. “…No one wants to be called a racist if in your heart you believe in equality of race.” Bush should now hold a summit with New Orleans residents—including the ones who are still unable to return to the Chocolate City.

• General Motors announced 3Q profits at $2 billion, the largest amount for the automaker since emerging from bankruptcy in July 2009. “We know we have much more work to do,” said Chief Executive Dan Akerson. “We still need to fix Europe. We continue to be vigilant in reducing cost in the enterprise, and we have just started doing a better job in marketing our brands to consumers.” Well, the jury is still out on that last point.

• The Food and Drug Administration unveiled proposed new labels for cigarettes, including some that depict more graphic warnings (see images below). Hey, the explicit ones should be mandatory additions to all print advertisements.

8145: Bad Acting Doesn’t Work.


Huntington Learning Center commercial actors should learn to act.

Tuesday, November 09, 2010

8144: Miscellaneous Mumbo Jumbo.


Miscellany in a MultiCultClassics Monologue…

• The first licensed clothing line commemorating the Jackson 5 will launch in February 2011. Look for plenty of clumsy tie-ins with Black History Month.

• General Motors is firing Mr. Goodwrench. Despite 37 years of serving as GM’s dealer service icon, the character will be eliminated February 1, 2011. Great, dump him on the first day of Black History Month.

• A conservative Muslim government minister in Indonesia sparked controversy for shaking hands with First Lady Michelle Obama. The official has historically flaunted his conservatism, saying he avoids contact with women not related to him. Now the man is claiming Michelle Obama forced him to shake her hand. Whatever. This scenario will no doubt completely confuse the group of Americans who believe President Obama is a Muslim.

• Former BP Chief Tony Hayward admitted during a recent interview that the oil company was unprepared for the Deepwater Horizon disaster and the media frenzy it generated. Gee, thanks, Tony. Although the majority of people on Earth could have told you that around, oh, April 20, 2010.

• Sources indicate the initial findings of President Obama’s independent commission into what caused the Deepwater Horizon disaster will support many of the conclusions BP made in its own internal investigation. Hey, somebody make sure Tony Hayward gets copies of both reports.

8143: Diverse Collection Of Diversity Symbolized.





8142: Delayed WTF 7—Bogusky’s Baked In.


Over the past few months, MultiCultClassics has been occupied with real work. As a result, a handful of events occurred without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.

Finally got around to reading Baked In by Alex Bogusky and John Winsor. Overall, the book delivers innovative thinking in a progressive style—including interactive components like a wikiblog and Twitter feed. The authors provide visionary perspectives with plenty of case studies and recipes for breakthrough results. Baked In could be the best cookbook for contemporary advertising and marketing since Luke Sullivan’s Hey, Whipple, Squeeze This.

Bogusky clearly knows how to ignite creativity at every point in the journey, refusing to settle for the expected or accept the contrived and clichéd. The book challenges us all—agency wonks and clients alike—to reinvent our current conventions. In fact, study Baked In closely and it’s not surprising that Bogusky ultimately experienced an alleged spiritual rebirth as a consumer crusader.

Yet it’s somewhat disappointing that Bogusky appeared unable to tap his cutting-edge skills when confronted with the advertising industry’s diversity dilemma. On his Fearless Q+A show, Bogusky offered zero new ideas, regurgitating the same old solutions that have failed for over 80 years. He didn’t consider the implications of cultural trends. He couldn’t hatch fresh designs for change. There were no declarations of knocking down walls and jumping silos. Bogusky never mentioned a single tactic listed in Baked In that might be incorporated to address the dearth of diversity in our ranks.

Perhaps now that Bogusky plans to stage societal revolutions, he should lend a hand to the industry that made him a star. Let him develop serious strategies and executions for the biggest challenge in Madison Avenue’s history. Surely Bogusky can reach beyond his initial suggestions which seemed so, well, half-baked.

Monday, November 08, 2010

8141: ADDYs Ad Doesn’t Deserve An ADDY.


This ADDYs banner proclaims, “Great Ideas Can Come from Anywhere.” Um, replacing Lady Liberty’s torch with an ADDY trophy is not a great idea.

8140: Spilling Over With Diversity.


Well, at least BP didn’t blame the Deepwater Horizon disaster on minority employees.

8139: Running Pancake-Like Propaganda.


America Runs On Dunkin’—however, the “running” is probably more of a slow, laborious jog if Americans are stuffing their faces with Dunkin’ Donuts menu items.

(Actual items photographed below)


8138: They Call Me Mr. Peanut!


Nutty news in a MultiCultClassics Monologue…

• Mr. Peanut has undergone a complete makeover, including acquiring a new voice via Robert Downey Jr. Given the recent debacles involving updated identities for brands like the Gap and Tropicana, you’d think folks would be inclined to leave the iconic character in his familiar state. Guess brand managers and ad wonks can’t resist the urge to play with their nuts.

• A new report from Yale University heralded as the “most comprehensive study of fast-food nutrition and marketing ever conducted” indicates fast-food advertisers are actually increasing marketing efforts aimed at children and teens, despite pledges to the contrary. Perhaps it’s time to transform Ronald McDonald into a morbidly obese pedophile.

• Sara Lee may soon become a bimbo. No, really, the brand is reportedly nearing an agreement to sell its North American bakery business to Grupo Bimbo SAB, the world’s biggest bread maker. The sale figures range from $900 million to $1 billion, so you know folks will be making a lot of bread in this deal.

Sunday, November 07, 2010

8137: New Media Gets Old Miniscule Spending.


Advertising Age reported that a new survey from the Association of National Advertisers showed advertisers targeting minority audiences are increasing spending in new media like mobile marketing and online video. Technically, most advertisers indicated they are shifting dollars from their overall multicultural marketing budgets to new media. This point is significant for a few key reasons. First, the typical multicultural marketing budget is substandard, especially when compared to the gobs of money advertisers dedicate to the efforts of their White agencies. As the Ad Age story admitted, “Though marketers allocated an average of 6.6% of their 2010 multicultural media budgets to new media, many are still spending almost nothing.” Second, another recent ANA survey revealed the majority of the organization’s members do not engage multicultural marketing specialists at all. So why does increasing the miniscule share of substandard budgets among a teeny-tiny number of enlightened advertisers even warrant publishing a story?

Multicultural Marketing Dollars Flowing to Mobile, Online Video

Although Budgets Are Still Small, Bigger Share of Spending Going to New-Media Platforms Than in General Market

By Laurel Wentz

NEW YORK -- Marketers are more likely to use mobile marketing, online video and gaming when targeting multicultural consumers than in the general market, according to a new survey by the Association of National Advertisers. But don’t take that as a huge boon for new media in the segment: Though marketers allocated an average of 6.6% of their 2010 multicultural media budgets to new media, many are still spending almost nothing. Twenty-five percent of respondents said they are dedicating less than 1% of their multicultural budgets to new media this year, and 32% are spending 5% or less.

The most excitement seems to center around mobile marketing; 59% of respondents said they use or plan to use mobile marketing to reach multicultural customers, compared with 32% of respondents who were asked the same question about the general market in an earlier ANA poll.

Some 55% of multicultural marketers said they use or plan to use online video, compared to 50% in the general market. And 20% said they are considering trying Foursquare next year.

Among the other findings from the online survey of 90 multicultural marketers’ use of media that will be discussed at this week’s annual ANA Multicultural Marketing & Diversity Conference: Marketers are less likely to target multicultural consumers using webinars (25%, compared to 65% in the general market), e-mail marketing (70%, compared to 94% in the general market) and organic search engine optimization (64%, compared to 86% in the general market).

Where are the dollars coming from? Marketers are tapping multiple budgets to invest in new media. Most are simply shifting money from elsewhere in the multicultural budget — 41% from the media budget and 18% from other areas like direct marketing and events. Even more are moving dollars from their general-market budget — 30% from the media budget and 33% from areas like promotion and events. Just 29% said they found incremental dollars for multicultural new media.

Of the new-media areas they’ve invested in, marketers rated search engines—both paid keyword marketing and organic search engine optimization as the most effective, followed by their own websites and video-on-demand. They were least enthusiastic about Twitter, blogs and podcasts.

Although 92% of respondents said they use their own websites as part of their multicultural marketing efforts, only 63% said they have a Spanish-language website, and 18% have an Asian-language website to reach Asian customers. One-third of the marketers surveyed said they didn’t have a U.S. website in a language other than English.

8136: Diverse GOP Not An Oxymoron.


From The Chicago Tribune…

A GOP not for ‘whites only’

By Clarence Page

What’s the most overlooked, underappreciated story from the midterm elections? My nominee would be the surprising new racial and ethnic diversity of Republican congressional and gubernatorial winners — even if we don’t see as much diversity among the party’s voters.

Republican contenders-of-color had a history-making night, which helps undermine the notion that the GOP is becoming a whites-only party. It’s hard to say how much help the new diversity will be in winning over more nonwhite voters. But it already appears to be helping party leaders to become more comfortable with an increasingly multiracial, multicultural voting population. If their success at attracting ethnic minority candidates keeps up, it could attract nonwhite voters, too.

For example, South Carolina’s Tim Scott and Florida’s Allen West became the first African-American Republicans to be sent to Congress from their states in more than a century. They also are the first black Republicans to join the House or Senate since Rep. J.C. Watts of Oklahoma retired in 2003.

Cuban-American Marco Rubio of Florida was elected the Senate’s only Hispanic Republican, since Florida’s Mel Martinez retired last year.

In the House, Idaho’s Raul Labrador, Florida’s David Rivera, Texas’ Bill Flores and Francisco Canseco and Washington state’s Jaime Herrera will join re-elected Florida Reps. Ileana Ros-Lehtinen and Mario Diaz-Balart for a record total of eight Republican Latinos in both chambers, according to the National Association of Latino Elected and Appointed Officials. That will bring the total Latino representation on Capitol Hill to what the association called “a near-record 27.”

Among governors, Republican Susanna Martinez won New Mexico’s race to become the nation’s first Latina governor-elect.

Republican Nikki Haley became South Carolina’s first female governor and the nation’s second Indian-American governor after Louisiana’s Bobby Jindal, also a Republican.

Rubio, West, Scott and Haley, among other conservative candidates of color, were endorsed by Sarah Palin and backed by the tea party, eroding the charge that the tea partiers are running a whites-only movement.

Only six month ago, I wrote that there were more black Republicans running for Congress than there had been since Reconstruction, partly because they were encouraged by the long-shot victory of a Democrat, President Barack Obama. If he could do it, others figured, so can I.

A dozen black Republican congressional nominees made it to the general election. Two won. Both come from predominantly white districts, which follows another post-1960s tradition. The parties have become so racially polarized since the civil rights/white backlash era that black Republicans in Congress have been elected by mostly white votes.

But there, the similarities between the House’s two new black Republicans pretty much end there. Scott, 45, a businessman and former state legislator, gained national notice by beating Paul Thurmond — son of the late segregationist Sen. Strom Thurmond — to win the GOP primary in June, which in that conservative district is tantamount to victory. Despite Scott’s tea party endorsements, he campaigned in the style of a center-right moderate.

West’s speeches, by contrast, delighted the far-right by calling out Obama to “be a man” and declaring “institutional racism is dead.” A 49-year-old retired Army lieutenant colonel, West became a hero on the right after he was disciplined for firing a weapon near the head of a detainee he was interrogating for important information about explosive devices. “If it’s about the lives of my men and their safety,” he famously told his defense attorney, “I’d go through hell with a gasoline can.”

Quotes like that tell me that West, in particular, is going to be fun for journalists to cover. He also represents the tiger that establishment Republican leaders have by the tail as they try to please tea party members of all colors. At a time when the party is wooing the votes of moderate swing voters, their right wing expects some heavy-duty payback for its help in bringing conservative voters to the polls.

Things were a lot less complicated for Republicans when they were simply the “Party of No.”

8135: Colored Chick Flick.


From The Chicago Sun-Times…

‘Colored Girls’ bringing black women together
Movie’s message of perseverance through adversity a winner

By Maudlyne Ihejirika, Staff Reporter

For many African-American women across the country, the new movie, “For Colored Girls [Who Have Considered Suicide/When the Rainbow Is Enuf],” based on Ntozake Shange’s soul-searing 1975 play, has become a cultural phenomenon even before its official release.

Women in Chicago and other cities have gone as far as to rent out theaters to watch the movie together—and to celebrate its timeless message of perseverance over struggle.

“There’s just a lot of interest by women’s groups surrounding this movie, as there should be,” said Gene Hobbs, manager of the ShowPlace ICON theaters, 150 W. Roosevelt. A theater within ICON was bought out by a group Friday, and another group showing is scheduled for Sunday. “It’s a very powerful and intriguing film.”

Director/Writer Tyler Perry has brought to the screen the acclaimed black poet/playwright’s 20-part “choreopoem” expounding on the struggles and strengths of women of color, captured by Shange’s line that “Bein’ alive and bein’ a woman and bein’ colored is a metaphysical dilemma I haven’t conquered yet.”

First produced in 1975, the Broadway play tackled rape, abortion, domestic abuse, promiscuity, closeted gay men married to women and self-love. When published as a book in 1977, reading it became a rite of passage for black girls everywhere.

“I read it in high school, and again in college, and appreciate it even more now than then, because I’ve gone through some of those experiences,” said Alicia Wright, 30, of A’Vents by August, which rented one screen at ICE Theaters Chatham 14 for the film’s Thursday midnight opening.

Wright’s event drew some 300 professional women to hear presentations from suicide and domestic violence groups and to watch and discuss the movie.

The movie’s human rights themes—conveyed by an all-star cast including Loretta Devine, Kimberly Elise, Whoopi Goldberg, Janet Jackson, Thandie Newton, Anika Noni Rose, Tessa Thompson, Phylicia Rashad and Kerry Washington—are as relevant today as they were in the past, the women’s groups say.

Many groups, including Panache3 Productions, which hosted a sold-out event for 400 people at ShowPlace ICON Friday night, use the movie to raise funds for groups dealing with its social issues.

“Part of the proceeds are going to Family Rescue, an organization that combats domestic violence, and we’ve gotten people to sponsor some of the women at their shelter to come see the movie,” said Traci Stanford, a Panache3 partner.

For many of the women attending Friday, the movie, like the book, struck a chord.

“I both saw the play in the ‘70s and read the book, and it is ground-breaking in its depiction of the struggles of not only black women but women in general,” said Esther Johnson, 61, of Chatham, who came with three generations of family members. … “The movie, too, was intense and succeeded in carrying the original message that you can overcome any obstacle and love yourself.”

Saturday, November 06, 2010

8134: 125 Pounds Of Shit In A ¼-Page Ad.


Meet Andy, a poor man’s Go Daddy—right down to using irrelevant hotties in advertising.

Friday, November 05, 2010

8133: A Scoop Of Dark Meat, Please.


A Glazed Turkey Cake? Someone at Baskin Robbins has way too much time on his/her hands. Can’t believe there isn’t a Baked Ham Cake too.

8132: KKKinect? Nah!


Playing games with the news in a MultiCultClassics Monologue…

• Consumer Reports insists that Kinect—the new motion-sensing game from Microsoft—is not racist. A video game website claimed that testing showed Kinect has trouble recognizing users with darker skin. But Consumer Reports said the problems are related to low-level lighting versus the players’ skin color. So the game is not racist. However, some people still think Microsoft might be.

• Despite last month’s addition of 151,000 jobs nationwide, the unemployment rate remains stuck at 9.6 percent. Seems like the statisticians counting up all the numbers aren’t doing their jobs right.

• Starbucks wants to can the deal whereby Kraft distributed bagged Starbucks coffee to supermarkets and other food retailers. Now both companies are arguing over the agreement and how it might be nixed. Perhaps the corporate wonks should meet over a cup of high-priced coffee.

8131: What’s The Big Hair Idea Here?


If fat is so fat-tastic, why are the models wafer-thin? And honestly, have these women ever gorged on calorie-laden treats? It almost looks like they’re not quite sure what to do with the desserts.

Thursday, November 04, 2010

8130: I Have A Dream Car.


Mercedes-Benz used Dr. Martin Luther King, Jr. to hype vehicles. And Volkswagen did likewise. WTF, it’s not even Black History Month yet. Plus, the brands and advertising agencies responsible for the work are hardly supporters of the Civil Rights leader’s iconic dream, at least based on their diversity records. What’s next? Malcolm X for BMW X Series? Rosa Parks for Honda SUVs?

8129: Slurpee Summits And Assorted Stupidity.


Slurping through the news in a MultiCultClassics Monologue…

• President Obama’s remark that he might hold a “Slurpee Summit” with the new Republican leadership has 7-Eleven in hyper-drive to make it happen. The Slurpee maker contacted the White House, created new ads and is even considering repositioning the drink as something that “brings people together.” Um, does anyone think Obama might have been hoping the drink would induce brain freeze on the new GOP wonks?

• Cirque du Soleil is launching a Michael Jackson tribute tour. And you thought 7-Eleven was being overly opportunistic with the potential Slurpee Summit.

• Lil Wayne was released from prison today. It’s unlikely he dashed to 7-Eleven for a Slurpee.

• Mario’s mother has dropped the assault charges against her recording artist son. Hey, maybe the two should hold a Slurpee Summit. Or a Slappy Summit.

8128: More Comments On Kmart And Draftfcb.


To put the Kmart-Draftfcb holiday mess in perspective, it must be noted that the original Advertising Age story drew two comments (posted below). The first comment from fotolady argues that the only true way to celebrate Christmas—and realize business success—is by honoring Jesus Christ. 123kstang counters by stating the original story did not focus on Christmas, but rather, the holidays (although technically, Kmart CMO Mark Snyder did reference Christmas). The dismissive 123kstang comment ends by proclaiming, “This isn’t the 60’s.” Um, there are actually components in this scenario where Kmart and Draftfcb operated as if this is pre-Civil Rights era. Happy Holidays!

By fotolady | Jenison, MI November 1, 2010 01:07:51 pm:

We as Christians have to stand by our faith and not let the world’s views deter us from it. By saying “any way” to celebrate Christmas is “the right way” is saying you accept all other religions.
Do not turn away from the truth, which is the reason we celebrate Christmas is Jesus Christ. If we honor Him, God will honor our businesses.
Please re-think your convictions.

By 123kstang | San Francisco, CA November 1, 2010 03:22:56 pm:

Hey Fotolady,

It was never specifically phrased “to celebrate Christmas”. It was only generally referenced as celebrating the holidays.

”Everybody celebrates differently, and the way you choose to celebrate is the right way.”

Also, are you implying that including all religions is a bad marketing strategy?

This isn’t the 60’s.

8127: Holly Robinson PEEte.


Why does Holly Robinson Peete look like she’s auditioning for a Fresh Step ad?



Wednesday, November 03, 2010

8126: Kmart, Draftfcb, Etcetera.


Wanted to add some quick thoughts regarding the multicultural revolution being staged by Kmart and Draftfcb.

While some might argue the clumsy scenario demonstrates an inkling of progress, the circumstances surrounding it all must be considered. Is Kmart “doing the right thing” for the right reasons—or are the actions rooted in financial efficiencies? That is, did the consolidation of communications come from a desire to consolidate and/or cut marketing budgets? Gee, it’s so easy to create change when it involves, well, spare change.

Additionally, it’s always interesting to see that cultural innovation in the advertising industry only happens when the client makes it mandatory. As Draftfcb allegedly has multicultural capabilities—and the agency recently participated in a multicultural coalition for the 2010 U.S. Census—you’d think the ad wonks would have suggested the shifting plan to Kmart versus having the client hatch the big idea.

When Draftfcb first launched, the company honchos bragged about building a new business model and eliminating traditional silos. Plus, they boast being among the industry leaders with diversity initiatives. But the visionary proclamations appear to be nothing more than old-school propaganda.

Despite the airing of Kmart holiday commercials, the multicultural revolution will not be televised. It’s just a rerun of smokescreen tactics that have been executed for generations.

8125: Contextual Innuendos.


There’s a lot going on with this page from the New York Post. It looks like Tiger Woods is checking out the chicks in the sidebar. Meanwhile, the Empire City Casino boasts 5,300 slots.

8124: Bad News—Making Light Of Unemployment.


The Chicago Sun-Times and Monster try to be oh-so-clever with this advertisement that ran today. But it seems a tad insensitive, given the newspaper’s constant layoffs in recent times.

8123: Witches, Warlocks And Other Demons.


Post-election coverage in a MultiCultClassics Monologue…

• Senate candidate Christine O’Donnell blamed a lack of support from the GOP for her crushing defeat in Delaware. Guess the American people didn’t have to resort to witchcraft to make the dimwit disappear.

• Former President George W. Bush said one of the “most disgusting moments” of his presidency came when Kanye West insisted Bush didn’t care about Black people during a telethon for the Hurricane Katrina disaster. Um, don’t look for West to apologize like he did with Taylor Swift.

• San Francisco passed legislation that will limit toy giveaways in children’s fast food meals containing excessive calories, fat and sodium. In other words, Mickey D’s Happy Meals will be less happy. Although no less unhealthy.

8122: Driving While Black—In A Cab.


From The New York Daily News…

Hot 97 and Kiss FM executive Terrence Battle says NYPD racially profiled him with frisk

By Rocco Parascandola
Daily New Police Bureau Chief

A manager at popular radio stations Hot 97 and Kiss FM says cops ordered him out of a cab and frisked him right in front of his Brooklyn home just because he’s black.

Terrence Battle, creative services manager at the stations, said the incident on Saturday left him feeling humiliated and furious.

“It was outrageous,” Battle said. “But the sad part about it is it’s an everyday occurrence. I can’t say this is true for all police officers, but dealing with these officers, I was obviously considered a suspect.”

After a late night out at a Manhattan comedy club, the 37-year-old Battle took the subway to Brooklyn and then hailed a livery cab.

When the driver stopped to drop Battle at his home in Bedford-Stuyvesant, three plainclothes cops from the 81st Precinct got out of their unmarked car, he said.

“I’m thinking, ‘This may be about something the driver did — a broken taillight or something like that,’” Battle said. “They ask him if everything is okay and he goes, ‘Yeah.’ Then they turn their attention to me and ask me to get out of the car.

“They said it was a routine stop, nothing personal.”

Battle said he told the two officers and a sergeant that he lived there and had done nothing wrong.

“I’m sitting there, I’m a 6-4-1/2 black man, and I’m thinking it could get bad real quick,” he said. “I’m being very, very careful. I had a recorder in my bag. I thought about trying to get it out, but I was scared to move.”

Eventually, Battle got out of the car and let police frisk him, search his bag and jot down his personal information.

The NYPD said the officers stopped the livery because it had a decal that allows police to stop the car at any time to ensure the driver’s safety.

Cops said the partition was open, suggesting a robbery, and that Battle matched the description of a man — black, 6 feet tall and 250 pounds — wanted in eight robberies in Bed-Stuy and East New York.

But Battle, who is 280 pounds, said police mentioned only the decal program. He has one out-of-state arrest in his past; it is sealed.

Police Commissioner Raymond Kelly credited stop-and-frisks with keeping crime low and denied police engage in racial profiling. Cops make arrests only in about 12% of stops, and critics have said the policy unfairly targets black and Hispanic men.

Battle has filed a complaint with the Internal Affairs Bureau and with the Civilian Complaint Review Board.

He said he’ll use the experience to explain to his sons, 11 and 13, how to deal with police.

“Two years ago, they were stopped coming home from their grandmother’s house and questioned for no reason,” he said. “They were just kids, playing around, doing nothing wrong.”

8121: Not-So-Nice Altoids.


Can’t help but think that the Altoids ad depicted above clearly shows the advertising industry is in a death spiral. A brand once known for its breakthrough creative now produces tired headlines, uninspired visuals and contrived taglines—clearly the product of committee-driven dictation masquerading as cutting-edge collaboration. No amount of curiously strong mints could counter the bad taste this ad leaves in one’s mouth.

8120: Kmart Not Smart. Draftfcb Really Not Smart.


Advertising Age published the story below. A MultiCultClassics perspective immediately follows.

Kmart’s Holiday Spots to Showcase Shift in Approach to Ethnic Markets

Rather Than Segmenting Shoppers, Retailer Looks to Make Diversity Key Theme in Its Campaigns, CMO Says

By Natalie Zmuda

NEW YORK -- The first clue that something needed to change was the shopping carts. Or, more specifically, what was in them. Hispanic customers were snapping up styles from Jaclyn Smith, a Kmart designer meant to target the general market.

“Jaclyn Smith was selling to Hispanics and Jaclyn isn’t centered in the popular culture of the Hispanic market,” said Mark Snyder, chief marketing officer at Kmart. “We had a lot of diverse ethnicity on the floor, and a lot of cross shopping between products and segments.”

Armed with that knowledge, Mr. Snyder began analyzing how the retailer was marketing to ethnic consumers. Kmart was, it turned out, presenting separate creative briefs to its agency DraftFCB, as well as referring to the groups as completely separate segments internally. For its agency, that meant receiving a brief for the general market, one for the Hispanic market, one for the African-American market, and so on.

“Initially, that made some sense to me, because there are cultural nuances,” Mr. Snyder said. “But, what occurred to me was we had this big gap. It didn’t seem we were reflecting the full ethnic makeup of the Kmart-shopper base in any single communication, and that was very problematic.”

To close that gap, Kmart stopped thinking about minority consumers as separate segments and began presenting its agency with one single brief per campaign. On the agency side, that means that DraftFCB’s multicultural experts now have a seat at the table full-time. In the past, those people would come into the room only when it was time to talk about ethnic consumers.

Mr. Snyder says that some of the niche marketing Kmart was doing was unnecessary given that the retailer was trying to relay much the same message to all of its consumers. However, he acknowledges that it would be foolish to walk away completely from Spanish-language spots or programming and networks that target ethnic groups.

The shift has resulted in a massive holiday campaign that is set to feature upward of 90 models. The spots are to feature an African-American family, Asian family, Hispanic family, Anglo-American family and a multi-ethnic family. “I looked back at the holiday advertising we’ve done in past years, and it’s produced tremendous results. But I see a very traditional Midwestern Christmas expression in the advertising,” he said. “Not everybody celebrates in the snow-covered suburbs of Chicago.”

Mr. Snyder was unable to share specific details about the upcoming spots, as they have yet to be shot. But, he said, that the overriding theme will center on the idea that “everybody celebrates differently, and the way you choose to celebrate is the right way.” Likewise, there will be a “full expression of ethnic diversity” in each spot even though the entire cast won’t be featured in each spot.

The holiday campaign will be the biggest expression to date of Kmart’s new approach to ethnic markets, though there will be plenty more to come in 2011. Mr. Snyder is particularly cognizant of the impact the 2010 Census figures will likely have on the market.

“The numbers are going to turn everything on its head,” he said. “At that point we’re going to realize the melting pot we’ve become. The general market is the ethnic market.”

Wow. Just wow. There are some dim bulbs coordinating the blue-light specials at Kmart.

First, Latinas purchasing Jaclyn Smith fashions is hardly shocking. Unbelievable as it may seem, minorities have been known to buy clothing from White designers. Ralph Lauren, Tommy Hilfiger and Anne Klein are just a few names that come to mind. Perhaps Kmart officials were being narrow-minded in positioning Ms. Smith as “a Kmart designer meant to target the general market.” By all means, let’s keep those minorities in the colored-people departments and aisles where they belong.

Second, the biggest bombshell in the report is the revelation that Draftfcb is handling Kmart’s multicultural marketing. The agency has quite a history of cultural cluelessness. For example, when tasked with producing the lead message for the 2010 U.S. Census, Draftfcb shat out a campaign that was so moronically monochromatic, even White guys criticized its Whiteness. Besides, you know you’re dealing with a messed-up relationship when the client is “presenting … creative briefs” to the agency. Um, shouldn’t it be the other way around?

The following excerpt speaks volumes:

To close that gap, Kmart stopped thinking about minority consumers as separate segments and began presenting its agency with one single brief per campaign. On the agency side, that means that DraftFCB’s multicultural experts now have a seat at the table full-time. In the past, those people would come into the room only when it was time to talk about ethnic consumers.

Somebody should ask Advertising Age reporter Natalie Zmuda, “Whaddaya mean, those people?” That aside, the paragraph plainly shows Draftfcb has no business dealing with multicultural business. The self-proclaimed “Agency of the Future” operates like it’s living in the Jim Crow era. The multicultural experts don’t typically warrant “a seat at the table full-time,” and they are called “into the room only when it [is] time to talk about ethnic consumers.” It’s bad enough when minority agencies are disrespected by White agencies pretending to be partners. But Draftfcb apparently segregates its minority staffers and awards them second-class citizenship.

Finally, Mark Snyder’s “melting pot” reference is as painfully outdated as much of Kmart’s offerings. And if he actually said, “The general market is the ethnic market,” shouldn’t ethnic marketers be running the account?

The retailer’s tagline reads, “There’s smart. And there’s Kmart smart.” Right now, Kmart looks extremely dumb.

Tuesday, November 02, 2010

8119: Fake Ribs And Real Ribbing.


Electing to cover the news with a MultiCultClassics Monologue…

• Forget the elections, today marks the limited return of Mickey D’s McRib. The press coverage associated with the event demonstrates the power of McDonald’s PR department—as well as the low culinary standards of the American public.

• Despite nearly $8 billion in charges associated with the Deepwater Horizon oil spill disaster, BP announced the company is profitable again. BP must be selling cooking oil to Mickey D’s.

• T.I. reported to an Arkansas prison to serve 11 months for probation violation. Look for the rapper to return to profitability within 11 months or sooner.

• The Girl Scouts of the USA decided to continue making its uniforms in America after people protested upon learning of competitive bids being taken from overseas manufacturers. So no brown people will be sewing Brownie uniforms.

8118: Absolut Outrage.


From The New York Daily News…

Teens trash Spike Lee over Absolut Brooklyn vodka marketing presence in neighborhood

By Jake Pearson
Daily News Writer

Spike Lee put Bedford-Stuyvesant on the cinematic map, but some teens think he sold out the neighborhood with his Brooklyn-themed Absolut Vodka promo.

The kids did a survey of alcohol advertising posters and billboards in the area and found the logo designed by Lee dominated.

“I’ve seen his movies. I was a really big fan. But he lost respect from me,” said Shenel Gunnis, 17.

“You’re not supposed to be promoting stuff like that in areas that can barely afford food.”

She’s one of 10 teens who scoured Bed-Stuy this summer, mapping booze promos for the Children’s Aid Society.

They tallied 56 and were surprised that Lee’s limited-edition label — featuring the stoop of a Brooklyn brownstone - was the one that popped up over and over.

Frank Moore, 19, said he’d like to tell the “Do the Right Thing” helmsman that’s just wrong.

“I’d be like, ‘Why? Do you understand what you’re doing … that you’re putting up an ad for liquor and you know there’s an alcoholism problem here?’” he said.

“My thing with Spike Lee is you should use your prestige and position of power to help the problem, not add on to it.”

Lee did not return a call left at his office and hung up on a reporter who reached him on his cell phone. A spokeswoman for Absolut had no immediate comment.

The limited-edition bottle rolled out last summer is emblazoned with the phrase “A Spike Lee Collaboration.” In the ads, the bottle is superimposed on a photo of Brooklynites on stoops.

The teens felt Lee was trying to capitalize on borough pride.

“He was targeting us when normally he would make movies that would uplift our community,” said Krystal Chapman, 17, a senior at the High School for Public Service in Crown Heights.

“I think it is hypocritical.”

Amaya Santos, 17, of East Flatbush, counted 28 Absolut ads in the Utica Ave. subway station.

“I thought, ‘Spike Lee, What’s going on here?’ There’s no reason why there should be 28 ads of the same thing in less than a mile,” Santos said.

Survey organizer Robert Cornegy was blown away by the teens’ strong feelings about Lee’s involvement in the campaign.

“They’re being inundated with alcohol advertising in this neighborhood,” said Cornegy, 44, who heads prevention resources for the Children’s Aid Society. “They recognized an icon to them was responsible for some of the ads.”

8117: Resorting To Revolutionary…?


Did Harrah’s cast an interracial couple—or is she an extraordinarily light-skinned Black woman? Place your bets.

Monday, November 01, 2010

8116: Brits And Brats.


A Monday MultiCultClassics Monologue…

• A new study from Britain indicates alcohol is the most lethal drug for society, beating out heroin, crack and marijuana. Does this mean the Budweiser Clydesdales are actually mules?

• Charlie Sheen is filing for divorce from his third wife—which puts him at Two and a Half Marriages. Sheen can also prove the results of the new study from Britain.

• A British retailer is introducing clothing with the XXXXL size, intended for men with 64-inch chests and 60-inch waists. Look for Mickey D’s to respond with XXXXtra Value Meals.

8115: I Heart Boo York.


From The New York Daily News…

‘I Love My Boo’ posters in New York subways aim to battle homophobia, increase visibility of gay men

By Michael J. Feeney
Daily News Staff Writer

It’s hard to miss the “I Love My Boo” posters plastered in the subways, but make no mistake: They have nothing to do with Halloween.

The eye-catching signs featuring those words show black and Hispanic gay men cuddling.

And the “boo” in this case is a term of affection many young people, gay and straight, use to refer to their significant other.

It’s all part of a campaign by GMHC, a leading AIDS organization, to battle homophobia, increase visibility of gay men of color, and urge those men to practice safe sex.

“The message is also about protecting ourselves. It’s about responsibility, being responsible, getting tested, knowing your status, talking to your partner,” said Francisco Roque, the director of community health for Gay Mens Health Crisis.

The campaign was launched after just as a series of attacks and tragedies struck the community — the bullying-induced suicide of Tyler Clementi, the gay bashing at The Stonewall, and the vicious gang attack of a gay man and two gay teens in the Bronx.

“It’s timely in the wake of all the suicides and bullying,” Roque acknowledged.

The “I Love My Boo” campaign had been in the works before that, though, in part to address the shocking rate of HIV infection among men of color.

A recent study found 28% of gay black men are infected with HIV, compared with 18% of Hispanics and 16% of white men, according to the Centers for Disease Control.

“Part of what this is supporting is making young men feel good about themselves,” Roque said. “If they feel good about themselves they’re more likely to make healthier choices as related to safer sex.”

One of the models on the posters, Derrick Briggs, who is featured with “his boo” Jaszi Alejandro, said the decision to pose for the campaign wasn’t easy.

“It took a lot of courage to do this. I knew this was going to be huge,” said Briggs, 29, of Bedford-Stuyvesant. “Gay men come in all shapes, forms and colors… . This campaign is showing there are different types of gay people in the world and we exist.”

The posters also include taglines that read, “We’re about trust, respect, and commitment” and “We’re PROUD of who we are and how we LOVE.”

Nikki Wells, a 21-year-old transgender woman from Brooklyn said the ad hit exactly the right note.

“That’s cute!” she gushed as she walked by one of the posters on W. 23rd Street. “You should be proud of who you are.”

8114: Garden Of Buddhas In Montana.


From The New York Times…

On an Indian Reservation, a Garden of Buddhas

By Jim Robbins

ARLEE, Mont. — On a rural American Indian reservation here, amid grazing horses and cattle, a Buddhist lama from the other side of the world is nearing completion of a $1.6 million meditative garden that he hopes will draw spiritual pilgrims.

“There is something pure and powerful about this landscape,” said Gochen Tulku Sang-ngag Rinpoche, the 56-year-old Tibetan lama, as he walked down a gravel road on a sunny fall day. “The shape of the hills is like a lotus petal blossoming.”

Richard Gere has not been seen house shopping here — yet. But on the land of the Confederated Salish and Kootenai tribes, a 24-foot statue of Yum Chenmo, the Great Wisdom Mother, has risen in Mr. Sang-ngag’s farm field. Nearby, in his old sheep barn, amid rubber molds and plaster, some 650 statues of Buddha sit in neat rows, illuminated by shafts of light pouring in through broken boards.

It seemed the perfect setup for a clash of two cultures when Mr. Sang-ngag, a high-ranking Buddhist lama, came to this remote part of Montana a decade ago, liked the landscape feng shui and bought a 60-acre sheep ranch. At the foot of the towering, glacier-etched Mission Mountains — not unlike his native Tibet — he and a band of volunteers began building a Garden of 1,000 Buddhas to promote world peace.

The arrival of the exotic culture here in cowboy country, with multicolored prayer flags flapping in the breeze, made some from the Salish and Kootenai tribes uneasy, to say the least.

An unusual land ownership pattern was partly to blame. While most Indian reservations are majority-owned by the tribes, a 1904 law allowed nonmembers of the tribes to homestead land. And as a result, there are four to five times as many non-Indians on the reservation as there are Indians.

Mr. Sang-ngag called his place Ewam Sang-ngag Ling, or the Land of Secret Mantra, Wisdom and Compassion. It turns out that it was sacred to the tribes as well, a place where, oral traditions hold, a coyote vanquished a monster and drove out many bad spirits so the people could live here.

Julie Cajune, the executive director for American Indian Policy at Salish Kootenai College and other Indians began working to build bridges between the tribes and the Buddhists. They suggested that the Buddhists bring traditional gifts, prayer scarves and tobacco, to the tribal council, which they did.

“Many people move here without recognition they are a guest,” Ms. Cajune said. “None of the mainstream churches or the Amish have done that.”

Buddhists in Japan, Taiwan and China have sent money for Buddha statues. The Dalai Lama has agreed to come and consecrate the Garden of 1,000 Buddhas after the project it is finished, perhaps in 2012.

But the patchwork of Indian and non-Indian land holdings within the reservation remains contentious. Some tribal members are worried that groups drawn to the Buddhist garden will buy up nontribal land, driving prices further out of the reach of Indians, and ignore tribal rules and customs.

They point to the case of Amish families who have bought farmland within the reservation, said Ms. Cajune, who is Salish.

“It’s ironic, but many Indian people can’t afford to buy land on their own reservation,” she said. A typical acre for building a home here might cost $30,000 — an enormous amount in rural and tribal Montana.

But Ms. Cajune said there was also an uncanny kinship between the tribal and Buddhist cultures, based on understandings of sacred landscapes, and even notions of honor and respect.

The biggest driver of rapprochement here is a shared history of subjugation and displacement — for the Tibetans, at the hands of the Chinese (Mr. Sang-ngag spent nine years in a Chinese labor camp) and for the tribes, by the American government.

“There is a shared vision of cultures being under pressure and surviving,” Mr. Sang-ngag said through a translator.

The heart of the 60-acre development is the 10-acre Garden of 1,000 Buddhas. When tribal elders came and blessed it, the two groups found they both used juniper and sage as purifying incense for ceremonies, for example, as well as similar prayer cloths and ritual drumming.

After much outreach by the Buddhists, including asking permission from the tribe to have the Dalai Lama consecrate the ground, Ms. Cajune said, “I think local people are feeling more comfortable.”

The sheep are gone from the green hills here now. “They achieved Buddhahood,” joked Mr. Sang-ngag, as he walked through the garden, designed in the shape of the dharma wheel, which symbolizes the core teachings of Buddhism. The Great Wisdom Mother statue contains sacred vases and holy texts. Swords, guns and other symbols of war are buried underneath, to symbolize a triumph over violence.

In the Buddha barn, meanwhile, is a Norton motorcycle, which members here jokingly refer to as the sacred chopper. It will be raffled to raise money to finish the garden. About half the money has been raised.

Last week the Buddhists began planning with the tribal officials about managing pilgrimages to the site, a possible headache for the tribe. “Some people want to keep the reservation a good, quiet secret,” Ms. Cajune said.

But Mr. Sang-ngag says good karma, or spiritual energy, is ebbing from the earth, and the garden will help enhance it. “It’s designed to awaken the Buddha nature” of wisdom and compassion in anyone who gazes upon it, said Lama Tsomo, a student who lives nearby.

A potential cultural clash has become cultural reconciliation. “It’s two cultures honoring each other in peace,” Ms. Cajune said. “That’s a powerful story people need to hear.”

8113: Always Infinity Infinitely Insipid.


Cirque du Cootchie…?