Tuesday, November 27, 2012

10796: Cuckoo For CocoaFab.

From Adweek…

Former Essence Editor Launches Entertainment Site

CocoaFab.com to create content for young women of color

By Emma Bazilian

Following her (very) brief stint at the Huffington Post, former Essence editor in chief Angela Burt-Murray is launching a celebrity news and style website aimed at young women of color. The site, called CocoaFab.com, is part of Cocoa Media Group, which Burt-Murray co-founded with former Essence Communications executive producer Shelly Jones Jennings.

CocoaFab will produce six original Web series per week (like the shopping-focused Fab Five and news round-up Mouthing Off) as well as original and aggregated content, including street style look books, live-streamed “viewing parties,” and photo galleries.

Burt-Murray, who edited Essence from 2005 until 2010, sparked controversy when she hired a white fashion director, Ellianna Placas. In January 2011, she was hired by HuffPo to assist in the launch of its GlobalBlack vertical, but left the following month. Burt-Murray also was executive editor of Teen Vogue from 2003 to 2005.

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