At Digiday, Deep Focus CEO Ian Schafer offered a counter-counterpoint to High Wide & Handsome Co-founder and CCO Mike Wolfsohn’s counterpoint to Digidolt Brian Morrissey’s cluelessness about advertising agencies. Schafer did a stellar job of representing the fringe digerati. That is, he managed to string together 700+ words without saying anything of value or originality. It’s a common trait of Schafer’s kind—of which Morrissey is a definite wannabe—to use social media as a soapbox for establishing pseudo thought leadership. On the World Wide Web, no one can hear you scream, “Poseur!” Instead, there’s always an audience of glorified IT hacks spellbound by anybody possessing the ability to compose on a keyboard with minimal typos.