Campaign reported on an upcoming account pitch:
Agencies suggest an interesting opportunity has arisen for a UK shop to work for the personal healthcare company PZ Cussons in Africa.
The company, which has strong operations in Ghana and Nigeria, has brands including Imperial Leather and Premier toilet soap.
Why is it an interesting opportunity? The company boasts European categories and brands on its website.
Seems like the perfect match for diversity champion Sir John Hegarty.