Sunday, July 17, 2011

9018: Taking The Elderly For A Ride…?

This Hoveround commercial makes LifeCall look like a Cannes Lion winner. From the dramatization featuring an old man thinking he’s at the “end of the line” to the bizarro animated demo to the company founder being named Tom Kruse, this direct marketing mess would embarrass even Ron Popeil. Too bad Jack Kevorkian isn’t available to pull the plug on the commercial.

Bonus Feature: Here’s another classic Hoveround commercial with choreography and copyrighted music.

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